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The Learning Opportunity in Every Test: Continuous Improvement in E-commerce

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Manage episode 378613053 series 2652590
Content provided by Will Laurenson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Will Laurenson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Ruben de Boer discusses the importance of proper research and understanding the customer in improving conversion rates and customer lifetime value in e-commerce. He shares insights on various research methods and tools used at Online Dialogue, as well as the significance of documenting and sharing research findings. Ruben also emphasizes the importance of learning from each test and prioritizing future experiments based on evidence. Additionally, he discusses the application of habit formation principles in creating successful experimentation within a team.
  continue reading

218 episodes

Artwork
iconShare
 
Manage episode 378613053 series 2652590
Content provided by Will Laurenson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Will Laurenson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Ruben de Boer discusses the importance of proper research and understanding the customer in improving conversion rates and customer lifetime value in e-commerce. He shares insights on various research methods and tools used at Online Dialogue, as well as the significance of documenting and sharing research findings. Ruben also emphasizes the importance of learning from each test and prioritizing future experiments based on evidence. Additionally, he discusses the application of habit formation principles in creating successful experimentation within a team.
  continue reading

218 episodes

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