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Tracksmith Doubles Down on Brand & Culture
Manage episode 312795332 series 3246598
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Over the past year, Tracksmith, a small running-based clothing brand based out of downtown Boston, has made a series of moves to elevate its brand within running community. From working with a large cohort of the Olympic Marathon Trials Qualifiers, signing Mary Cain and Nick Willis, starting the Tracksmith Fellowship Program, and more. In this episode we take a deep dive into those moves, what it means for the the company, its ideal costumer, and the culture brand wants is working hard to cultivate.
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