A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Jon Weigell, Juliet Bennett Rylah, Mark Dent, Ben Berkley, Sara Friedman, Matthew Brown, and Rob Litterst from The Hustle.
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The Head Start: Embracing the Journey
1 Sweat and Resilience: Balancing Chronic Migraine with Fitness Goals 35:02
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LikedThe healing power of fitness goes far beyond physical benefits—for today’s guest, it’s a form of self-expression and a celebration of what the body can do. In this episode, host Nora McInerny sits down with fitness personality Ivylis Rivera, who shares her deeply personal journey of navigating life with Chronic Migraine while holding onto her passion for movement. Ivylis opens up about the struggle of staying active while facing the fear of triggering a headache or migraine attack and the resilience it takes to keep pushing forward—a resilience that carried her through the challenging journey of finding a Chronic Migraine treatment plan that worked for her. Join Nora and Ivylis as they explore the concept of “soft living,” a philosophy Ivylis embraces—staying active, listening to your body, and building trust in oneself. Click here for Product Information, including Boxed Warning and Medication Guide, or visit https://abbv.ie/prescribing_info See omnystudio.com/listener for privacy information.…
Hari Menon has to save Bigbasket from itself
Manage episode 473523627 series 3423246
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In January this year, nearly every single employee of the OG E-grocer Big Basket received an email from their CEO, Hari Menon. It was supposed to be a rallying cry. The Tata-owned e-grocery giant had finally—after much hemming and hawing—embraced quick commerce.
For a long time, Bigbasket didn’t care much for quick commerce. Menon himself dismissed it in April 2023 as unnecessary and “thrust upon” consumers.
But now the Tata board has had enough. Quick commerce isn’t just a fad anymore, it is the industry. Which is why, the pressure is on for Big Basket to make up for lost time and get back on the right track. And that’s going to take a whole lot more than just an email.
Tune in.
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
491 episodes
ShareManage episode 473523627 series 3423246
Content provided by The Ken. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ken or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In January this year, nearly every single employee of the OG E-grocer Big Basket received an email from their CEO, Hari Menon. It was supposed to be a rallying cry. The Tata-owned e-grocery giant had finally—after much hemming and hawing—embraced quick commerce.
For a long time, Bigbasket didn’t care much for quick commerce. Menon himself dismissed it in April 2023 as unnecessary and “thrust upon” consumers.
But now the Tata board has had enough. Quick commerce isn’t just a fad anymore, it is the industry. Which is why, the pressure is on for Big Basket to make up for lost time and get back on the right track. And that’s going to take a whole lot more than just an email.
Tune in.
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
491 episodes
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1 Prime gets ads — the OTT plot twist (feat ex-Netflix marketing head Swati Mohan) 39:25
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Play Later Play Later Lists Like LikedNearly a decade ago, Hotstar, Netflix, and Amazon Prime entered the scene and positioned themselves as the anti-TV. No fixed showtimes. No endless ad breaks. No re-runs you had to sit through just because nothing else was on. For the first time, we were in control. TV became personal. It became on-demand. And best of all—it was ad-free. It felt like there was no going back. But now something has shifted. Subscriber growth is stalling, and that’s making streaming platforms nervous. Really nervous. Their answer? Bring back ads. Amazon Prime Video is the latest to jump into India’s ad-supported streaming game, also called ad supported video on demand or AVOD. And Netflix? It’s reportedly toying with the idea of a free, ad-supported tier here—just like it’s doing in a few other markets. In other words, OTT is starting to look a lot more like the very thing it was supposed to replace Have we come full circle? Or is this just the natural evolution of an industry growing up? Daybreak hosts Snigdha and Rahel speak to Swati Mohan, the former head of marketing at Netflix India, to find out Tune in. P.S The Ken’s podcast team is hiring! Here’s what we’re looking for. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.Listen to the latest episode of Two by Two here…
1 Chief digital officers eat chief information officers for breakfast 11:48
