Best Will Laurenson Podcasts (2024)

1
Balancing Acquisition and Retention in Ecommerce 28:01

1M ago28:01

28:01

In this episode of Customers Who Click, Ross Allsop joins host Will Laurenson to explore the balance between customer acquisition and sustainable growth. Ross shares his journey from DJ to ecommerce expert and offers insights into profitable growth, customer lifetime value, and the importance of focusing on customer experience and retention. He dis…

1
From Niche to Mass Market: Strategies for Scaling Up 33:21

1M ago33:21

33:21

In this episode of Customers Who Click, Will Laurenson chats with Joel Garthwaite, CMO at Frive. Joel shares his unique journey from classical musician to e-commerce marketing leader. He emphasizes the importance of understanding the total addressable market, hyper-personalizing campaigns, and leveraging customer feedback and data. Joel also discus…

1
Mastering Full Funnel Ecommerce 30:53

2M ago30:53

30:53

In this episode of Customers Who Click, Will Laurenson talks with Frederica Watson, Head of E-Commerce at Rodial Group. Frederica shares her unique journey from law to e-commerce, stressing the importance of a full funnel approach and consistent customer experience. They discuss the significance of data-driven strategies, review mining, and the pow…

1
Enhancing Customer Loyalty through Mobile Commerce 43:44

2M ago43:44

43:44

In this episode of Customers Who Click, Neal Goyal, Director of Sales at Tapcart, joins Will Laurenson to discuss the pivotal role of mobile commerce in e-commerce strategy. Neal shares insights on the shift from rapid brand growth during COVID-19 to a focus on profitability and customer retention in 2024. He highlights the importance of personaliz…

1
Insights from The Little Greene Paint Company's Digital Journey 25:38

2M ago25:38

25:38

Join us on Customers Who Click as we sit down with Stephen McNamara from The Little Greene Paint Company. Stephen delves into the world of e-commerce, discussing the importance of personalization and seamless checkouts. Learn about their approach to user and A/B testing and get practical advice on prioritizing website optimizations. Stephen also sh…

1
Enhancing Customer Loyalty Through Innovative Unboxing 26:23

2M ago26:23

26:23

In this episode of Customers Who Click, Doug Franklin, founder and CEO of Penny Black, discusses how brands can transform the unboxing experience into a powerful engagement tool. By leveraging data to personalize inserts, Penny Black turns standard ecommerce packaging into a profit center. Doug shares insights on the importance of personalization, …

1
Optimizing Your E-commerce Site for 2024 and Beyond 21:00

3M ago21:00

21:00

ThomasBy Will Laurenson

1
How to Adapt as an Ecommerce Brand in 2024 29:33

3M ago29:33

29:33

In this episode of Customers Who Click, Will Laurenson chats with Guljeet Samra. Guljeet shares her journey from digital media to e-commerce, emphasizing the importance of mapping the customer journey and having a well-structured team. She discusses strategies for dealing with tech bloat, the benefits of leveraging agencies, and the value of commun…

1
Behind the Screens: Mental Health in Modern Workspaces 45:34

3M ago45:34

45:34

Summary In this episode of the Smart Life podcast, the hosts discuss mental health in the context of managing stress in a deadline-driven environment and navigating the complexities of remote and hybrid work. They also explore the challenges of maintaining balance as working parents. The guests, Jonathan Curtis and Laura Bull, share their personal …

1
Inside Smol's Success: Sustainable Products and Smart Marketing 27:13

3M ago27:13

27:13

Explore the strategic depths of ecommerce and subscription models with Mihaela Mateescu, Head of Performance Marketing at Smol. In this episode of Customers Who Click, Mihaela shares valuable insights on driving customer retention and long-term value through innovative marketing and product strategies. Learn about the significance of customer engag…

