Four account growth considerations for agencies, with Jenny Plant

Creative Agency Account Manager Podcast

Welcome to Episode 68. This is a shorter, solo episode in which I talk about growing your existing accounts. There's been a lot of talk about the coming recession. If so, how do we prepare for it?
Mark Ritson has written about this in Marketing Week, and The Drum have been talking about how agencies can prepare for it. For agencies, it will be even more important than ever to look after their current clients. Not only look after them but also seek ways of growing them as well.
So, I've to share with you four reminders, and some questions you could ask yourself, about how you can grow existing business, and why it helps you in your account management role.
If this episode resonates with you, and you would like to go further into the other ways that you can grow your business, work with me for nine weeks so that we can work together to help you grow your accounts, and talk about all other aspects of growing your existing accounts, then my next Account Accelerator training programme starts on 15th of September. If this sounds like something that you're interested in, or maybe you think it's suitable for one of your team members, then please book a call with me, you can go to my website, www.accountmanagementskills.com/training and book a short call with me. And let's have a discussion and see if it's the right fit for you. Similarly, you can contact me on LinkedIn at Jenny Plant.