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020: Striking the Perfect Balance Between Marketing and Operations with Andrea D. Smith

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Manage episode 220226872 series 2442127
Content provided by Alicia Butler Pierre. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alicia Butler Pierre or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, entrepreneur Andrea D. Smith provides a practical and easy-to-remember definition of marketing. And she explains that it is NOT the same as sales. In fact, Andrea and Alicia talk about how to connect marketing to operations and eventually balance these two areas during the expansion phase of a business. The key is in recognizing operations management as a way to maintain your promises to your customers. Or as Andrea describes it, operations allow you to back-up your marketing promises with performance!

  continue reading

286 episodes

Artwork
iconShare
 
Manage episode 220226872 series 2442127
Content provided by Alicia Butler Pierre. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alicia Butler Pierre or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, entrepreneur Andrea D. Smith provides a practical and easy-to-remember definition of marketing. And she explains that it is NOT the same as sales. In fact, Andrea and Alicia talk about how to connect marketing to operations and eventually balance these two areas during the expansion phase of a business. The key is in recognizing operations management as a way to maintain your promises to your customers. Or as Andrea describes it, operations allow you to back-up your marketing promises with performance!

  continue reading

286 episodes

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