CX Decoded is our semi-monthly podcast designed to deliver insight from leaders in the customer experience and marketing industries. Each episode is designed to help you better understand the customer experience and the value it can add to your customers’ lives.
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Clutch Burners is the stick shift drag racing podcast. Your hosts Bill Armstrong and Rich Guido are veteran drag-n-drive stick shift racers. Together they make up a wealth of stick shift street car knowledge. They've competed in Drag Week, Rocky Mountain Race Week, Sick Week, Midwest Drags, Miles of Mayhem, Street Car Takeover, and many more. Join Bill, Rich, and guests on an adventure that is equal parts entertainment and educational. Who knows, we might even help make your car faster!
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Clutch Burners Podcast Episode 29 - Adam Dorey
2:14:26
2:14:26
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Meet Adam Dorey, a stick shift fanatic and long-time friend! Adam's been thrilling fans with his dynamic racing commentary for years, and now he's doing it full-time. His passion for manual transmissions and in-depth knowledge of the sport bring every race to life. Buckle up and join us as Adam shifts gears and delivers the excitement of the racetr…
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Clutch Burners Podcast Episode 30 - Nate Curran and Joel Magill
1:50:08
1:50:08
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Bill Armstrong, Nate Curran, and Joel Magill finished first, second, and third in this year’s Rocky Mountain Race Week 1.0 stick shift class. Nate recently swapped his car over from an automatic and finished it just in time for the event and ended up having the quickest pass in the class. Joel makes his return quicker than ever in his killer stick …
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The New Digital Frontiers of Customer Service Excellence
20:37
20:37
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This episode is brought to you by Wix Studio. In this edition of CX Decoded, we discuss how large language models are enabling more natural and efficient customer interactions, reshaping the way contact centers operate. Learn about the importance of meeting rising customer expectations, the shift from cost-cutting to prioritizing customer service e…
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Building a Culture of Accessibility: Shelby Mitchell, Discover
19:33
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This episode is brought to you by Wix Studio. In this in-depth conversation, Shelby Mitchell of Discover shares how her personal experiences have influenced her career, driving notable improvements in accessibility at Discover. Her story highlights the powerful blend of personal commitment and corporate duty in fostering inclusive digital spaces.…
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Intersection of CX and Service Design: Karan Thaker, Northwestern Mutual
37:34
37:34
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This episode is brought to you by Wix Studio. This episode of CX Decoded, brought to you by CMSWire, features Karan Thaker, a specialist in customer experience and design strategy from Northwestern Mutual. Karan shares his extensive background in enhancing digital and physical customer experiences across various industries, focusing on creating sea…
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Clutch Burners Podcast Episode 28 - Bob Gruber and Nick Larson
2:18:10
2:18:10
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Bob Gruber is coming off of his third place finish in the Sick Week Stick Shift 2024 class. His ProCharged small block ford belt-munching machine went 8.805 @ 161 in Orlando and finished the week with a 9.0 average. Also joining us is Nick Larson, owner of Streetcar Shenanigans Performance in Illinois. Join us as they discuss which Home Depot parts…
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This episode is brought to you by Wix Studio. We explore the delicate balance between enhancing customer experiences and empowering employees at LinkedIn. Hear from Sam Stern, senior manager of customer experience, about the innovative ways LinkedIn prioritizes trust, extracts valuable insights from vast amounts of data and ensures both customers a…
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Path to Customer Centricity: Sri Narasimhan, CVS
31:35
31:35
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This episode is brought to you by Wix Studio. Sri Narasimhan, vice president of Enterprise Consumer Experience at CVS, discusses the importance of establishing a customer-centric culture. Narasimhan emphasizes the need for a multifaceted approach that includes igniting a culture focused on customer feedback, empowering frontline employees and strat…
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Clutch Burners Podcast Episode 27 - Myles Kerr with the Gringotegra
