Universal Colours: Building a Brand With Universal Appeal

Cycling Fashion Week

Will Hurd and Inge Snook-van der Hoek from Universal Colours join us for an in-depth chat about their growing, evolving brand and the values it was founded upon. Plus, don't miss the long-awaited return of We Rate Your Bike For Free™.
6:12 - Assos x Alfa Romeo F1 Team Partnership
11:33 - La Passione MTB Collection
17:59 - Will and Inge from Universal Colours intro
19:48 - Starting a brand founded in beliefs
22:10 - How Inge and Will got into cycling
24:40 - Why the Dutch have two terms for cycling
27:30 - Launching a brand in the middle of a pandemic
29:42 - Competing brands or friends?
32:42 - Getting DMs from Brandt Sorenson
34:09 - Alex threatens legal action against any podcast competitors
34:41 - Design ethos and where they find inspiration
38:09 - Making sustainable kit that performs and lasts
41:25 - Pricepoint perception
43:26 - Designing kit that appeals to women and men
45:52 - Tom Poo-moulin
47:35 - How they view brand ambassadors and social media
50:50 - Using customer feedback to evolve
52:10 - Rapid Fire
57:03 - Into The Canal
1:05:50 - We Rate Your Bike For Free™: Scott’s Orbea

Cycling Fashion Week is presented by Le Club.
Follow us on Instagram: instagram.com/cyclingfashionweek
Contact us: [e-mail]
Hit subscribe, leave a comment and a review, it helps us share the best in cycling fashion with the world.