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VV 45 – The 4 Ps of the Marketing Mix (Part 1)
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Manage episode 120429228 series 29064
In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points.
Download Video: VV 45 – Marketing Mix (Part 1)
Members: Study Notes | Online Quizzes | MP3 Audio
The post VV 45 – The 4 Ps of the Marketing Mix (Part 1) appeared first on Business English Vocabulary :: Video Vocab.
54 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on March 13, 2024 18:09 (). Last successful fetch was on January 23, 2024 12:10 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 120429228 series 29064
In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points.
Download Video: VV 45 – Marketing Mix (Part 1)
Members: Study Notes | Online Quizzes | MP3 Audio
The post VV 45 – The 4 Ps of the Marketing Mix (Part 1) appeared first on Business English Vocabulary :: Video Vocab.
54 episodes
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