1:40:10
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Myles Kerr of English Racing has an impressive AWD B-Series Integra. Some people call it the Gringotegra. 1320video calls it "The Integra that Could". No matter what you call it, it's a monster that makes nearly 450 horsepower PER CYLINDER and was capable of winning the stick shift class at TX2K23. Join us as we chat with Myles about the Gringotegr…
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Digital CX Evolution: Jessica Austin Barker, TIAA
32:26
32:26
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In the latest episode of CX Decoded, Jessica Austin Barker, the chief digital and client experience officer at TIAA, unveils the intricate tapestry of TIAA's journey in transforming digital and client experiences in the financial sector. This episode delves deep into the nuanced approach TIAA has adopted, moving beyond mere technological advancemen…
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Clutch Burners Podcast Episode 26 - PRI 2023, Billy Button, Winter Upgrades, and More
1:25:11
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Join us as we summarize our PRI 2023 adventures, talk about Bill's new Billy Button, chat about our winter upgrades, and plan our 2024 events!Your hosts Bill Armstrong and Rich Guido are veteran drag-n-drive stick shift racers. Together they make up a wealth of stick shift street car knowledge. They've competed Drag Week, Rocky Mountain Race Week, …
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Clutch Burners Podcast Episode 25 - Benjamin Strader of EFI University (Part 2)
2:32:14
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Ben Strader of EFI University joins us again to talk about making horsepower and winning races. We also discuss his team's success in the new NHRA class, Factory X.Your hosts Bill Armstrong and Rich Guido are veteran drag-n-drive stick shift racers. Together they make up a wealth of stick shift street car knowledge. They've competed Drag Week, Rock…
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CX-EX Mastery on the Greens: Gautam Patankar, Bobby Jones Links
35:23
35:23
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This episode is brought to you by Wix Studio. The delicate interplay of customer experience (CX) and employee experience (EX) forms the backbone of today's hospitality management, where understanding and valuing the contribution of each employee translates directly into enhanced customer satisfaction. Embodying this principle is Gautam Patankar, ch…
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Clutch Burners Podcast Episode 24 - Chris Moore & Stephen Plemmons
2:08:14
2:08:14
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Chris Moore & Stephen Plemmons of Moore HP are part-time comedians and silver car enthusiasts. They also occasionally go pretty dang fast. Join us as we chat with Chris & Stephen about horsepower and shifting gears while laughing to tears.Your hosts Bill Armstrong and Rich Guido are veteran drag-n-drive stick shift racers. Together they make up a w…
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Strategic Alignment for CX and EX: April Ho-Nishimura, onsemi
28:12
28:12
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This episode is brought to you by Wix Studio. The convergence of customer experience (CX) and employee experience (EX) is more than a trend; it's a strategic imperative. Organizations are recognizing the symbiotic relationship between how they treat their customers and their employees, understanding that a holistic approach can drive significant im…
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Clutch Burners Podcast Episode 23 - Brent Stephens and Chris Hein
1:27:21
1:27:21
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Chris Hein, Richard Guido, and Brent Stephens took first, second, and third in the Rocky Mountain Race Week 2.0 Stick Shift Class. They all made the trek from Canada to take the podium and carve their names in the history books of drag-n-drive. Join us as we chat with Chris and Brent about cars and carnage.Your hosts Bill Armstrong and Rich Guido a…
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AI-Empowered CX With Shri Nandan, Comcast
27:47
27:47
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This episode is brought to you by Wix Studio. Shri Nandan, VP of AI Experiences at Comcast, tells us how the implementation of AI, particularly chatbots, in contact centers has not only streamlined operational efficiencies but also enriched the quality of customer interactions. Shri shares her firsthand experiences in driving AI projects, emphasizi…
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Experience Design With Jason Ferrell, Capital One
33:26
33:26
