250: Small Business Advisors | Nicole McCullum Highlights SEO Best Practices

Business Infrastructure - Curing Back Office Blues

When Nicole McCullum promoted her real estate school using online ads, she quickly learned how difficult it was to fill her classroom. It was 2004 and the competition was stiff. Determined to crack the code of digital marketing, she began educating herself about Search Engine Optimization (SEO).

She soon found herself immersed in the world of SEO. What started as a desire to generate more ROI from her online ads turned into a new, full-fledged, and highly successful business called Captivate Designs. Nicole is now a preeminent coach, teacher, and public speaker to small businesses seeking to get found online using cutting edge digital marketing strategies and tactics.

In this episode, you get a chance to hear from the SEO maestro herself!

She shares best practices that include:

👉 4 pillars of effective SEO,

👉 Webpage vs. website optimization,

👉 5 factors that Google looks for when ranking a webpage, and more.

Nicole also shares over 10 resources you can start using now to increase your chances of luring potential customers to your site and ultimately buying from you!

Getting found online in an increasingly noisy world is no small feat. It requires having more than an attractive website. There’s an art and science to ranking on the first page of an online search. Once visitors come to your company's website, your number one goal is to keep them there and…to convert them! Find out how in this episode. You won’t be disappointed!

🔗 Get Access to SEO Resources Nicole Recommends: https://www.eqbsystems.com/podcast/250-small-business-advisors-nicole-mccullum-highlights-seo-best-practices

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