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The Importance Of A/B Testing For Marketing
Manage episode 337164575 series 3317856
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We hear the term "A/B testing" thrown around all the time in the marketing world, but why all the fuss?
In this podcast episode, R. Alexander Toth reveals the versatility of A/B testing for marketing.
You’ll learn:
- Why A/B testing for marketing is essential
- Where A/B testing is most effective
- Free tools for A/B testing
- How frequently to use A/B testing for marketing
Regular optimization is critical for convincing leads to interact with your content. A/B testing is a fantastic tool for determining which content fuels engagement most.
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