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This episode is brought to you by Wix Studio. Jason Ferrell, Capital One’s managing vice president of experience design, is a designer at heart. Designing experiences in the current day comes with challenges related to customer experience, employee experience and constantly connecting experiences to top-level business objectives. Ferrell believes i…
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Clutch Burners Podcast Episode 22 - Clay Millican
2:27:36
2:27:36
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Today's guest burns more clutches than just about anybody. He's won SIX championships at the highest level of drag racing. Plus he likes banging gears in his free time. Join us as we chat with our new friend Clay Millican about top fuel, drag-n-drive, family, and rototilling.Your hosts Bill Armstrong and Rich Guido are veteran drag-n-drive stick sh…
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Clutch Burners Podcast Episode 21 - Summer 2023 Adventures
1:28:10
1:28:10
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We're back! Summer 2023 has been PACKED full of adventures including Rocky Mountain Race Week, NHRA Mile High Nationals, Miles of Mayhem, and Bonneville. Join us as we chat about the things we learned along the way. Your hosts Bill Armstrong and Rich Guido are veteran drag-n-drive stick shift racers. Together they make up a wealth of stick shift st…
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Clutch Burners Podcast Episode 20 - Rich and Bill's Quest for 8's
1:56:18
1:56:18
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Rich Guido and Bill Armstrong have proven that their cars are reliable 8-second stick shift street cars. But what did it take for them to breach the 8-second threshold? Join us as we chat about the things they learned and broke along the way!Get your Stick Shift Nation and Clutch Burners merch here: https://stickracing.com/shop/…
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Customer experience teams at Intuit, owners of TurboTax, get inspired each day to iterate, test and create customer experiences for their thousands of customers. The key ingredients? Agility, adaptability and continuous learning. Principal CX leader Marietta Silva Allison takes us behind the curtain for all of it in this episode.…
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In the dynamic field of customer experience (CX), professionals need to develop and hone particular skills to navigate its challenges successfully. Cary Cusumano, an expert in CX management, has mastered this domain. Emphasizing the importance of traits like curiosity and persistence, Cusumano understands the need for continual growth and innovatio…
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Clutch Burners Podcast Episode 19 - Joel Steele of Stick Shift the World
2:00:34
2:00:34
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Joel Steele was the first domestic h-pattern in the 6's, and once held the h-pattern record at 6.81! He has now sold that car and is building a new one with new goals. Join us as we chat with Joel about racing, family, and health.Your hosts Bill Armstrong and Rich Guido are veteran drag-n-drive stick shift racers. Together they make up a wealth of …
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In this episode of CX Decoded, Brianna Langley Henderson, a seasoned CX practitioner, delves deep into the implications of introducing generative AI into business organizations. She acknowledges the transformative potential of AI and its capacity to fundamentally alter the landscape of various industries. At the same time, she highlights the resist…
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Creating Customer Loyalty Through Brand Consistency and Innovation
28:01
28:01
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In this special edition of CX Decoded, recorded live at the JW Marriott in Austin, Texas this week during the CMSWire CONNECT Conference, CX Decoded hosted Karna Crawford, a distinguished marketing and digital strategy leader with a proven track record of innovation and tangible results. Throughout this episode, Karna, former head of US marketing a…
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Clutch Burners Podcast Episode 18 - Randy Soper of Coyote Stock
1:50:30
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Randy Soper is a gear-banger that races in the NMRA Coyote Stock class. This class is notorious for its 2nd and 3rd shifts IN THE AIR! The performance these Coyote Stock racers can extract from a crate motor directly from Ford is unreal. Join us as we try to pry the secrets from Randy and learn as much as we can about this awesome class.Your hosts …
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The Essential Elements That Build Unshakable Customer Loyalty
24:29
24:29
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Michelle Morris, customer experience leader for Verizon Connect, shares insights on customer satisfaction, loyalty, the necessity of cross-department collaboration and best ways to achieve data-driven success.
