Best Will Laurenson Podcasts (2024)

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73. CRO Secrets by Will Laurenson from Customers Who Click 44:34

15d ago44:34

44:34

https://youtu.be/TWi9F7KbdNw Will Laurenson, the founder of Customs Who Click, discusses the importance of conversion rate optimization (CRO) in e-commerce. He explains that CRO involves customer research, problem-solving, and optimizing the website to improve advertising efficiency, conversion rates, and customer satisfaction. Brands typically rea…

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Increasing Profits on Amazon with Yoni Mazor: Agency Operators Podcast Episode 21 43:48

5h ago43:48

43:48

🎙️Increasing Profits on Amazon with Yoni Mazor. 🔍 Description: Join our CEO, Pasha Knish, as he welcomes Yoni Mazor, Co-Founder and Chief Growth Officer of GETIDA, to the Agency Operators Podcast. Yoni, an expert in Amazon discrepancy analytics and consulting, will share his journey from founding a $20 million Amazon FBA business to scaling GETIDA …

1
79. Retention vs. Acquisition: Sachin Bhargava’s E-commerce Secrets 38:50

1d ago38:50

38:50

https://youtu.be/eIGdnieYM_s In this episode, I welcome Sachin K. Bhargava, the Senior Director of Digital Products and e-commerce at John Hardy, a leading luxury jewelry brand. Sachin brings a wealth of experience from his roles at notable companies like Gilt Groupe, Mack Weldon, and Bespoke Post. He shares with us his journey in e-commerce, empha…

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Enhancing Customer Loyalty through Mobile Commerce 43:44

11m ago43:44

43:44

In this episode of Customers Who Click, Neal Goyal, Director of Sales at Tapcart, joins Will Laurenson to discuss the pivotal role of mobile commerce in e-commerce strategy. Neal shares insights on the shift from rapid brand growth during COVID-19 to a focus on profitability and customer retention in 2024. He highlights the importance of personaliz…

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78. Mastering SEO for E-commerce Success with Josh Piepmeier 41:51

1d ago41:51

41:51

https://youtu.be/FeMSQth9NwM Today I'm talking with Josh Piepmeier, a prominent SEO expert and the founder of Meriwether, a successful SEO agency. Josh's journey from engineering to becoming an SEO specialist is both remarkable and educational. He combines his technical expertise with a passion for content marketing to help e-commerce brands achiev…

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Building a Successful Agency with Mina Elias: Agency Operators Podcast Episode 20 39:37

1h ago39:37

39:37

🎙️ Building a Successful Agency with Mina Elias 🔍 Description: Join our CEO, Pasha Knish, as he welcomes Mina Elias, CEO of Trivium Group, to the Agency Operators Podcast. Mina, a seven-figure seller and expert in Amazon PPC, will share his journey of building a $4 million agency in just two years. Discover how Trivium Group scales brands profitabl…

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77. Customer-Centric Commerce: Lisa Scheps of Lancome 33:13

2d ago33:13

33:13

https://youtu.be/0b5b0fB0F1s Welcome listeners! I'm so excited to introduce my guest on today's episode, Lisa Scheps, Vice President at L'Oréal, where she oversees Lancome.com in the US. Lisa is a seasoned professional with a rich background in both brick-and-mortar and digital retail, having started her career in store retail before transitioning …

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Insights from The Little Greene Paint Company's Digital Journey 25:38

4d ago25:38

25:38

Join us on Customers Who Click as we sit down with Stephen McNamara from The Little Greene Paint Company. Stephen delves into the world of e-commerce, discussing the importance of personalization and seamless checkouts. Learn about their approach to user and A/B testing and get practical advice on prioritizing website optimizations. Stephen also sh…

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76. The Power of Storytelling in Brand Building with Betsy Mello 36:18

6d ago36:18

36:18

https://youtu.be/Mu-YplRJlcA It is my pleasure to welcome you to the latest episode of the eCom Pulse podcast! Let me introduce our guest, Betsy Mello, Senior Vice President of E-commerce at Durel Home, a leading furniture manufacturer in North America. With over 20 years of experience in the retail industry, Betsy shares her extensive knowledge an…

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75. Brandon Rael: Your Trusted Advisor on Digital Transformation 34:16

2d ago34:16

34:16

https://youtu.be/qklxt9XNYFk Today I speak with Brandon Rael, an experienced retail and e-commerce professional and a RETHINK Retail Top Expert, about the role of a trusted advisor in digital transformation. Brandon emphasizes the importance of understanding the root cause of challenges and prioritizing transformation initiatives. We discuss the ne…

