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How to Maximize Your Marketing Through a Fractional Chief Marketing Officer
Manage episode 424752344 series 3468756
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You’re at the point where you need to get serious about marketing. Yet, you feel like marketing can be a real drain on your resources. And it can be, unless it’s done right.
So how do you do it in a cost-effective and adaptable way? Bringing on board a fractional chief marketing officer (CMO) might be the right avenue for your business.
In this episode of the Contractor’s Daughter podcast, you’ll hear examples of how a fractional CMO can help with the marketing side of your business. I’ll also reveal more benefits of working with a fractional CMO and what you need to look for when hiring one to ensure they’re a good fit.
3:17 - How a fractional CMO can be used in your business
6:51 - Collaboration between the fractional CMO and your teams
9:53 - Benefits of hiring a fractional CMO for your asphalt business
11:46 - Tips on how to find and work with a fractional CMO
20:30 - How to figure out your next steps
Mentioned In How to Maximize Your Marketing Through a Fractional Chief Marketing Officer
World of Asphalt
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You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
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