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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by James Whittaker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Whittaker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Conditional 1 is the MRI Safety podcast created for MRI Technologists and those with an interest in MRI Safety. Designed to stimulate discussion, Conditional 1 is produced by James Whittaker and aims to form an occasional series covering all aspects of the field of MRI Safety.
Content provided by James Whittaker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Whittaker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Conditional 1 is the MRI Safety podcast created for MRI Technologists and those with an interest in MRI Safety. Designed to stimulate discussion, Conditional 1 is produced by James Whittaker and aims to form an occasional series covering all aspects of the field of MRI Safety.
Hello and welcome to Conditional 1. My name is James Whittaker and I am an MRI Technologist from New Zealand with an interest in MRI Safety. With MRI Safety Week upon us once again, this episode I'm going to tell the stories of those whose loss should motivate us to do better, and talk about the lessons that should be learned from past mistakes. Join me on Conditional 1, available on Spotify, iTunes or wherever you listen to your podcasts. Support the show…
Hello and welcome to Conditional 1. My name is James Whittaker and I am an MRI Technologist from New Zealand with an interest in MRI Safety. This episode I’m going to be carrying on from Episode 5 - Lost in Translation and talking about torque and it's relationship with the static magnetic field (B0). Not only that, I'm going to discuss Lenz force and also bioeffects arising from exposure to the static magnetic field such as vertigo and the magneto-hydromagnetic effect. Join me on Conditional 1, available on Spotify, iTunes or wherever you listen to your podcasts. Support the show…
Hello and welcome to Conditional 1. My name is James Whittaker and I am an MRI Technologist from New Zealand with an interest in MRI Safety. This episode I’m going to be taking things back to basics and looking at one of the fundamentals, not just of MRI safety but MRI in general. I’m talking about the ‘M’ in MRI – magnetism. More specifically the static magnetic field. I'm going to focus on the static magnetic field (B0) and the static magnetic field gradient (dB/dx) and their interactions with metallic objects both ferrous and non-ferrous. Had a near miss with a projectile in the scan room? This episode will give you all the information you need. Do you have any projectile stories? I'd like to hear them. Email me at podcast@conditional1.com Join me on Conditional 1, available on Spotify, iTunes or wherever you listen to your podcasts. Support the show…
Hello and welcome to Conditional 1. My name is James Whittaker and I am an MRI Technologist from New Zealand with an interest in MRI Safety. This time I’m going to be talking about an aspect of MRI Safety that has always been one of my favourites, throughout the 20+ years of my practice. I am of course, talking about Intra-orbital foreign bodies or IOFBs. In this episode I hope to achieve three things. First, I’ll give a brief overview of the relevant anatomy of the eye, and it’s associated structures. Then I’ll describe some of the more common types of calcifications found within and around the eye and how they appear in imaging. And finally, I’ll tell you about the basic method I use to simplify differentiating between them. Do you have any IOFB stories? I'd love to hear them. Email me at podcast@conditional1.com or send me a message on the website – https://conditional1.com/contact/ Join me on Conditional 1, available on Spotify, iTunes or wherever you listen to your podcasts. Support the show…
Hello and welcome to Conditional 1. My name is James Whittaker and I am an MRI Technologist from New Zealand with an interest in MRI Safety. Episode 2 focuses on the safety checking of patients (and others) entering the MRI unit. Why we do it, how we do it, and when we do it. Even after splitting this into two parts it's not an exhaustive look at the process and there is always more to say. That being the case I would like to ask for your help. Do you have any funny safety checking stories? Horror stories? How about WTF just happened stories? I’d love to hear them all. Email me at podcast@conditional1.com or send me a message on the website – https://conditional1.com/contact/ Join me on Conditional 1, available on Spotify, iTunes or wherever you listen to your podcasts. Support the show…
Hello and welcome to Conditional 1. My name is James Whittaker and I am an MRI Technologist from New Zealand with an interest in MRI Safety. Episode 3 continues to focus on the safety checking of patients (and others) entering the MRI unit. Why we do it, how we do it, and when we do it. Even after splitting this into two parts it's not an exhaustive look at the process and there is always more to say. That being the case I would like to ask for your help. Do you have any funny safety checking stories? Horror stories? How about WTF just happened stories? I’d love to hear them all. Email me at podcast@conditional1.com or send me a message on the website – https://conditional1.com/contact/ Join me on Conditional 1, available on Spotify, iTunes or wherever you listen to your podcasts. Support the show…
Hello and welcome to Conditional 1. My name is James Whittaker and I am an MRI Technologist from New Zealand with an interest in MRI Safety. In this first episode "The Colombini Incident", I’m going to be talking about what is probably the single most defining moment in the history of MRI safety, to commemorate the 20th anniversary of the disastrous event that inspired a paradigm shift in how we approach MRI safety. I am of course, talking about the tragic death of Michael Colombini, a 6 year old boy from New York. Now, many MRI Technologists will know the name, and probably know at least that his was the first MRI death caused by a projectile. But what actually happened to Michael Colombini? To find out, join me on Conditional 1, available on Spotify, iTunes or wherever you listen to your podcasts. Support the show…
Hello and welcome to Conditional 1. My name is James Whittaker and I am an MRI Technologist from New Zealand with an interest in MRI Safety. In the first episode, I’m going to be talking about what is probably the single most defining moment in the history of MRI safety, to commemorate the 20th anniversary of the disastrous event that inspired a paradigm shift in how we approach MRI safety. I am of course, talking about the tragic death of Michael Colombini, a 6 year old boy from New York. Now, many MRI Technologists will know the name, and probably know at least that his was the first MRI death caused by a projectile. But what actually happened to Michael Colombini? To find out, join me on Conditional 1, available on Conditional1.com, Spotify, iTunes or wherever you listen to your podcasts. Support the show…
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