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Clutch Burners Podcast Episode 17 - Mike Finnegan of Finnegan's Garage, MotorTrend, Roadkill, & more
2:10:14
2:10:14
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Today's Clutch Burner's guest is a man that needs no introduction - but we try anyway! Mike Finnegan has worked with some of the most prestigious motorsports publications on the planet. Mike saw massive success as a host of Roadkill; one of the most-watched series in YouTube history. Most importantly, Mike is a stick shift fanatic! Join us as we di…
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'The State of the CMO' Report: Key Findings
24:31
24:31
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In this podcast episode, Sarah Kimmel, the vice president of research at Simpler Media Group, casts a discerning eye on "The State of the CMO" survey, offering a rare glimpse into the shifting landscape of chief marketing officers (CMOs) and the competencies they must cultivate. The study's revelations place creative thinking at the top of vital sk…
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Clutch Burners Podcast Episode 16 - Andrew Starr of Starr Performance and Consulting
1:58:36
1:58:36
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Andrew Starr is an expert engine tuner with a storied career including Hilborn Fuel Injection. He left Hilborn to start his own tuning and performance consulting business where he helps get a wide range of performance vehicles down the road and track. The best part is, he's a lifelong stick shift racer with Drag Week experience! Join us as we selfi…
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Customer Experience Metrics That Matter to This CX Leader
32:19
32:19
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Melissa Henley, an experienced CX leader at Luxion, the company behind KeyShot 3D software, explores the vital aspects of both customer and employee experiences. In this latest podcast with CMSWire's CX Decoded, Melissa, a CMSWire Contributor, identifies two core metrics that CX leaders should prioritize: churn and net revenue retention (NRR). Meli…
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Clutch Burners Podcast Episode 15 - Miss Midnight Maverick and Tony of AV Boys
2:28:39
2:28:39
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Tony Politano of AV Boys and his Gray Mare are famous for what might be the coolest stick shift pass of all time. Tess Wood aka. Miss Midnight Maverick is also no stranger behind the wheel of a race car. Recently she built a stick shift Maverick that she and Tony are planning on taking to Rocky Mountain Race Week 2.0. Join us as we chat with Tony a…
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Real-Life Customer Experience Fails — and Lessons Learned
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While positive employee experiences can enhance customer experiences, negative employee experiences can have the opposite effect. A famous SNL sketch parodies the frustrating experience of trying to cancel cable service, with a customer being repeatedly put on hold, transferred to different departments and subjected to aggressive sales tactics from…
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A Deep Dive into the Power of DXPs and the Road Ahead
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In recent years, organizations have increasingly turned to digital experience platforms (DXPs) to improve their online presence and engagement with customers. In this episode of CX Decoded, we sat down with Sitecore’s Dave O’Flanagan, Optimizely’s Deane Barker and Contentstack’s Nick Barron to discuss DXPs and a shift to composable platforms and re…
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Clutch Burners Podcast Episode 14 - Richard Guido
1:47:39
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In this special episode of Clutch Burners, our usual co-host Richard Guido gets put in the hot seat as a guest. Rich is an incredible role-model and has a wealth of drag-n-drive and racing knowledge. He was even called the "King of Drag-n-Drive" by Hot Rod Magazine's David Freiburger. Join us as we chat with Rich about our favorite subject - stick …
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Clutch Burners Podcast Episode 13 - Nick Cole-Mann of Cole-Mann Customs
1:42:03
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Nick Cole-Mann will forever be the first h-pattern LS in the 6's with a blistering 6.95 @ 195! We were lucky enough to chat with Nick and discuss h-pattern stick shift drag racing at the highest level. We learned that he can do it all; fabrication, suspension, engines, tuning...you name it! He's extremely passionate about racing and isn't shy about…
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Diana Brown on Customer Experience Meets Employee Experience
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In a story that echoes the classic American dream, media mogul Oprah Winfrey started out working at a grocery store where she was forbidden to talk to customers, a move that left her feeling unfulfilled. However, she soon found a job at a radio station where her talents for communication and engagement were allowed to flourish, leading her down the…
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Johann Heinrich Pestalozzi, a Swiss educational reformer, is widely regarded as the father of modern education. Despite his relative obscurity today, Pestalozzi made major contributions to the field of education in the 19th century, pioneering new methods that were a stark departure from traditional European schools of the time. Pestalozzi emphasiz…