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Enhancing Customer Loyalty Through Innovative Unboxing 26:23

10d ago26:23

26:23

In this episode of Customers Who Click, Doug Franklin, founder and CEO of Penny Black, discusses how brands can transform the unboxing experience into a powerful engagement tool. By leveraging data to personalize inserts, Penny Black turns standard ecommerce packaging into a profit center. Doug shares insights on the importance of personalization, …

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74. Data-Driven Marketing with Katy Katz of Basic Fun! 36:09

4d ago36:09

36:09

https://youtu.be/aKlR5SvJOTQ Hello listeners and welcome to today's episode of our eCom Pulse podcast! I'm thrilled to have Katy Katz, a digital marketing expert with nearly 20 years of experience, joining us. Katy heads Digital Marketing & E-Commerce at Basic Fun!, a company known for its beloved toy brands like Care Bears, Tonka, and Littlest Pet…

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Achieving 8-Figure Sales on Amazon with Mike Danford: Agency Operators Podcast Episode 19 45:50

10d ago45:50

45:50

Achieving 8-Figure Sales on Amazon with Mike Danford Join our CEO Pasha Knish and special guest Mike Danford, owner of adverio.io, in Episode 19 of the Agency Operators Podcast. Mike brings a wealth of knowledge from his success in e-commerce and Amazon marketing. Discover the common pitfalls of Amazon marketing, the relevance of Amazon FBA in 2024…

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Optimizing Your E-commerce Site for 2024 and Beyond 21:00

11d ago21:00

21:00

ThomasBy Will Laurenson

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72. Mobile UX and Technical SEO with Dekstech’s Luke Tull 36:32

19d ago36:32

36:32

https://youtu.be/dRPvxag8N5U Welcome to today's episode! We have a fantastic guest joining us, Luke Tull, founder and CEO of Dekstech, where he specializes in web design and development for medium and large-sized businesses on Shopify and Shopify Plus. With a strong emphasis on data-driven strategies, Dekstech helps brands navigate the complexities…

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71. Expanding into Latin America with Michael Begg from AMZ Advisers 33:54

16d ago33:54

33:54

https://youtu.be/FpiX1c8CBoo Greetings, listeners! Today we've got Mike Begg on the show, co-founder and CEO of AMZ Advisers, and Go Avance. Mike is an expert in e-commerce and Amazon marketplace strategies, with a particular focus on expanding brands into the Latin American market. In this episode, Mike shares his fascinating journey from Connecti…

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70. The Process of De-Commoditization with Jesse Wroblewski 35:27

17d ago35:27

35:27

https://youtu.be/VrfXY8FMUb4 The focus of today's podcast episode is differentiation, in which Jesse Wroblewski, a marke ting expert with over 25 years of experience in the field, shares his unique perspectives. Jesse works tirelessly to help businesses stand out and not just blend in with the competition. His journey began when he realized his uni…

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Unleashing AI Technology for eCommerce Success with Brian R. Johnson: Agency Operators Podcast Episode 18 1:00:59

18d ago1:00:59

1:00:59

🎙️ Unleashing AI Technology for eCommerce Success with Brian R. Johnson: Agency Operators Podcast Episode 18 🔍 Description: Join our host and CEO Pash Knish and special guest Brian R. Johnson, Co-founder of DeepM.ai. Explore the innovative world of AI technology and its impact on eCommerce success with Brian's extensive experience spanning over 17 …

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69. North Star in E-commerce: Chris Hallisey of AW Chang Explains 33:47

18d ago33:47

33:47

https://youtu.be/yCP-F1Iflww It is my pleasure to introduce our guest, Chris Hallisey, who leads the e-commerce division at AW Chang Corporation, a men's apparel and accessories company known for its sustainable practices and innovative digital printing technology. Chris brings a wealth of experience in managing both direct-to-consumer and business…

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How to Adapt as an Ecommerce Brand in 2024 29:33

30d ago29:33

29:33

In this episode of Customers Who Click, Will Laurenson chats with Guljeet Samra. Guljeet shares her journey from digital media to e-commerce, emphasizing the importance of mapping the customer journey and having a well-structured team. She discusses strategies for dealing with tech bloat, the benefits of leveraging agencies, and the value of commun…

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68. Increase Brand Valuation with Jason Somerville of GW Partners 42:54

