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066: Diana Wu David's Pricing Process

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Manage episode 244316717 series 2442127
Content provided by Alicia Butler Pierre. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alicia Butler Pierre or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As a former Financial Times executive with a background in economics, Diana Wu David knows a thing or two about pricing. The price you charge for your product or service directly reflects its perceived value and is one of the quickest ways to increase profitability. Yet, some find it difficult to raise prices. In this episode, Diana explains her formulaic process for testing pricing strategies that include developing a minimum viable product, segmenting customers, and performing A/B testing. Breakthrough the psychological factors preventing you from greater profitability.

  continue reading

302 episodes

Artwork
iconShare
 
Manage episode 244316717 series 2442127
Content provided by Alicia Butler Pierre. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alicia Butler Pierre or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As a former Financial Times executive with a background in economics, Diana Wu David knows a thing or two about pricing. The price you charge for your product or service directly reflects its perceived value and is one of the quickest ways to increase profitability. Yet, some find it difficult to raise prices. In this episode, Diana explains her formulaic process for testing pricing strategies that include developing a minimum viable product, segmenting customers, and performing A/B testing. Breakthrough the psychological factors preventing you from greater profitability.

  continue reading

302 episodes

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