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EP350 - Kim Rozdeba on the five C's of branding
Manage episode 353319536 series 2838669
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In this episode of Chasing the Insights, I talk to branding guru Kim Rozdeba.
Kim talks to us about the five Cs of branding, which make a complex topic simple by summarizing them in five easily understood elements.
Kim Rozdeba Author, blogger, and branding guru Kim Derrick Rozdeba has guided some of the Fortune 500's oldest and most iconic brands.
Unfortunately, today the world is flooded with brands jamming every communications channel with the hope of gaining prosperity and fame. As a result, connecting to customers is almost impossible—they hear, see, and engage only with the brands they understand.
Branding is a process, not a goal. The goal is to surpass customers' expectations at every touchpoint, so they feel the brand's love. Kim is passionate about branding and is eager to share his three decades of branding insights.
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