27d ago42:54

42:54

https://youtu.be/T0OtpwWPfBg Welcome to today's episode! Our host Eitan Koter set with Jason Somerville, co-founder of GW Partners, a boutique advisory firm that uniquely combines business consulting and M&A advisory services. Jason and his team work closely with founders, engaging one to two years before a strategic transaction, to optimize every …

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Elevating Client Relationships through Agency Ownership with Abe Chomali: Agency Operators Podcast Episode 17 43:39

29d ago43:39

43:39

Elevating Client Relationships through Agency Ownership with Abe Chomali: Agency Operators Podcast Episode 17 🔍 Description: Catch the latest insights from Episode 17 of the Agency Operators Podcast, featuring CEO Pasha Knish and special guest Abe C. Chomali, Founder of XP Strategy. Dive into the transformative world of eCommerce strategies and eff…

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67. Katharine McKee‘s Guide to Navigating E-Commerce Complexities 40:04

23d ago40:04

40:04

https://youtu.be/iVnDFwWvPms Katharine McKee, founder and principal of Morphology Consulting, discusses her passion for consulting and working with brands in the e-commerce industry. Katharine provides digital commerce consulting services focused on profitability and efficiency. She analyzes broad demand signals and customer behavior to help brands…

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Behind the Screens: Mental Health in Modern Workspaces 45:34

27d ago45:34

45:34

Summary In this episode of the Smart Life podcast, the hosts discuss mental health in the context of managing stress in a deadline-driven environment and navigating the complexities of remote and hybrid work. They also explore the challenges of maintaining balance as working parents. The guests, Jonathan Curtis and Laura Bull, share their personal …

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66. Driving E-Commerce Profitability: Burak Yolga, CEO of Forceget 35:19

28d ago35:19

35:19

https://youtu.be/KPCuFRtQcgY Welcome to today’s episode where our host Eitan Koter explores the current state of global supply chain and logistics in e-commerce with our guest, Burak Yolga. Burak brings an international perspective, having lived and worked across Turkey, China, and now the United States, where he operates from Miami. As the CEO of …

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Maximizing ROI: Exploring AI Bid Automation for Advertising Efficiency with Martin Zerrudo: Agency Operators Podcast Episode 16. 45:00

1M ago45:00

45:00

🎙️ Maximizing ROI: Exploring AI Bid Automation for Advertising Efficiency with Martin Zerrudo: Agency Operators Podcast Episode 16. 🔍 Description: Join our host and CEO, Pasha Knish, and special guest, Martin Zerrudo, Director of Enterprise Brand Development at Quartile, as they uncover the transformative power of AI Bid Automation. Learn to optimi…

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Inside Smol's Success: Sustainable Products and Smart Marketing 27:13

25d ago27:13

27:13

Explore the strategic depths of ecommerce and subscription models with Mihaela Mateescu, Head of Performance Marketing at Smol. In this episode of Customers Who Click, Mihaela shares valuable insights on driving customer retention and long-term value through innovative marketing and product strategies. Learn about the significance of customer engag…

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65. The E-Commerce Guru of the Middle East: Meet Lina Gallagher 51:40

26d ago51:40

51:40

https://youtu.be/gZS2B8aPXaE Located in Dubai, Lina Gallagher is regarded as the e-commerce guru of the Middle East. I've discussed the growth and opportunities in the Middle East market. She highlights the importance of understanding the Middle East consumer and tailoring strategies to their preferences. Lina emphasizes the need for localization, …

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Strategies for Your Amazon Agency's Success with Steven Pope: Agency Operators Podcast Episode 15 51:03

1M ago51:03

51:03

🎙️ Strategies for Your Amazon Agency's Success with Steven Pope: Agency Operators Podcast Episode 15. 💼 Meet Steven Pope, the visionary founder of My Amazon Guy, a powerhouse Amazon Agency generating over $20 million in annual revenue. With a background as a TV reporter and a decade-long stint as an eCommerce Director, Steven has honed his expertis…

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64. Online grocery innovation with Zvika Baida 45:52

1M ago45:52

45:52

https://youtu.be/c6HWUi-sRAA On today's episode, I welcome Zvika Baida, the former CEO of Shufersal Online. Zvika has navigated a career path starting from practicing law to managing Israel’s leading online grocery service, bringing a unique perspective on the intersection of legal acumen and business innovation. In our conversation, Zvika shares h…

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63. Omnichannel Insights with Matt Ezyk, Pet Supermarket 35:20

