259: Predicting Behavior and Risk

Crack the Customer Code

Jeannie and Adam discuss creative ways predicting behavior and risk without investing in advanced technology.

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Predicting behavior is not a new thing

Predictive analytics is amazing as it sounds, and the technology is improving rapidly. Machines can now analyze data to predict customer behavior, calculate risks, identify who is likely to upgrade or buy more… The list goes on.

But what if you don’t have the budget and resources to take advantage of this amazing technology?

“You can find behaviors in your customer data without a fancy computer or predictive analytics.” -Adam Toporek

Business leaders have been predicting behavior and risk for many years, without the aid of advanced technology. In fact, you may already have what you need.

How a suggestion or question is framed can tell you a lot about what someone is considering.” -Jeannie Walters

Today, Jeannie and Adam are sharing some old-school ways to gain the insights many now believe to be out of reach without a supercomputer and outrageously expensive software. You’ll have to roll up your sleeves a little, but you’ll be surprised how much actionable data is already there. Listen in to start predicting the future today!

Related Content

• 360Connext® post, Your Data Is Only as Good as Your Perspective
• Customers That Stick® post, 3 Areas to Focus your Customer Experience in 2017
• Episode 119: CXPA Live, Predictive Analytics
• Episode 208: Can You Predict Customer Behavior?
• We're on C-Suite Radio! Check it out for more great podcasts

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