1
Beyond Support: Unlocking Revenue Through Customer Experience 36:09

3M ago36:09

36:09

Explore the transformative impact of Customer Experience (CX) in ecommerce with Amanda Kwasniewicz, VP of Customer Experience at Love Wellness, on Customers Who Click. Amanda discusses how CX goes beyond traditional support, acting as a crucial driver of revenue and strategic insights. From her experiences at Hulu and Casper, she reveals how effect…

1
Quenching Thirst with Viral Marketing, The Liquid Death Strategy 27:52

4M ago27:52

27:52

Dive into the world of disruptive marketing with Oli Russell-Cowan, the mastermind behind Liquid Death’s cult branding, on this episode of Customers Who Click. Discover how authenticity, humor, and a solid understanding of your audience can transform even the simplest product into a viral sensation. From using Tony Hawk’s blood in skateboard artwor…

1
Crafting a Mission-Driven Brand in Ecommerce 34:14

4M ago34:14

34:14

Dive into the world of ecommerce with Stacey Howe, VP at Cotopaxi, as she explores how data and customer feedback drive brand evolution and consumer engagement. Learn why integrating your brand mission with customer insights is key to maintaining relevance and loyalty in a fast-paced market. This episode is a must-listen for ecommerce enthusiasts a…

1
The Art of Ecommerce Tech Stack Optimization 32:59

4M ago32:59

32:59

Dive into an engaging discussion with Chloe Thomas on Customers Who Click, where she shares her two-decade journey in ecommerce and the art of continuous optimization. Chloe emphasizes the power of a well-curated tech stack and the need for a holistic approach to business improvement. Whether it's marketing strategies, operational policies, or tech…

1
Harnessing Customer Feedback for Strategic Growth in Ecommerce 35:15

4M ago35:15

35:15

Join us on Customers Who Click for a deep dive into e-commerce marketing with Tim Brown, a maestro in performance marketing. Discover how understanding your customers can transform your brand, learn the art of creating value beyond your products, and gain insights into strategic leadership in marketing. Tim's journey at Huckberry and his insights f…

1
Unleashing Amazon's Full Potential for Your Ecommerc Brand 22:34

5M ago22:34

22:34

Dive into the world of Amazon marketing with Hristo Arakliev, co-founder of Hyperzon, on Customers Who Click. Discover why Amazon's unique platform requires a dedicated approach, distinct from traditional social media marketing. Learn how to significantly enhance your brand's visibility and sales on Amazon with Hristo's expert strategies, from opti…

1
Unpacking the Potential of TikTok Shop for Ecommerce 30:15

5M ago30:15

30:15

Key Insights & Quotes: 1. The Unmatched Potential of TikTok Shops: Insight: Jordan emphasizes the groundbreaking potential of TikTok shops in e-commerce, likening its impact to the rise of Amazon. Quote: "TikTok shops is the biggest opportunity since Amazon." Timestamp: 27:54.581 2. The Evolution of Influencer Marketing: Insight: Jordan discusses h…

1
Waves of Change: Transformative Tech and the Quest for Sustainable Water 46:30

5M ago46:30

46:30

Summary In this episode, Jess Hadleigh discusses how technology can be used to achieve water sustainability with Gert Jan Maasdam and Adam Williams. They explore the pressing challenges of water scarcity and the impact of climate change on water resources. The conversation highlights promising water-saving technologies and innovations, such as digi…

1
Behind The Mic: Celebrating 200 Episodes 40:43

5M ago40:43

40:43

In the 200th episode of Customers Who Click, guest host Nathan Lomax interviews Will Laurenson, diving deep into Will's career, the genesis of the podcast, and the nuances of Conversion Rate Optimization. The discussion reveals Will's strategic approach to understanding and meeting customer needs, the evolution of his podcast, and practical advice …

1
Standing Out in a D2C World of Competition 33:04

5M ago33:04

33:04

Explore the intricacies of DTC marketing with Shivali Bennion on Customers Who Click. Delve into the power of community, brand authenticity, and strategic engagement in today's competitive e-commerce landscape. Learn how brands like Fenty Beauty thrive through genuine connection and discover the operational challenges and solutions in DTC marketing…

