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172. Build a Killer Brand in Three Steps - Ron Tite
Manage episode 432936962 series 3402606
Register for the August 21th SOP’s Web Class with Matt Risinger, spaces are limited: https://trybta.com/MR-SOP-CE
To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP172
To learn more about Ron's agency, click here: https://churchstate.co/
Branding: everyone knows they need to do it, but very few know how to do it. Or at least, how to do it well.
I’m joined today by Ron Tite, bestselling author, speaker, producer and entrepreneur, to talk about his new book: Think. Do. Say. How to Seize Attention and Build Trust in a Busy, Busy World.
According to Ron, branding doesn’t have to be so complicated. You can actually boil it down to three steps: think about what you’re promising as a brand, do things that align with those promises, and say things that communicate your promises in an interesting and relevant way.
Today, Ron walks us through how to use the framework to clarify your brand beliefs, align your team around them, and market yourself to your broader audience without losing authenticity. He even gives specific fill-in-the-blank prompts you can use to start thinking about your brand right now.
See omnystudio.com/listener for privacy information.
172 episodes
Manage episode 432936962 series 3402606
Register for the August 21th SOP’s Web Class with Matt Risinger, spaces are limited: https://trybta.com/MR-SOP-CE
To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP172
To learn more about Ron's agency, click here: https://churchstate.co/
Branding: everyone knows they need to do it, but very few know how to do it. Or at least, how to do it well.
I’m joined today by Ron Tite, bestselling author, speaker, producer and entrepreneur, to talk about his new book: Think. Do. Say. How to Seize Attention and Build Trust in a Busy, Busy World.
According to Ron, branding doesn’t have to be so complicated. You can actually boil it down to three steps: think about what you’re promising as a brand, do things that align with those promises, and say things that communicate your promises in an interesting and relevant way.
Today, Ron walks us through how to use the framework to clarify your brand beliefs, align your team around them, and market yourself to your broader audience without losing authenticity. He even gives specific fill-in-the-blank prompts you can use to start thinking about your brand right now.
See omnystudio.com/listener for privacy information.
172 episodes
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