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Partnerships & Gen Z and Millennial eCommerce with Alex Zachman

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Manage episode 312531806 series 3237474
Content provided by Blake Puryear and Engine Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blake Puryear and Engine Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Show Notes

Content Plus Commerce Episode 11

Host: Blake Puryear Guest: Alex Zachman

On this episode Blake is joined by Alex Zachman of Old North Collective

[00:01:25] - background of Old North Collective
[00:04:00] - go to tools, toolsets for side builds, store builds, marketing, and analytics

[00:07:56] - stop doing just search engine marketing
[00:10:04] - leveraging non traditional marketing tactics to hit the Gen Z and millennial audience

[00:18:21] - value of partnership between agencies and platforms
[00:22:40] - What are some coming trends that will take people by surprise

Quotes from the Episode:
“If I do something by gut or feeling, I am doing it wrong.” [00:03:33]

“Advertising online typically is below 50% trust, mail if you do it well is 80 or 90% trust accuracy.” [00:08:40]

“When you are looking at non traditional social platforms, advertising ends up being a lot less expensive.” [00:11:07]

“The more personal you become with communication, the less you need to communicate.” [00:14:48]

Links:

Old North Collective - https://www.onc.design

Quantcast Measure ([https://www.quantcast.com/products/measure-audience- insights/))

Fullstory ([http://www.fullstory.com])

Qualtrics ([https://www.qualtrics.com/](https://www.qualtrics.com/))

What is Omnichannel? ([https://loyaltylion.com/blog/omnichannel-ecommerce](https://loyaltylion.com/blog/omnichannel-ecommerce))

Popeye's Chicken Sandwich ([https://www.forbes.com/sites/michelinemaynard/2019/08/28/the-popeyes-chicken-sandwich-now-sold-out-is-a-65-million-marketing-win/#3f20495579d6](https://www.forbes.com/sites/michelinemaynard/2019/08/28/the-popeyes-chicken-sandwich-now-sold-out-is-a-65-million-marketing-win/#3f20495579d6))

Voxie SMS Messaging ([https://www.voxie.com/]

Headless Commerce ([https://www.digitalcommerce360.com/2018/12/05/what-is-headless-commerce-and-why-it-is-growing-in-popularity/

  continue reading

16 episodes

Artwork
iconShare
 
Manage episode 312531806 series 3237474
Content provided by Blake Puryear and Engine Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blake Puryear and Engine Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Show Notes

Content Plus Commerce Episode 11

Host: Blake Puryear Guest: Alex Zachman

On this episode Blake is joined by Alex Zachman of Old North Collective

[00:01:25] - background of Old North Collective
[00:04:00] - go to tools, toolsets for side builds, store builds, marketing, and analytics

[00:07:56] - stop doing just search engine marketing
[00:10:04] - leveraging non traditional marketing tactics to hit the Gen Z and millennial audience

[00:18:21] - value of partnership between agencies and platforms
[00:22:40] - What are some coming trends that will take people by surprise

Quotes from the Episode:
“If I do something by gut or feeling, I am doing it wrong.” [00:03:33]

“Advertising online typically is below 50% trust, mail if you do it well is 80 or 90% trust accuracy.” [00:08:40]

“When you are looking at non traditional social platforms, advertising ends up being a lot less expensive.” [00:11:07]

“The more personal you become with communication, the less you need to communicate.” [00:14:48]

Links:

Old North Collective - https://www.onc.design

Quantcast Measure ([https://www.quantcast.com/products/measure-audience- insights/))

Fullstory ([http://www.fullstory.com])

Qualtrics ([https://www.qualtrics.com/](https://www.qualtrics.com/))

What is Omnichannel? ([https://loyaltylion.com/blog/omnichannel-ecommerce](https://loyaltylion.com/blog/omnichannel-ecommerce))

Popeye's Chicken Sandwich ([https://www.forbes.com/sites/michelinemaynard/2019/08/28/the-popeyes-chicken-sandwich-now-sold-out-is-a-65-million-marketing-win/#3f20495579d6](https://www.forbes.com/sites/michelinemaynard/2019/08/28/the-popeyes-chicken-sandwich-now-sold-out-is-a-65-million-marketing-win/#3f20495579d6))

Voxie SMS Messaging ([https://www.voxie.com/]

Headless Commerce ([https://www.digitalcommerce360.com/2018/12/05/what-is-headless-commerce-and-why-it-is-growing-in-popularity/

  continue reading

16 episodes

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