Choose Your Abilities, Not Your Excuses

Cut Through the Noise with Dave Turano

What is ability? We all have distinct abilities, challenges, and gifts. And focusing on what you can do is far more important than focusing on what you can’t do. John Cronin was in his last year in high school, and he needed to figure out what to do next. He thought about what he loved and what he was good at. He landed on socks. Crazy socks. With the help of his dad, Mark, John started to design and sell socks online. They started posting about their business on social media, and before they knew it, orders were soaring. So they started their own company: John’s Crazy Socks, now the world’s largest sock company. But it’s not really about the socks. In this episode, John and Mark teach us about finding our gifts and making the most of our abilities. John and Mark envision a world where people use their varying abilities to achieve – and where it’s no longer remarkable to see people with disabilities achieving great things. As a father-son team, John and Mark have taught one another how to stay inspired, and how to find the unique abilities and gifts in other people. Today, they continue to expand, to hire people of all abilities, and to help others of varying ability set up their own businesses. Mark put it this way: “Hiring people of different abilities is not altruism – it’s good business.” Find them at and on social: TikTok: @johnscrazysocks Instagram: @johnscrazysocks Facebook: