Go offline with the Player FM app!
How Natural Winemaker Frank Cornelissen Innovated While Staying True to His Brand
Manage episode 424265904 series 2500985
In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading producers of natural wine. But when weather-related conditions damaged that year’s grapes, founder Frank Cornelissen had to decide between staying true to the tenets of natural wine making, or breaking with his public beliefs to save that year’s grapes by adding sulfites.
Harvard Business School assistant professor Tiona Zuzul discusses the importance of staying true to your company’s principles while remaining flexible enough to welcome progress in the case, “Frank Cornelissen: The Great Sulfite Debate.”
240 episodes
Manage episode 424265904 series 2500985
In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading producers of natural wine. But when weather-related conditions damaged that year’s grapes, founder Frank Cornelissen had to decide between staying true to the tenets of natural wine making, or breaking with his public beliefs to save that year’s grapes by adding sulfites.
Harvard Business School assistant professor Tiona Zuzul discusses the importance of staying true to your company’s principles while remaining flexible enough to welcome progress in the case, “Frank Cornelissen: The Great Sulfite Debate.”
240 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.