The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Episode 98: Hot holiday reads
MP3•Episode home
Manage episode 430685723 series 2637846
Content provided by CIM Marketing Podcast and CIM | The Chartered Institute of Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CIM Marketing Podcast and CIM | The Chartered Institute of Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
CIM summer book club
This podcast will:
• Explore three great books for marketers to read on holiday
• Show how marketers can gain insights and ideas from summer reading
• Discuss the psychology of marketing and advertising
98 episodes
MP3•Episode home
Manage episode 430685723 series 2637846
Content provided by CIM Marketing Podcast and CIM | The Chartered Institute of Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CIM Marketing Podcast and CIM | The Chartered Institute of Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
CIM summer book club
This podcast will:
• Explore three great books for marketers to read on holiday
• Show how marketers can gain insights and ideas from summer reading
• Discuss the psychology of marketing and advertising
98 episodes
All episodes
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