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Demystifying Conversion Rate Optimization

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Manage episode 386206849 series 2652590
Content provided by Will Laurenson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Will Laurenson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Jonny Longden, the Director of Digital Experience at Journey Further discusses the misunderstood concept of Conversion Rate Optimization (CRO). He emphasizes the importance of evidence-based decision-making and differentiation in CRO. The conversation also explores common mistakes and the need for a holistic approach. They address the challenge of explaining CRO's value to smaller brands and suggest gradually introducing them to its benefits. The use of Full Story as a CRO tool is recommended, along with investing in expertise.
  continue reading

218 episodes

Artwork
iconShare
 
Manage episode 386206849 series 2652590
Content provided by Will Laurenson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Will Laurenson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Jonny Longden, the Director of Digital Experience at Journey Further discusses the misunderstood concept of Conversion Rate Optimization (CRO). He emphasizes the importance of evidence-based decision-making and differentiation in CRO. The conversation also explores common mistakes and the need for a holistic approach. They address the challenge of explaining CRO's value to smaller brands and suggest gradually introducing them to its benefits. The use of Full Story as a CRO tool is recommended, along with investing in expertise.
  continue reading

218 episodes

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