1
A Cookiepocalypse Survival Guide | Jeff Greenfield on the imminent "Cookie Collapse" 50:22

6M ago50:22

50:22

The GROWTH GAME on YouTube: https://www.youtube.com/channel/UCwGT4tQ1dhpHiujT3NCryyQ?sub_confirmation=1 With the long-feared cookie collapse now imminent, how are you planning to shift gears in your marketing strategy? Join us as we chat with attribution aficionado and serial entrepreneur, Jeff Greenfield. Among some broader insights from his impre…

1
Transform Your Ecommerce Business with Video that Converts 26:41

6M ago26:41

26:41

Dive into the world of ecommerce video marketing with Stela Braje, VP of Sales at VideoWise, in this episode of Customers Who Click. Discover how video content revolutionizes consumer engagement and boosts conversion rates, offering a near-in-store experience online. Learn from Stella's expertise in implementing effective video strategies, hear suc…

1
How Live Video Shopping is Changing the Ecommerce Game 32:22

6M ago32:22

32:22

Dive into the future of ecommerce with Serge Milbank, CEO of Conferwith, as he discusses the power and potential of live video shopping to revolutionize online retail. Discover how personalized customer service and understanding consumer needs can significantly boost conversion rates and foster brand loyalty. This episode of Customers Who Click is …

1
The Hidden Costs of Poor User Experience in Ecommerce 26:18

6M ago26:18

26:18

Explore the critical world of CRO with Khalid Saleh, CEO of FigPii, on Customers Who Click. Dive into Khalid's journey from software architecture to conversion optimization, highlighting pivotal moments with major brands that underscored the importance of CRO. Discover the pitfalls of prioritizing design over functionality, the transformative power…

1
The Role of Authenticity & Storytelling in ecommerce 31:38

6M ago31:38

31:38

Join us as Nigel Thomas shares his transformative journey from an accountant to an e-commerce guru, emphasizing creativity, storytelling, and community. Learn how overcoming personal challenges and adopting innovative marketing strategies can lead to unprecedented success in the e-commerce space.By Will Laurenson

1
Maximise Email's Potential by Focusing on the Click 28:05

6M ago28:05

28:05

Dive into the fascinating world of email and SMS marketing with Jimmy Kim, the visionary behind Sendlane. Discover how Jimmy transitioned from automotive sales to a digital entrepreneur, revolutionizing e-commerce communication. Learn the secrets behind leveraging customer clicks for targeted marketing campaigns and hear Jimmy's expert strategies f…

1
How you turn clicks into customers | Conversion rate optimisation (CRO) with Will Laurenson 46:28

8M ago46:28

46:28

The GROWTH GAME on YouTube: https://www.youtube.com/channel/UCwGT4tQ1dhpHiujT3NCryyQ?sub_confirmation=1 Are you looking for ways to boost conversions for your eCommerce site? Join us as we chat with Will Laurenson, the CEO and lead consultant behind Customers Who Click, to go on a deep dive of Conversion Rate Optimisation (CRO). Amongst other high-…

1
Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 37:56

8M ago37:56

37:56

In this episode, Josh Hester, co-founder of Firsthand Supply, shares his insights on owning the manufacturing side of a B2C business and running a B2B operation alongside it. He discusses the importance of creating products that work well and fit into people's lifestyles, and highlights the advantages of owning the manufacturing setup. The conversa…

1
How to know What Works & What Doesn't Work for your Shopify Store 37:11

9M ago37:11

37:11

In this episode of the podcast we're joined by Trina Moitra, Head of Growth at Convert, an A/B testing & experimentation platform. We explored how brands can identify what works and what doesn't work for their brand, and how to pinpoint those unique selling points that really resonate with your audience.…