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Play Later Play Later Lists Like LikedBack in 2016, the Internet and Mobile Association of India set up an all new club for what was then a very small cohort of digital leaders in corporate India. It was called the all-India Chief Digital Officer club. Back then, there were only about five-six CDOs that were members. The point of the initiative was to give legitimacy to this new, emerging role. But soon enough, the initiative fizzled out. Not because the role didn’t take off or anything. Actually, the opposite. The initiative became redundant because the role became even more popular than they had anticipated. So it started with 5-6 members, but within the next four years its membership rose to 50 and then doubled the next year. You see, digital transformation has become THE buzzword for corporate India. And in the process, the CDO has become part of the companies top leadership. But the question is — where does that leave the CIO? Tune in. *This episode was originally published on 18 December, 2024 P.S The Ken’s podcast team is hiring! Here’s what we’re looking for. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.Listen to the latest episode of Two by Two here…
1 AI has made its way into banks. But the gates aren’t wide open 14:39
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Play Later Play Later Lists Like LikedFor decades, the whole process of getting a loan approved was infamously painful and long winded. But now things have changed. Getting a loan is a whole lot faster than before. And that’s because of the disruptor to end all disruptors — artificial intelligence. A bunch of companies have entered the scene with specalised AI tools to speed up different aspects of the loan-approval process. In fact, Indian AI startups have managed to raise nearly 750 million USD in 2024 and the banking and financial sector was one of the top drivers of this growth. Now at first glance, it seems like a win-win for both the borrower and the bank. But there’s a catch. This surge has come with a lot of scrutiny from the RBI. Tune in. *This episode was first published on Jan 15, 2025 Tell us what you thought of this episode. You can text us your feedback on WhatsApp at +918971108379 Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
1 Why India’s ultra-rich are keeping it in the family — and out of VC funds 18:48
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Play Later Play Later Lists Like LikedFamily offices—the ultra-rich who used to hand over their money to VCs and wish them well—are now wondering why they ever bothered. Why did they pay someone to do what they could do themselves, on their terms? Their primary gripe? The funds are not returning money. Of course, the so-called middlemen in this scenario aren't too pleased. After all, they are losing a substantial amount of business in the process. But it all boils down to one thing – who’s running the money. Tune in. Daybreak is looking for a talented audio journalist with at least two years of experience. Check out the role here . Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
1 Third time unlucky — why Softbank pulled the plug on Oyo’s latest IPO attempt 7:59
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Play Later Play Later Lists Like LikedAt first glance, things seem to be really looking up for India’s very own budget-friendly hotel chain Oyo. It’s had some pretty big wins in the last few months. So why then is its eventual IPO still the subject of such widespread speculation? The Ken's Deputy Editor Seetharaman G put it quite well in the latest edition of his newsletter on the Indian stock market, ‘Long and Short’. He said – ‘few companies are as good as Oyo Hotels at not going public’. Its listing has been a few years in the making. It first filed in 2021. Then again in 2023. And then it was just about to give the share sale another shot when its largest shareholder, Softbank, threw a spanner in the works. Here's the thing — between the delayed IPO, top notch rivals, and demanding investors, things will only get harder for Oyo. Tune in. If you have any thoughts or questions about this episode, send them to us as texts or voice notes on Daybreak’s WhatsApp at +918971108379. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
1 How the Pahalgam attack sent banks scrambling to clean up digital payments 14:28
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Play Later Play Later Lists Like LikedJust two days after the Pahalgam terror attack, alarm bells went off inside India’s financial system. A stern message from an HDFC Bank executive summed up the mood: “They may come for us now.” The national security tragedy triggered a sudden and sweeping crackdown on India’s digital payments ecosystem. Behind closed doors in Delhi, top officials from the Finance Ministry, Home Affairs, and the Reserve Bank of India launched a coordinated push to track suspicious merchant activity online like gambling, betting, drug trafficking. The idea was to follow the money all the way to its possible links with terror funding. The fallout? Payment aggregators are scrambling, banks are under intense pressure, and merchant screening firms are suddenly flooded with work. Everyone’s rechecking everything. But who's the collateral damage? Tune in. If you have any thoughts or questions about this episode, send them to us as texts or voice notes on Daybreak’s WhatsApp at +918971108379. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
