242: Jason Forrest, The Power of Customer Certainty

Crack the Customer Code

In this special edition live from C-Suite Network conference, three-time Stevie Award winner Jason Forrest unlocks the power of customer certainty.

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Customer certainty and the keys to loyalty

We talk a lot about the correlation between sales and customer experience, but now we get to hear it from an award-winning sales coach and expert. Jason Forrest, CEO and Chief Culture officer at Forrest Performance Group, is a three-time Stevie Award winner for Sales Training or Coaching Program of the Year.

“I believe that when certainty is lost, all is lost.” -Jason Forrest

It’s well-known that sales costs more than customer retention. For a company that’s sustainably profitable, loyalty is where it’s at! And Jason says if you’d like to increase loyalty, then you need to instill a sense of certainty in your customers.

“Customers leave you when the experience is different than what you sold them as a prospect.” -Jason Forrest

How do you treat your existing customers, and how does that differ than the treatment you give to prospects?

Giving your customers a sense of trust and certainty is the best way to combat buyer’s remorse, customer churn, and more. Listen to this exciting interview with Jason “live” at the C-Suite Network conference, where he shares his holistic approach.

Interview Highlights

• Jason explains how trust and certainty in the customer experience are essential to sales. [2:22]
• Why think of every customer as a prospect? [5:22]
• Jason tells a fun story about the difference between being treated like a customer vs a prospect. [6:44]
• Jason shares the 6 keys to customer loyalty and retention. [8:45]

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About our guest

As a sales professional, author, speaker, and coach, Jason’s job is to empower professionals and executives to unleash their human performance and master their leadership skills in sales, management, culture and service; for the purpose of increasing profit through people.

Jason grew up under the influence of his father who was a business owner and professional salesperson, his mother, a persuasive speaking professor and Zig Ziglar, his Sunday school teacher and world-famous salesperson/motivational speaker. Jason learned how to drive profit through doing rather than observing.

These influences and experiences shaped him into who he is today – a salesperson first, a behavioral change expert, a national speaker and a coach who pushes organizations to become highly profitable while creating a “best place to work” culture.

Every year, Jason delivers approximately 92 keynotes/seminars and conducts 850 group coaching calls with sales teams, managers, and executives.

Connect with Jason

• Forrest Performance Group
• Twitter

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Related Content

• 360Connext® post, How Do You Define Loyalty in YOUR Organization?
• Customers That Stick® post, Leaning Into Customer Loyalty with Adrian Swinscoe
• Episode 097: The Best Customer Loyalty Metrics
• Episode 058: Jill Griffin, The Loyalty Maker
• We’re on C-Suite Radio! Check it out for more great podcasts

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Sponsor message:

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Take care of yourself and take care of your customers.

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