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Paid Media, Growing D2C Sales, The Power of the Facebook Pixel with Nathan Otwell
Manage episode 312531805 series 3237474
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Content Plus Commerce
Host: Blake Puryear
Guest: Nathan Otwell
On this episode Blake is joined by Nathan Otwell
[00:01:07] - Nathan’s background
[00:05:52] - Paid media campaigns, go to tools
[00:08:40] - What is your agency “hero” story
[00:13:49] - Paid media, traditional in-store vs eCommerce
[00:20:32] - Coming trends in paid social that will catch people by surprise
Quotes from the Episode:
“Big brands can actually use Facebook and instagram ads the same way that they
would buy any other type of media.” [00:04:00]
“Let’s say your drop off is like 60% between your collection page to your product
pages, well that means your collection page isn’t converting very well.” [00:06:51]
“Facebook and Instagram is the equivalent of dropping this physical location store into
the biggest shopping mall in America.” [00:14:46]
“The power of retargeting and the power of loading your product feed into Facebook
and having those carousel display ads is a core foundational of any brand selling
online.” [00:20:04]
Links:
Hot Jar - https://www.hotjar.com
Facebook Pixel, explained: https://www.oberlo.com/blog/facebook-pixel
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