The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Dom Nicastro. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dom Nicastro or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Exploring the Customer Unhappiness Factor
Manage episode 347103016 series 2883074
Content provided by Dom Nicastro. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dom Nicastro or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Avoiding unhappy customers is what everyone wants to do, right? But listening to our most vociferous critics is not always easy because they're not going to pussyfoot around with you. According to this episode’s guest, it’s our angry, enraged customers who are our Golden Tickets to success.
Shaking down happy customers about why they like you won’t help you understand areas you need to improve, says Tomas Haffenden, head of service design at Torrens University. You want to cozy up to the grumps, the crazy mad and the fire-breathing fit-throwers instead — cause boy-howdy — will they ever tell you what the !!*@%&*! is wrong.
64 episodes
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Manage episode 347103016 series 2883074
Content provided by Dom Nicastro. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dom Nicastro or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Avoiding unhappy customers is what everyone wants to do, right? But listening to our most vociferous critics is not always easy because they're not going to pussyfoot around with you. According to this episode’s guest, it’s our angry, enraged customers who are our Golden Tickets to success.
Shaking down happy customers about why they like you won’t help you understand areas you need to improve, says Tomas Haffenden, head of service design at Torrens University. You want to cozy up to the grumps, the crazy mad and the fire-breathing fit-throwers instead — cause boy-howdy — will they ever tell you what the !!*@%&*! is wrong.
64 episodes
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Similar to CX Decoded By CMSWire
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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