The Problem With Marketing

Business Builders Podcast

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Every one of our businesses is engaging in marketing on some level. Companies that perform well have well-managed marketing capabilities, and those that don't can suffer performance issues. So why do so many businesses view marketing as unimportant?
Today, we're launching a new series to address this question and attempt to resolve the problem with marketing. Our hosts, Brenton Gowland and Ron Tomlian are exploring the primary reasons they believe businesses don't prioritise marketing.
The topics covered in this episode are:

• The Problem With Marketing
• The Definition of Marketing
• How Marketing Creates Value in a Business
• Even If Your Business Does Not Have A Marketing Function, You Are Still Marketing
• Where Does Marketing Fit?
• What Can Marketing Achieve?

Adapt_CO
Helping businesses find their new shape.
SA Business Builders
Business leaders social group based in South Australia
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Chapters

1. Intro (00:00:00)

2. The Problem With Marketing (00:02:14)

3. The Definition of Marketing (00:17:16)

4. How Marketing Creates Value in a Business (00:21:11)

5. Even If Your Business Does Not Have A Marketing Function, You Are Still Marketing (00:24:32)

6. Where Does Marketing Fit? (00:28:24)

7. What Can Marketing Achieve? (00:40:40)

8. Wrap up (00:45:04)