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The best and worst of client-agency relationships, with Gareth Turner

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Manage episode 335480202 series 3009195
Content provided by Jenny Plant and Jenny Plant - Account Management Skills Ltd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jenny Plant and Jenny Plant - Account Management Skills Ltd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to episode 67. You're in for a treat as I chatted to a very experienced marketer, Gareth Turner, who's been an agency client for much of his career.
He shares his own experience of being on the client side. He has also carried out a study of the best and worst client-agency relationships, and how to improve them, and he's published the results in a white paper. During our chat, we talked through the findings of this report. Whether you're in marketing on the client side or managing the relationship on the agency side, you're going to benefit from the insights he shares.
If you're working in agency account management, and you'd like to get some formal training in how to offer the highest level of value to your clients, so you not only retain your client relationships, but grow your accounts, then visit my website at https://www.accountmanagementskills.com/training, and check out my Account Accelerator programme. You can also connect with me on LinkedIn: https://www.linkedin.com/in/jennyplant
  continue reading

125 episodes

Artwork
iconShare
 
Manage episode 335480202 series 3009195
Content provided by Jenny Plant and Jenny Plant - Account Management Skills Ltd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jenny Plant and Jenny Plant - Account Management Skills Ltd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to episode 67. You're in for a treat as I chatted to a very experienced marketer, Gareth Turner, who's been an agency client for much of his career.
He shares his own experience of being on the client side. He has also carried out a study of the best and worst client-agency relationships, and how to improve them, and he's published the results in a white paper. During our chat, we talked through the findings of this report. Whether you're in marketing on the client side or managing the relationship on the agency side, you're going to benefit from the insights he shares.
If you're working in agency account management, and you'd like to get some formal training in how to offer the highest level of value to your clients, so you not only retain your client relationships, but grow your accounts, then visit my website at https://www.accountmanagementskills.com/training, and check out my Account Accelerator programme. You can also connect with me on LinkedIn: https://www.linkedin.com/in/jennyplant
  continue reading

125 episodes

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