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David Nussbaum of America’s Test Kitchen on working with cooking superstars

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Manage episode 246938452 series 2566338
Content provided by Marketplace. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketplace or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

David Nussbaum knows whatever he’s doing with “America’s Test Kitchen” is working when he attends events with hosts Bridget Lancaster and Julia Collin Davison. “You’d think I was with Michelle Obama and the ex-president,” he said. America’s Test Kitchen continues to grow, expanding from TV and magazines into podcasting, and attracting more than 400,000 paying subscribers to its website. Nussbaum spoke to host Kai Ryssdal about why the $10,000 spent developing each recipe on average is totally worth it; how he’s attracting a new and younger audience; and why he took the job at America’s Test Kitchen in the first place.

  continue reading

50 episodes

Artwork
iconShare
 
Manage episode 246938452 series 2566338
Content provided by Marketplace. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketplace or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

David Nussbaum knows whatever he’s doing with “America’s Test Kitchen” is working when he attends events with hosts Bridget Lancaster and Julia Collin Davison. “You’d think I was with Michelle Obama and the ex-president,” he said. America’s Test Kitchen continues to grow, expanding from TV and magazines into podcasting, and attracting more than 400,000 paying subscribers to its website. Nussbaum spoke to host Kai Ryssdal about why the $10,000 spent developing each recipe on average is totally worth it; how he’s attracting a new and younger audience; and why he took the job at America’s Test Kitchen in the first place.

  continue reading

50 episodes

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