Zara and Tata’s retail arm, Trent, have been partners for 15 years. But that relationship might be coming to an end because Zara’s not pulling its weight anymore. Its share of Trent’s overall sales has dropped from 28% to just 10% in six years. Its rivals like H&M and Uniqlo have moved faster, reached more cities in a much shorter time span. Meanwhile, Trent’s been busy. It used what it learned from Zara and built something better. Zudio, its budget fashion brand, just hit $1 billion in sales in FY25. It’s fast, affordable, and everywhere. Now, Trent’s planning to upgrade Westside into a premium brand to go head-to-head with Zara and H&M. How Zara lost its edge and what did Trent get right? Tune in to find out. If you have any thoughts or questions about this episode, send them to us as texts or voice notes on Daybreak’s WhatsApp at +918971108379. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
1 Angel One is reinventing itself. But just sponsoring IPL and targeting HNIs won't cut it 11:00
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Play Later Play Later Lists Like LikedOne clear sign that Angel One—India’s third-largest discount broker—is serious about reversing its fortunes is that it bought itself a front-row seat at India’s most expensive distraction: the Indian Premier League. That’s ambitious. Especially for a company that just flunked its latest earnings test. Between fiscal year 2020 and 2024, Angel One proudly nuked its full-service past—no more phone calls, no more reports, no more advisers—and became a pure-play discount broker. Just an app, an order button, and some notifications. When the markets were roaring, that was enough. But now, not quite. Enter Plan B: be a super-app. Tune in. Daybreak is looking for a talented audio journalist with at least two years of experience. Check out the role here . Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
1 Using Swiggy, Zepto, or Cred? They have access to at least 150 apps on your phone 12:52
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Play Later Play Later Lists Like LikedIn March this year, a software developer that goes by Pea Bee online published a blog rather ominously titled ‘Everyone knows all the apps on your phone’. He found that several Indian app-based startups are flouting rules of Google Play—Android’s app store—to access people’s data. In particular, some apps use a workaround to scrutinise the names and usage patterns of other apps on people’s phones. In real time. Now, the fact that apps have a lot of your data may not be a surprise to you. We’ve been pretty cavalier about our data for some time now. Remember Digi Yatra? But the scary thing is that Indian companies are equally nonchalant about the user data they collect. The result? Data-security breaches have been on the rise. So what is a data conscious Indian customer to do? Tune in. If you have any thoughts or questions about this episode, send them to us as texts or voice notes on Daybreak’s WhatsApp at +918971108379. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
1 Physics Wallah’s Rs 15 lakh ‘BTech’ comes without a BTech degree 13:56
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Play Later Play Later Lists Like LikedPhysics Wallah’s brand new initiative, the PW Institute of Innovation, was pitched as an alternative to the tough IIT route that didn’t compromise on quality or career prospects. It even came with a scholarship, a residential campus in Bengaluru, and a shot at a good job after graduation. On paper, it looked like the perfect deal. However, students who signed up had to juggle a confusing mix of courses, keep up with a changing curriculum, and struggle through administrative chaos. Even basic things like internships, placement support, and faculty consistency didn’t materialise the way they were promised. For a company known for making quality education affordable, this was a far cry from its coaching roots. But Physics Wallah isn’t just running an institute anymore, it’s a company preparing for the stock market. If you have any thoughts or questions about this episode, send them to us as texts or voice notes on Daybreak’s WhatsApp at +918971108379. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
1 How a Bangalore biotech quietly built a blindness breakthrough in under $10 million 9:41
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Play Later Play Later Lists Like LikedEyestem, a 14-member biotech startup from Bengaluru is turning heads in global pharma circles. With just $10 million and a modest 1,200 sq ft office, it has developed a promising cell therapy for dry age-related macular degeneration (AMD)—a condition that leads to blindness and has no cure. Early trial results are not only encouraging, they’re outperforming billion-dollar competitors in the West. But this isn’t just about scientific innovation. It’s about doing more with less. Eyestem’s founders set out with a bold goal: to build a cutting-edge treatment that’s actually affordable, especially for Indian patients. Think world-class therapy in under $10,000. In the current world of cell and gene therapies, where treatments often cost hundreds of thousands of dollars and remain out of reach for most, it is next to impossible. How did Eyestem achieve this and what does this means for the future of biotech in India? Tune in. If you have any thoughts or questions about this episode, send them to us as texts or voice notes on Daybreak’s WhatsApp at +918971108379. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
