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CMO talks with Aaron Ballew, Ping Identity
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Content provided by IT World Canada. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IT World Canada or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we speak to Aaron Ballew, VP, Global Demand Generation for Ping Identity, also known as its Chief Identity Champion. He is a new type of precision-based marketer that thrives on numbers. Aaron holds a Ph.D. in Electrical Engineering, so you might ask how he ended up in marketing leading Ping’s demand generation business. Aaron is all about the “math” and data to make the right business decisions based on the statistics required to meet sales funnel demand.
54 episodes
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Archived series ("Inactive feed" status)
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This feed was archived on May 05, 2024 01:24 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 301879722 series 2715791
Content provided by IT World Canada. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IT World Canada or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we speak to Aaron Ballew, VP, Global Demand Generation for Ping Identity, also known as its Chief Identity Champion. He is a new type of precision-based marketer that thrives on numbers. Aaron holds a Ph.D. in Electrical Engineering, so you might ask how he ended up in marketing leading Ping’s demand generation business. Aaron is all about the “math” and data to make the right business decisions based on the statistics required to meet sales funnel demand.
54 episodes
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Similar to CMO Talks
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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