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Are 5 or 7-point rating scales best for survey research?
Manage episode 213464120 series 1523101
Scale length is always a hot debate in the world of professional market research. Even versus odd? 5, 7, 10, 11 points? The best advice: do an experiment to see what provides the best data for your topics, and from your populations, of interest.
Link to the PDF mentioned on scales research HERE
100 episodes
Manage episode 213464120 series 1523101
Scale length is always a hot debate in the world of professional market research. Even versus odd? 5, 7, 10, 11 points? The best advice: do an experiment to see what provides the best data for your topics, and from your populations, of interest.
Link to the PDF mentioned on scales research HERE
100 episodes
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