1M ago35:20

35:20

https://youtu.be/OETdFQzWUUo Matt Ezyk, Director of E-commerce at Pet Supermarket, discusses the challenges and trends in digital transformation and omnichannel retail. He emphasizes the importance of AI and personalization in enhancing the customer experience. Matt also shares insights on managing multiple channels, optimizing inventory, and build…

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How to Build a Product That Beats The Competition with Izabella Ritz: Agency Operators Podcast 014 39:05

1M ago39:05

39:05

🎙️ How to Build a Product That Beats The Competition with Izabella Ritz: Agency Operators Podcast Episode 14! 💼 About Izabella Ritz: Izabella Ritz, CEO of Ritz Momentum, leads a team dedicated to revolutionizing Amazon product development. Since 2019, Ritz Momentum has leveraged keyword research and customer feedback data to design Amazon products …

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62. Selling the Idea, Not Just the Product with Alex Nyezhnyk 37:46

1M ago37:46

37:46

https://www.youtube.com/watch?v=MDFUGHCfLXc Our host Eitan Koter, discussed with Alex Nyezhnyk, the CEO of Profit Whales, an e-commerce growth agency, on product launches and the challenges involved in launching new products on Amazon. Alex explains that the private label model is no longer effective due to increased Amazon commissions and expensiv…

1
Beyond Support: Unlocking Revenue Through Customer Experience 36:09

1M ago36:09

36:09

Explore the transformative impact of Customer Experience (CX) in ecommerce with Amanda Kwasniewicz, VP of Customer Experience at Love Wellness, on Customers Who Click. Amanda discusses how CX goes beyond traditional support, acting as a crucial driver of revenue and strategic insights. From her experiences at Hulu and Casper, she reveals how effect…

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61. Rare Coins Spotlight: Kate Ovodova on Collectibles 44:55

1M ago44:55

44:55

https://www.youtube.com/watch?v=CLwVTBkeW9Y Welcome to today’s episode where we explore the collectibles industry, with a special focus on the rare coin market. Our guest, Kate Ovodova, Head of eCommerce @ Bullion Shark, which is a prominent player in the collectible coin industry. Kate brings her experience and passion for the market, offering a u…

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Optimization for E-Commerce with Will Laurenson: Agency Operators Podcast 010 40:07

1M ago40:07

40:07

Episode 10 of the Agency Operators Podcast! Are you ready to learn more about how to optimize your e-commerce brand? 👉 Will Laurenson, CEO and Founder of Customers Who Click, will join our host Pasha Knish, Founder and CEO of AMZ Optimized, about his experience optimizing e-commerce brands. Will Laurenson is the CEO and Founder of Customers Who Cli…

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Profit Driven Holistic Approach to E-commerce with Hai Mag: Agency Operators Podcast 012 47:05

1M ago47:05

47:05

Episode 12 of the Agency Operators Podcast Get ready to redefine your digital commerce playbook! Join our host, Pasha Knish, Founder and CEO of AMZ Optimized, for Episode 12 of the Agency Operators Podcast featuring Hai Mag, the visionary CEO and Co-Founder of Eva, a comprehensive e-commerce platform designed to revolutionize profitability and oper…

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Maximize Your Amazon Profits with Jonathan Tilley: Agency Operators Podcast 013 41:55

1M ago41:55

41:55

Episode 13 of the Agency Operators Podcast Join us as we decode the secrets to Amazon success with Jonathan Tilley, CEO & Co-Founder of ZonGuru. Learn how to optimize your strategies and maximize profits in the competitive Amazon marketplace! 💼 About Jonathan Tilley: Jonathan is the CEO & Co-Founder of ZonGuru, a cutting-edge eCommerce software too…

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Agency Service Pricing Models with Andy Thompson: Agency Operators Podcast 011 40:53

1M ago40:53

40:53

Episode 11 of the Agency Operators Podcast! Discover the blueprint for agency success in the digital marketplace! Tune in to Episode 11 of the Agency Operators Podcast with our host Pasha Knish, Founder and CEO of AMZ Optimized, and special guest Andy Thompson, Head of Partner Success at MixShift.io. Gain clarity into whether an agency pricing mode…

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60. The Future of E-commerce Logistics with Refael Elbaz of Unicargo 44:55

1M ago44:55

44:55

UniCargo is a logistics company that focuses on providing freight forwarding and logistics services to e-commerce businesses. They specialize in serving online entrepreneurs who have unique logistics needs but are often overlooked by traditional freight forwarding companies. UniCargo offers services such as import of record, warehousing, last mile …

