Fighting Food Misinformation with Science and Compassion with Robbie Lockie

Consciously Clueless

In this inspiring episode, host Carly connects with Robbie Lockie, the co-founder of Plant Based News, to discuss their shared journey in veganism and media. Robbie shares deeply personal accounts of the health struggles and ethical awakenings that led him to adopt a vegan lifestyle. These experiences fueled their dedication to activism and projects such as the Freedom Food Alliance, aimed at promoting ethical and sustainable food systems.

The conversation delves into the intricacies of food culture and consumer behavior, highlighting the significant role that science communication and digital marketing play in shaping public perceptions and choices. Robbie and Carly discuss the cultural and psychological factors influencing food consumption, addressing the challenges of navigating a world where convenience often trumps ethics.

Mental health is another critical topic explored in this episode. Robbie candidly discusses the emotional toll that activism can take and his strategies to maintain mental well-being. Practices like mindfulness and meditation, rooted in Buddhist beliefs, have been instrumental in helping them balance the demands of compassionate activism with personal health.

Robbie emphasizes the power of storytelling in fostering compassion and driving societal change. They reflect on the importance of nurturing supportive communities and networks to sustain long-term activism. The episode also touches on the distinctions between empathy and compassion, exploring how these emotions can be harnessed to create a more loving and respectful world.

Guest Bio: Robbie Lockie, a digital media innovator and food transparency advocate, leads The Freedom Food Alliance, promoting informed consumer choices and exposing industry practices. Their recent report unveils disinformation tactics in animal agriculture. As co-founder of Plant Based News, Robbie raises awareness on veganism, reaching millions monthly. Inspired by personal health challenges, Robbie champions ethical, sustainable living for a better world.

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Music by Matthew Baxley