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Going “Inside the Buyer’s Brain”: What Clients Want from CPA Firms
Manage episode 290859921 series 1118468
Content provided by Pennsylvania Institute of Certified Public Accountants. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pennsylvania Institute of Certified Public Accountants or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
For a CPA firm to thrive, it is a good idea to know what your would-be clients want from their trusted adviser. Hinge Research Institute recently conducted a study titled “Inside the Buyer’s Brain,” a comprehensive look at the buyer-seller relationship. Lee Frederiksen, managing partner of Hinge in Reston, Va., joins us to examine what the findings say about client service in the accounting landscape.
To read the full transcript click here.
231 episodes
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Manage episode 290859921 series 1118468
Content provided by Pennsylvania Institute of Certified Public Accountants. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pennsylvania Institute of Certified Public Accountants or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
For a CPA firm to thrive, it is a good idea to know what your would-be clients want from their trusted adviser. Hinge Research Institute recently conducted a study titled “Inside the Buyer’s Brain,” a comprehensive look at the buyer-seller relationship. Lee Frederiksen, managing partner of Hinge in Reston, Va., joins us to examine what the findings say about client service in the accounting landscape.
To read the full transcript click here.
231 episodes
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Similar to CPA Conversations podcast
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