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EP 15 | Beyond Open Rates: How to Get More People to READ Your Emails
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Everybody LOVES a good open rate….but what does that metric tell us really? To be honest, it only tells us that someone opened the email…not that they actually read it!
Let’s chat about things you can do to get people to actually read the emails you have so carefully crafted. The way you format your email has a huge impact on whether or not your audience will read on.
I’m sharing several tips on how to improve your email aesthetics to encourage readers to scroll beyond the first sentence.
Mentioned in this episode:
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