209: Scale Tales | From Fail to Scale to Sell - How Curt Anderson Grew and Sold an e-Commerce Floral Company

Business Infrastructure - Curing Back Office Blues

Picture it – the year is 1990 and Curt Anderson is full of hopes and dreams. However, those dreams are deferred when he accepts his father’s request to take over their family-owned floral business. At the time the business was bankrupt and in desperate need of financial resuscitation.

Curt spends the next several years grinding and doing everything he can to save the business from ruin. Just when it seems all hope is lost, he discovers a lifeline that will change the trajectory of both his business and his career. That lifeline is the internet.

By 1995, he changes the business model from brick-and-mortar to e-commerce. Along the way, he’s thrown more lifelines until one day he realizes he needs someone else to come in and help manage the daily operations. After 20 years of hard work, smart partnerships, and investments in business infrastructure he successfully sells his business.

How did he do it?

That’s what you’ll discover in this episode. Curt takes us on a journey as he experiments with new technologies, forms partnerships with key people, and outsources a critical part of his back-office operations. Listen now!

______

After six months we’re back with a new lineup of incredible guests, each of whom shares a “Scale Tale.” This season you’ll hear stories about those magical moments when these guests scaled a product or service often to the surprise of everyone involved. Each story is backed by an original musical score that will keep you entertained while educated and inspired to achieve something similar in your small business.

📝 Curt’s Resources & Show Notes: https://www.eqbsystems.com/podcast/209-scale-tales-from-fail-to-scale-to-sell-how-curt-anderson-grew-and-sold-an-e-commerce-floral-company

❓ Got questions? Send them to me on Twitter or LinkedIn.

🎧 Like What You Heard? Don’t Keep it to Yourself. Subscribe and Share!

And don’t forget to leave a review! ⭐ ⭐ ⭐ ⭐ ⭐