214 Communication: An Essential Skill for Cultural Success

Businesses that Care Podcast (formerly Mere Mortals Unite)

Today I am thrilled to come to you and talk about one of my favorite topics, Communication.

You might have heard that communication is a soft skill. I always wonder how that can be. Without good communication skills, how can you collaborate with your colleagues, sell your product or service or learn new ideas? Communication is an essential skill. When someone calls it a soft skill I personally let them know that by calling it that it diminishes its significance. And that’s where we begin. You first need to see the importance of communication so you can give it the attention it deserves.

Communication is defined as a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior. I am going to concentrate on word usage but don’t forget about your body language. It says a lot. Some people say up to 55% of the information we transmit is through our body language. Whether it is the choice of words we speak or how our face and body look, both of these aspects are often done on autopilot. That is where you can get into trouble. You need to THINK more about what you say and how you say it.

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