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Clutch Burners Podcast Episode 12 - The Stark Family
1:32:04
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Tom Stark is living the dream! Not only is he a world-class car builder, but he's also an incredible family builder! His children, Mac and Blayne are BOTH stick shift racers that participate in drag-n-drive events. Also making a cameo is Tom's wife Aleda, the glue that makes it all possible. Your hosts Bill Armstrong and Rich Guido are veteran drag…
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Clutch Burners Podcast Episode 11 - Cale Aronson of Black Magic Clutches
2:09:33
2:09:33
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Cale Aronson of Black Magic Clutches has been around stick shift drag racing his entire life. He's forgotten more about clutch design than most racers will ever know. Lucky for us, Cale has no problem giving away the tips, tricks, and secrets behind clutch design and tuning. Join us as we discuss a little bit of stick shift magic. We think you're g…
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In this CX Decoded podcast, Jim Tincher, founder, CEO and journey mapper-in-chief at Heart of the Customer and author of the book "Do B2B Better," discusses the importance of talking to customers after a transaction has taken place. He uses his experience as a product manager for health savings accounts to illustrate how a disconnect between the co…
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Digital Innovation Through the Lens of Beauty
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Leonardo Da Vinci revolutionized the way people were painted during the Renaissance, and his "Mona Lisa" is the most famous painting in the world and is a cultural icon for beauty, in part due to what is usually described as her alluring and mysterious smile. What has made the "Mona Lisa" so popular for more than 500 years? It can be boiled down to…
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Clutch Burners Podcast Episode 10 - Lonnie Grim of NHRA
1:39:30
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Lonnie Grim has a resume longer than a CVS receipt. He's worked for some of the biggest organizations in motorsports. We were lucky enough to chat with Lonnie about his latest passion and new NHRA class: Factory X. Factory X will feature stock dimension bodies, power adders, and clutch pedals! Your hosts Bill Armstrong and Rich Guido are veteran dr…
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Clutch Burners Episode 9 - John Puckett and Frank Romano
2:24:57
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John Puckett and Frank Romano are both stick shift drag-n-drive legends. They both have won the Drag Week Stick Shift Shootout and continue to spread the gospel of stick shift street cars. They're excellent conversationalists and we were lucky to sit down with them for a couple hours to talk about racing, stick shifting, and life. Your hosts Bill A…
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Inside the CMSWire State of Digital Customer Experience Report
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Thinking about getting the latest CX and marketing tools for your customer service agents or possibly investing in some artificial intelligence? Are you wondering whether the pandemic ended up hurting or helping digital customer experience? And just how is the recession impacting what CX decision-makers are focusing on? Or perhaps you're wondering …
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Clutch Burners Podcast Episode 8 - Brent Leivestad and Jamie Lankford of PFI Speed
1:35:08
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Brent Leivestad and Jamie Lankford of PFI speed are a huge asset to the racing community. They are car builders, drivers, content creators, innovators, and genuinely great people to talk to. Join us as we discuss David vs. Goliath, stick shift racing, and the EPA. Your hosts Bill Armstrong and Rich Guido are veteran drag-n-drive stick shift racers.…
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Customer Experience and a Looming Recession
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26:06
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A recession can be like preparing to go backpacking. You have to decide what you need, what’s unnecessary and what might potentially weigh you down. CX leaders have to make similar decisions to successfully trek the current economic landscape. They too have to pick and choose needs, cull waste and protect the integrity of their teams — all while se…
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Clutch Burners Podcast Episode 7 - Chad Fegley of The Shop, Inc
1:22:12
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Our guest today is Chad Fegley of The Shop, Inc. Chad runs a successful business and has had the pleasure of building and working on some very prestigious race cars. Not only that, but he's the first stick shift car to EVER run a 7-second pass on a drag-n-drive event. Join us as we talk with Chad to try to see how we can catch him! Your hosts Bill …
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Clutch Burners Podcast Episode 6 - Alex Taylor of Hot Rod Garage
1:28:08
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Our guest Alex Taylor is an accomplished race car builder, tuner, and driver. She's competed in more races than most people will in a lifetime, and she's only in her twenties! Join us as Alex talks through one of her newest accomplishments: building, racing, and WINNING in a STICK SHIFT car, and the unique challenges that accompany it. Your hosts B…
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