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The Key Traits of CPA Firm Marketing Professionals

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Manage episode 291798546 series 1118468
Content provided by Pennsylvania Institute of Certified Public Accountants. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pennsylvania Institute of Certified Public Accountants or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In the second of a three-part series on the expectations CPA firms should have for targeted personnel within their operations, Ira Rosenbloom, chief executive officer for Optimum Strategies in Spring House, Pa., explores the function of the CPA firm marketing professional. Rosenbloom details their need to be data and research savvy, persistent, and results-driven.

To read the full transcript click here.

  continue reading

231 episodes

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iconShare
 
Manage episode 291798546 series 1118468
Content provided by Pennsylvania Institute of Certified Public Accountants. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pennsylvania Institute of Certified Public Accountants or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In the second of a three-part series on the expectations CPA firms should have for targeted personnel within their operations, Ira Rosenbloom, chief executive officer for Optimum Strategies in Spring House, Pa., explores the function of the CPA firm marketing professional. Rosenbloom details their need to be data and research savvy, persistent, and results-driven.

To read the full transcript click here.

  continue reading

231 episodes

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