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Ep. 159: WSJ And NYT Bestselling Author Shep Hyken On Improving Customer Loyalty
Manage episode 304690506 series 1435186
Chief Amazement Officer, Shep Hyken and CCW Digital Senior Analyst, Matt Wujciak discuss the top takeaways from Shep's new book "I'll Be Back: How to Get Customers to Come Back Again & Again."
Topics include:
-Shep's number 1 business measurement leaders should be monitoring
-Why loyalty programs don't always drive loyalty
-Technology driven personalization vs the human touch
-Leveraging consumer behavior trends to creat marketable customer experience (and so much more)
100 episodes
Manage episode 304690506 series 1435186
Chief Amazement Officer, Shep Hyken and CCW Digital Senior Analyst, Matt Wujciak discuss the top takeaways from Shep's new book "I'll Be Back: How to Get Customers to Come Back Again & Again."
Topics include:
-Shep's number 1 business measurement leaders should be monitoring
-Why loyalty programs don't always drive loyalty
-Technology driven personalization vs the human touch
-Leveraging consumer behavior trends to creat marketable customer experience (and so much more)
100 episodes
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