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When did the phrase "Market Segmentation" get hijacked?
Manage episode 211215048 series 1523101
Content provided by Research Rockstar Training & Staffing and Research Rockstar Training. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Research Rockstar Training & Staffing and Research Rockstar Training or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
These days, market segmentation means different things to different people. For those of us in market research, we need to be aware! And vigilant about the correct use of the language, to avoid confusing our clients and colleagues. Here is what you need to know.
If you like these conversations, we encourage you to visit our web page and have a look at our courses:
https://training.researchrockstar.com/
100 episodes
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Manage episode 211215048 series 1523101
Content provided by Research Rockstar Training & Staffing and Research Rockstar Training. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Research Rockstar Training & Staffing and Research Rockstar Training or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
These days, market segmentation means different things to different people. For those of us in market research, we need to be aware! And vigilant about the correct use of the language, to avoid confusing our clients and colleagues. Here is what you need to know.
If you like these conversations, we encourage you to visit our web page and have a look at our courses:
https://training.researchrockstar.com/
100 episodes
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