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Por que a Volvo mudou nomes de seus carros no Brasil?

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O comentarista Guilherme Muniz explica o novo posicionamento da marca sueca que, apesar de poder confundir os clientes sobre os nomes anteriores, padroniza a nomenclatura dos carros em todo o mundo. O jornalista ressalta, então, que os SUVs elétricos XC40 e C40 vão passar a se chamar EX40 e EC40 a partir de 2025. A padronização começou no Brasil com o lançamento do EX30 no último mês, mas já estava em curso em outros país outros modelos. Ouça!
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743 episodes

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Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on August 13, 2024 01:03 (4d ago)

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Manage episode 423276051 series 1407705
Content provided by CBN. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CBN or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
O comentarista Guilherme Muniz explica o novo posicionamento da marca sueca que, apesar de poder confundir os clientes sobre os nomes anteriores, padroniza a nomenclatura dos carros em todo o mundo. O jornalista ressalta, então, que os SUVs elétricos XC40 e C40 vão passar a se chamar EX40 e EC40 a partir de 2025. A padronização começou no Brasil com o lançamento do EX30 no último mês, mas já estava em curso em outros país outros modelos. Ouça!
  continue reading

743 episodes

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