How To Choose A Marketing Agency

Business Builders Podcast

The success of your rebrand or advertising campaign heavily relies on choosing the right marketing agency. If that sounds like a daunting task, don't worry, we've got you covered. Today we're discussing a tried and tested process to help you select the agency that's best for creating the outcomes that you're hoping for.
The topics we discuss in this episode are:

• Why do organisations even have agencies?
• What is a marketing agency?
• How social media has changed the nature of media?
• How to decide what type of marketing agency you need?
• Establishing your selection process.
• The shortlisting process.
• Why you need to be clear with agencies about your process?
• A paid pitch vs a request for proposal.
• After the second interview, it's time to trust your gut.
• About the next episode.

Adapt_CO
Helping businesses find their new shape.
SA Business Builders
Business leaders social group based in South Australia
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Chapters

1. Introduction (00:00:00)

2. Why do organisations even have agencies? (00:04:33)

3. What is a marketing agency (00:09:16)

4. How social media has changed the nature of media (00:13:57)

5. How to decide what type of marketing agency you need (00:17:06)

6. Establishing your selection process (00:22:01)

7. The shortlisting process (00:27:51)

8. Why you need to be clear with agencies about your process (00:32:37)

9. A paid pitch vs a request for proposal (00:41:40)

10. After the second interview it's time to trust your gut (00:46:00)

11. About the next episode (00:50:18)