1
Demystifying Conversion Rate Optimization 39:11

9M ago39:11

39:11

In this episode, Jonny Longden, the Director of Digital Experience at Journey Further discusses the misunderstood concept of Conversion Rate Optimization (CRO). He emphasizes the importance of evidence-based decision-making and differentiation in CRO. The conversation also explores common mistakes and the need for a holistic approach. They address …

1
The Art of Understanding Customer Behavior: Leveraging Behavioral Analytics for CRO 49:50

9M ago49:50

49:50

In this episode of the Customers Who Click podcast, we welcome Sean McCarthy from Lucky Orange to discuss the world of behavioural analytics in conversion rate optimization (CRO). Sean emphasizes the importance of understanding customer motivations and anxieties through surveys and feedback loops. We delved into the role of behavioural analytics in…

1
Unleashing the Power of Review Mining for Conversion Optimization 40:45

9M ago40:45

40:45

In this episiode, Will Laurenson discusses the benefits of review mining with guest Lorenzo Carreri. They discuss how review mining can improve conversion rates and customer lifetime value by scraping and categorizing reviews. They also touch on the use of AI and data privacy challenges. The conversation concludes with a discussion on using review …

1
The Power of Data-Driven Design 37:43

10M ago37:43

37:43

Join Will and his guest Arsh Sanwarwala, the founder of ThrillX, as they discuss the secrets to creating a successful website design and improving conversion rates. Discover the power of data-driven decisions, the significance of aesthetics and trust, and the importance of tailoring design choices. Learn how to remove friction and optimize user exp…

1
Maximizing ROI with Conversion Rate Optimization 39:51

10M ago39:51

39:51

Join Ben Labay, CEO of Speero, as he discusses the power of conversion rate optimization (CRO) and how it can drive revenue for your business. Discover the secrets to motivating customers, showcasing ROI, and designing effective tests. Gain insights from a CRO expert and learn how to balance revenue goals with a customer-centric approach.…

1
Leveraging Customer Feedback for Improved Conversion Rates 49:46

10M ago49:46

49:46

In this episode, we welcome Tracy Laranjo, an expert in harnessing the voice of the customer. We discuss the importance of customer feedback, customer service, and how it can improve business strategies. Tracy shares her expertise in conversion optimization and experimentation, emphasizing the value of customer reviews, support tickets, and surveys…

1
Optimizing Conversion Rates: The Role of Research and Problem-Solution Alignment 43:04

10M ago43:04

43:04

Join AJ Davis, a conversion rate optimization specialist, as she discusses the crucial role of research in business and its connection to goals, problems, and solutions. Learn about the importance of qualitative and quantitative skills in CRO and explore different research methods and approaches. Discover the value of customer surveys, usability st…

1
Unlocking Success: The Role of Processes in CRO 52:12

10M ago52:12

52:12

In this episode, Simon Girardin discusses the importance of processes in conversion rate optimization (CRO). He emphasizes the value of strategic testing and a well-structured process to achieve the best results. The conversation covers improving customer conversion rates, building a delightful customer experience, and streamlining the CRO process …

1
The Learning Opportunity in Every Test: Continuous Improvement in E-commerce 34:21

11M ago34:21

34:21

In this episode, Ruben de Boer discusses the importance of proper research and understanding the customer in improving conversion rates and customer lifetime value in e-commerce. He shares insights on various research methods and tools used at Online Dialogue, as well as the significance of documenting and sharing research findings. Ruben also emph…

1
Unleashing the Potential of CRO: Insights for E-commerce Success 47:09

11M ago47:09

47:09

Discover the secrets to improving your e-commerce conversion rates in this engaging podcast episode. Join Will Laurenson and CRO expert Matt Scaysbrook as he shares valuable insights and practical tips on how to optimize your website, increase customer lifetime value, and boost your bottom line. Don't miss out on this opportunity to learn from the …

