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How to Maximize Your Marketing Through a Fractional Chief Marketing Officer

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Manage episode 424752344 series 3468756
Content provided by Jeani Ringkob. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeani Ringkob or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

You’re at the point where you need to get serious about marketing. Yet, you feel like marketing can be a real drain on your resources. And it can be, unless it’s done right.

So how do you do it in a cost-effective and adaptable way? Bringing on board a fractional chief marketing officer (CMO) might be the right avenue for your business.

In this episode of the Contractor’s Daughter podcast, you’ll hear examples of how a fractional CMO can help with the marketing side of your business. I’ll also reveal more benefits of working with a fractional CMO and what you need to look for when hiring one to ensure they’re a good fit.
3:17 - How a fractional CMO can be used in your business

6:51 - Collaboration between the fractional CMO and your teams

9:53 - Benefits of hiring a fractional CMO for your asphalt business

11:46 - Tips on how to find and work with a fractional CMO

20:30 - How to figure out your next steps

Mentioned In How to Maximize Your Marketing Through a Fractional Chief Marketing Officer
World of Asphalt

Get On the Calendar

Jeani on LinkedIn

Blacktop Banter Network

Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.

  continue reading

53 episodes

Artwork
iconShare
 
Manage episode 424752344 series 3468756
Content provided by Jeani Ringkob. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeani Ringkob or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

You’re at the point where you need to get serious about marketing. Yet, you feel like marketing can be a real drain on your resources. And it can be, unless it’s done right.

So how do you do it in a cost-effective and adaptable way? Bringing on board a fractional chief marketing officer (CMO) might be the right avenue for your business.

In this episode of the Contractor’s Daughter podcast, you’ll hear examples of how a fractional CMO can help with the marketing side of your business. I’ll also reveal more benefits of working with a fractional CMO and what you need to look for when hiring one to ensure they’re a good fit.
3:17 - How a fractional CMO can be used in your business

6:51 - Collaboration between the fractional CMO and your teams

9:53 - Benefits of hiring a fractional CMO for your asphalt business

11:46 - Tips on how to find and work with a fractional CMO

20:30 - How to figure out your next steps

Mentioned In How to Maximize Your Marketing Through a Fractional Chief Marketing Officer
World of Asphalt

Get On the Calendar

Jeani on LinkedIn

Blacktop Banter Network

Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.

  continue reading

53 episodes

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