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59. Paid Media Secrets with Nikki Lindgren from Pennock 40:27

2M ago40:27

40:27

https://youtu.be/XmUDEkSm8Vk Nikki Lindgren, founder and managing partner at Pennock, a paid media agency, discusses her background and the inspiration behind starting her agency. Nikki shares insights on the evolving landscape of paid media, including the impact of AI and machine learning. We've discussed the importance of a balanced approach betw…

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Quenching Thirst with Viral Marketing, The Liquid Death Strategy 27:52

1M ago27:52

27:52

Dive into the world of disruptive marketing with Oli Russell-Cowan, the mastermind behind Liquid Death’s cult branding, on this episode of Customers Who Click. Discover how authenticity, humor, and a solid understanding of your audience can transform even the simplest product into a viral sensation. From using Tony Hawk’s blood in skateboard artwor…

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58. Children’s Costumes Online: James Sposto on Ecommerce Growth 41:38

2M ago41:38

41:38

https://youtu.be/w8s5K9WdO4E Welcome to today’s episode of our podcast where we dive into the fascinating world of children's costumes with none other than James Sposto, the Director of E-commerce at TEETOT. TEETOT, a brand with a 35-year legacy, specializes in high-quality dress-up costumes that go beyond Halloween, focusing on everyday imaginatio…

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57. Michael Dumas on Fashion E-Commerce 41:08

1M ago41:08

41:08

https://youtu.be/QyxnZtQO7kw Michael Dumas, Director of E-commerce at Zelouf International, a Global Fabric Wholesaler, shares his strategies for driving growth and success in the industry. In this episode, we'll explore how Michael's strategic implementations, such as introducing express shipping options and overhauling the site's SEO, have dramat…

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56. Handwritten Outreach with David Wachs: Personalized Notes for High ROI 34:59

2M ago34:59

34:59

https://youtu.be/0b6iQy3Koog Handwrytten is a company that helps businesses scale handwritten outreach in a world dominated by AI and digital communication. They use robots to write and send personalized handwritten notes on behalf of their clients. David Wachs, Handwrytten's founder and CEO, was interviewed by our host Eitan Koter. They discussed …

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55. Mastering Luxury E-Commerce: Insights from Mezlan’s Joshua Young 35:01

2M ago35:01

35:01

https://youtu.be/seBfjGn8c0E Welcome to today's episode, where we explore the evolving landscape of luxury retail and e-commerce innovation. Joining us is Joshua Young, the head of e-commerce at Mezlan, a company renowned for its handcrafted luxury shoes, made with passion and precision in Spain for over four decades. Joshua offers a deep understan…

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Crafting a Mission-Driven Brand in Ecommerce 34:14

2M ago34:14

34:14

Dive into the world of ecommerce with Stacey Howe, VP at Cotopaxi, as she explores how data and customer feedback drive brand evolution and consumer engagement. Learn why integrating your brand mission with customer insights is key to maintaining relevance and loyalty in a fast-paced market. This episode is a must-listen for ecommerce enthusiasts a…

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54. Inside the Printer Supply Industry with Bo Acimovic: Sustainability and Sales 41:17

2M ago41:17

41:17

https://youtu.be/7Mf7Uf0ixzs Bo Acimovic, Director of Global e-commerce for Clover Imaging Group, shares his professional journey and the challenges and benefits of selling remanufactured printer supplies. He discusses the characteristics of the printer supplies industry and the importance of sustainability. Bo emphasizes the need to educate custom…

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53. Building E-commerce Empires with Neil Twa from Voltage 50:11

2M ago50:11

50:11

https://youtu.be/JvKmSLTaAQ8 Welcome to today’s episode where our host Eitan Koter discuss e-commerce with Neil Twa, the founder of Voltage Digital which launches, operates, and acquires e-commerce brands. Neil has also written the book "Almost automated income with FBA!" where you will learn how to create your own "almost automated" Amazon e-comme…

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52. Retail Reimagined: Pedro Santos on Leading E-Commerce Innovation 43:21

2M ago43:21

43:21

https://youtu.be/_OBOgj-Ogqk Welcome to today’s podcast episode where our host Eitan Koter is joined by Pedro Santos, the head of e-commerce at MC Sonae, a leader in Portuguese retail. Our conversation explores the transformative trends in e-commerce and Q-commerce within the diverse retail formats operated by MC Sonae, from large hypermarkets to c…

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Will Laurenson Podcasts

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