Veloworthy Founder Brian Co on Covering Unbound Gravel, Belgian Waffle Ride & Pro Gravel Racing from the Inside the Way It has Never Been Covered Before

Choose the Hard Way

Veloworthy founder Brian Co on building a sports media empire solo while working full time and raising a family. Brian has single-handedly built a dedicated following by profiling top cycling pros and providing an inside look at the world of gravel cycling that traditional media outlets have failed to capture. Now, Veloworthy is one of the most influential media properties in cycling. Brian talks with Andrew Vontz about his journey from filming local bike races to covering the biggest pro gravel races across the country like Belgian Waffle Ride, Unbound Gravel and more. Hear about the challenges he faces and the techniques he's fine-tuned for capturing a unique perspective, building relationships with top athletes and brands and the method he has developed for covering sprawling events on inaccessible terrain on social media, live, as it happens. Follow @veloworthy on Instagram and check out race recaps on YouTube. Veloworthy Website | Instagram | YouTube Watch on YouTube Sign up for the Hard Way Newsletter - - - - - - - - - - Choose The Hard Way Website | Instagram Andrew Vontz LinkedIn | Instagram Subscribe: Apple Podcasts, Spotify, Google Podcasts, Stitcher