1
Growing an Ecommerce Brand through Restrictions & Challenges 40:44

11M ago40:44

40:44

Discover the challenges and rewards of selling CBD products in this insightful podcast. Learn how Batch has overcome advertising restrictions through creative marketing strategies, while prioritizing transparency and community-building. Gain valuable insights into the CBD market and find out how collaboration can lead to success. Don't miss this op…

1
Maximising Sales through the Power of eCommerce Collaboration 36:47

11M ago36:47

36:47

In this episode, David Perry discusses the innovative transformation of drop shipping in e-commerce, highlighting the benefits of collaboration and the potential for influencers to build their own brands. He shares success stories of brands using Carro and emphasizes the opportunities for growth in the e-commerce space. The conversation also touche…

1
From 6 to 9 Figures: The Strategies & Pitfalls of scaling an eCommerce brand 45:51

12M ago45:51

45:51

Discover the strategies, pitfalls, and nuances of scaling e-commerce brands from six to nine figures in this insightful podcast episode. Industry experts Blake Pinsker and Torii Rowe share their experiences and advice on digital marketing, data-driven decision-making, and key metrics for growth. From understanding product-market fit to expanding th…

1
Unlocking Customer Lifetime Value with Olly Richards 43:22

12M ago43:22

43:22

In this episode, Olly Richards shares his unique approach to marketing and sales in the language learning industry. He discusses the importance of branding, offering valuable products, and nurturing long-term relationships with customers through content marketing. Discover how to create a strong brand and engage customers through storytelling. Don'…

1
Maximizing Conversions and Average Order Value through Funnel Optimization 48:39

1y ago48:39

48:39

Want to learn how funnels can boost conversion rates for direct-to-consumer brands? Join the conversation as we welcome Ethan Denney, CEO of Convert Flow. We discuss the power of personalized recommendations, quizzes, and incentives to increase average order values. Discover how funnels can make standard websites redundant for acquisition purposes …

1
From TikTok Frustration to Fashion Success 34:55

1y ago34:55

34:55

Kristian HansenBy Will Laurenson

1
Common Mistakes Brands Make with Shopify Websites 47:27

1y ago47:27

47:27

In this episode, Will Laurenson welcomes Shopify expert Kurt Elster to discuss the importance of themes in e-commerce websites. They cover common mistakes brands make with their Shopify websites and recommend useful apps for improving customer experience. The conversation includes tips on creating a well-designed main menu, the significance of cont…

1
Mastering Programmatic Media Buying: Tips for Precision Audience Targeting 39:56

1y ago39:56

39:56

In this Episode, Mary Ann Pruitt, CEO at Mosaic Media, discusses the power of programmatic media buying and audience targeting. Learn how brands can reach specific audiences with precision and the importance of individual persona targeting. Discover the value of testing different markets and demographics to find the perfect customer for your brand.…

1
How to Dominate Youtube as an eCommerce Brand 31:57

1y ago31:57

31:57

In this episode, Will Laurenson & Christian Hoppe discuss the importance of YouTube ads for e-commerce brands and how it can be a valuable channel for growth opportunities. They delve into the specifics of YouTube ads, including ideal length and addressing objections within the video. They also discuss the role of YouTube ads in the marketing mix a…

1
Churn Prevention and Customer Lifetime Value: The Handwritten Note Strategy 44:45

1y ago44:45

44:45

Discover the power of handwritten notes in creating magical moments for customers in this episde. Learn how Ignite Post helps brands build deeper relationships with customers through personalized handwritten notes. Explore the effectiveness of handwritten notes as a retention mechanism and the impact on engagement metrics. Hear success stories and …

1
What are Serious Games? How to level up training and education with gamification 36:29

1y ago36:29

36:29

The GROWTH GAME on YouTube: https://www.youtube.com/channel/UCwGT4tQ1dhpHiujT3NCryyQ?sub_confirmation=1 Join Damien and Chris as they explore the world of serious games: from origins, definitions, and benefits, to their use in healthcare, education, training, and recruitment. Serious games trigger emotions and drive engagement, making them effectiv…

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Will Laurenson Podcasts

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