What It's Like To Rebrand with Oswin Gegenhuber

Business Builders Podcast

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Rebranding can be a daunting task, but when done right, it can give your business a competitive edge, help re-engage customers, attract new audiences, and give your company a fresh direction. If you are considering rebranding your business, this episode of the Business Builders podcast is one you don't want to miss.
In this episode, we talk with Oswin Gegenhuber, who recently completed an 18-month rebranding process with his business. He shares some great insights on his experience, including his challenges and how he tackled them.
So tune in to learn from Oswin's journey and discover tips that can be helpful if you're thinking about rebranding your own business.
The topics we discuss in this episode are:

• About our guest, Oswin Gegenhuber
• How Oswin began to realise the value of marketing
• How Oswin knew it was time to rebrand
• The role gut feeling played in marketing and rebranding
• The importance of having a clear brief
• How much should you involve your internal team in rebranding
• The early results of the rebrand
• Marketing is the foundation of the business
• Advice for business leaders who are going to undertake a rebranding project
• About our next episode

Adapt_CO
Helping businesses find their new shape.
SA Business Builders
Business leaders social group based in South Australia
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Chapters

1. Introduction (00:00:00)

2. About our guest, Oswin Gegenhuber (00:01:12)

3. How Oswin began to realise the value of marketing (00:03:44)

4. How Oswin knew it was time to rebrand (00:06:17)

5. The role gut feeling played in marketing and rebranding (00:11:22)

6. The importance of having a clear brief (00:17:16)

7. How much should you involve your internal team in rebranding (00:21:11)

8. The early results of the rebrand (00:25:24)

9. Marketing is the foundation of the business (00:29:05)

10. Advice for business leaders who are going to undertake a rebranding project (00:34:12)

11. Wrap up and about the next episode (00:37:58)