Uber vs Lyft | Black Cars and Pink Mustaches | 1

Business Wars

It’s December 2008, and two friends and fellow tech entrepreneurs, Garrett Camp and Travis Kalanick, can't get a taxi. Camp’s already obsessed with the idea of a service that summons a private driver with the push of a button, but now Kalanick gets the appeal. Together, they'll build Uber, and do whatever it takes to reign supreme.

Meanwhile, recent college grads John Zimmer and Logan Green channel their shared passion for the environment into the creation of a carpooling startup for long rides. But pretty quickly, they realize they need to service short trips, too, and Lyft is born. But in order to succeed, they have to convince people to jump in a car with a complete stranger. And, they’ll have to go up against Uber in a battle for ridesharing supremacy.

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