Ep. 49 - How to Craft an Experience (Not Just an Event) with Danielle "Dani" Thomas

Creatives Meet Business

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4+ y ago 13:52

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Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship.

This episode features event planner Danielle "Dani" Thomas who joined us in June of 2018 during our roundtable event on Event Planning. She shares all about how events are actually experiences via the five senses framework. Without further ado, let's hop in and hear what Dani has to say!

Notes:

0:00 to 2:50 - Ashland Opening Remarks and Intro of Dani Thomas
2:55 to 3:21 - Dani introduction of self
3:22 to 3:58 - Experience = immersion
3:59 to 9:18 - Purpose of event
- Experience for the sake of art or brand
- Meow Wolf example of experience for the sake of an experience
- Events at SXSW are examples of events for the sake of a brand
- If creating for a brand, everything you're doing needs to speak to the brand
- If creating for the sake of an experience, but you've brought in sponsors or other invested individuals, you have to bridge the two and create an experience that speaks to those brands inside of the larger experience.
9:19 to 12:09 - Immersion via the five senses
- Touch as many sensors as possible with events
- Sight - brand assets, visual art, murals, venue itself, etc
- Sound - music, bands, DJs, sound effects, silence
- Touch - swag, giveaways, tactile activities, furniture, textiles
- Taste - themed food, custom cocktails
- Smell (underutilized), olfactory is sensitive
12:14 to 13:52 - Ashland Closing Remarks

Like this podcast? Great! A rating and review are so helpful! Stay in touch, email us (ashland@cmbatx.com) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook).

Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!

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More on Event Planning to come, so stay tuned!

Thanks!

Ashland, Creatives Meet Business

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