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Ford and Jim Hackett’s big bet on an electric Mustang

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Manage episode 246938453 series 2566338
Content provided by Marketplace. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketplace or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When Jim Hackett became CEO of Ford Motor Co. in 2017, he pledged to make the automaker leaner and invest more in electrics and hybrids. The Mach-E, an electric Mustang SUV, is the first look at that investment and Ford’s strategy to take their best-selling brands and electrify them. An electric version of the F-150 is expected in 2021. Will it be enough to overcome other challenges for the auto industry today, like tariffs, climate change and changing consumer preferences? Kai Ryssdal spoke with Hackett at the launch of the Mach-E Sunday night in Los Angeles to find out.

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50 episodes

Artwork
iconShare
 
Manage episode 246938453 series 2566338
Content provided by Marketplace. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketplace or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When Jim Hackett became CEO of Ford Motor Co. in 2017, he pledged to make the automaker leaner and invest more in electrics and hybrids. The Mach-E, an electric Mustang SUV, is the first look at that investment and Ford’s strategy to take their best-selling brands and electrify them. An electric version of the F-150 is expected in 2021. Will it be enough to overcome other challenges for the auto industry today, like tariffs, climate change and changing consumer preferences? Kai Ryssdal spoke with Hackett at the launch of the Mach-E Sunday night in Los Angeles to find out.

  continue reading

50 episodes

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