87: Learning Business Innovation In China Through Cooking

China Paradigms

Matthieu David interviews Sandrine Delabrière, Innovation & Strategic marketing consultant, Food expert - certified Chef, instructor & author. Is innovation something that can be taught? In this episode, we learn about teaching innovation through cooking and how Sandrine has managed to build her company by helping other companies think strategically and creatively. Her workshops are full of flavor! Let’s find out what the recipe for success is in this China Paradigm podcast. Skip to the highlights: 0:10 Guest introduction and company history 7:18 Cooking means innovation – building and improving the recipe 14:15 Strategic and creative thinking - where is learning crystalized? 17:38 Disruptive – an example of creative thinking 20:16 The Retail Safari – an alternative to jumpstart innovation 22:30 Ingredients, textures and aromas – how else can we learn innovation? 24:48 The key success factor for innovation 28:18 Is there a framework to help stimulate innovation? 32:07 The broader view - putting consumers at the core 33:33 Is innovation training more challenging for companies operating in China? 36:15 Fast learners – the Chinese wine industry example 39:05 Learning about business in China – the first six months 45:01 China vs The West – the difference in approach to innovation 47:36 What books have inspired Sandrine in her entrepreneurial journey? How does she stay up to date with business in China? 49:04 Staying up to date with business in China – exploring and targeting 50:03 If she had extra time what would Sandrine do besides innovation coaching? 51:59 What unexpected success has she witnessed in China? 55:04 What unexpected failure has she witnessed in China? 56:47 Outro Learn more about Sandrine Delabrière: https://www.linkedin.com/in/sandrinedelabriere/ Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast... YouTube - https://www.youtube.com/channel/UC2y6... Website: http://chinaparadigm.com/ Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.