The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Episode 96: Social – not just a pretty Sales
MP3•Episode home
Manage episode 426078785 series 2637846
Content provided by CIM Marketing Podcast and CIM | The Chartered Institute of Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CIM Marketing Podcast and CIM | The Chartered Institute of Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Social media in marketing: 20 years on
This podcast will:
- Reveal why the corporate world struggles to grasp social
- Explore how to educate the c-suite in successful social strategy
- Show why authenticity is core to great social content
97 episodes
MP3•Episode home
Manage episode 426078785 series 2637846
Content provided by CIM Marketing Podcast and CIM | The Chartered Institute of Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CIM Marketing Podcast and CIM | The Chartered Institute of Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Social media in marketing: 20 years on
This podcast will:
- Reveal why the corporate world struggles to grasp social
- Explore how to educate the c-suite in successful social strategy
- Show why authenticity is core to great social content
97 episodes
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