1 ‘Don’t call if markets are down’ — the PMS fund delivering returns the big city boys can’t match 12:10
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Play Later Play Later Lists Like LikedNagpur-based Counter Cyclical Investments doesn’t waste time with handholding. The six-year-old firm has a reputation for being quite cut and dry with its clients. Consider some gems from the ‘who should invest with us’ long-list. “Those who won’t disturb us by calling us for reassurance everytime the market falls.” “We don’t have any provision for a relationship manager. Once you have taken an informed decision to invest in our PMS, please avoid calling us. Those who are looking for regular correspondence and active interaction, may please stay away.” Now, if you think moneyed investors—the kind who have to put in at least Rs 50 lakh to be a part of Counter Cyclical—are put off by the insolence, you’re wrong. Counter Cyclical’s assets under management have shot up over 10X in the past three years, and its customer count has grown by leaps and bounds. Why? The only scheme—a small-cap one —run by the six-year-old fund house is a chart-topper with five year annualised returns of, believe-it-or-not, 78%. Tune in. If you have any thoughts or questions about this episode, send them to us as texts or voice notes on Daybreak’s WhatsApp at +918971108379. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
1 The hunger games are raging but Zomato just won't take the bait 44:44
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Play Later Play Later Lists Like LikedFour months ago, food delivery giant Zomato decided to run an experiment. If you are a regular patron of the app, you may have noticed a tab called ‘Quick’ appear, that promised 15-minute deliveries in a bunch of metropolitan cities like Bangalore, Mumbai and Delhi NCR. Now, the company’s founder and CEO made an interesting statement last year that explains why it would choose to try out this experiment. He was asked a question about how quick commerce has changed customer expectations around food delivery. And he said, quite simply – “Blinkit is fast, but that has made Zomato seem slow.” He has a point. You may recall that Zomato subsidiary Blinkit launched its in-house 10-minute snack delivery service called Bistro last year, just one day after the very popular Zepto cafe was launched. Swiggy Instamart meanwhile, launched a similar service called Snacc. In many ways, 2024 was the year 10-minute food delivery became the next frontier of quick commerce. Naturally, the biggest food delivery giants in the country did not want to be left behind. So while Zomato launched Quick, Swiggy rolled out its own ultra-fast delivery service, Bolt. But here’s where things get interesting. While announcing its Q4 results last week, Zomato announced that its four-month experiment was very quickly coming to an end. In a letter to shareholders, Deepinder Goyal explained that they just could not see a path to profitability without compromising on customer experience. The Ken's COO and the host of Two by Two Praveen Gopal Krishnan explains what changed. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
1 How to build companies that last when their employees don’t 15:37
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Play Later Play Later Lists Like LikedThanks to AI, economic disruptions, mass layoffs, and a bunch of other fun things, the 40-year career is no longer something you can take for granted. And that fundamentally changes the nature of our careers. No one embodies that change more than the Gen Z workforce. Young employees are now seeking a job, not a career. They don't join organisations to retire from them. Instead they see them merely as a step along the way. Which is why, the most rigid companies, known for being forts of loyalists, are loosening up to accommodate the needs of younger generations. Tune in. Daybreak is looking for a talented audio journalist with at least two years of experience. Check out the role here . Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
1 India wants the spotlight at the world’s top school exam. It just won’t step on stage 12:09
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Play Later Play Later Lists Like LikedThe world’s “most respected” test of school education—the Programme for International Student Assessment or PISA—began this March. 90 countries are on the list including China, Vietnam and some of the poorest nations in the world. But India? We’re sitting this one out. In fact, India hasn’t touched PISA in 16 years! The last time it did, in 2009, India ranked 72nd out of 73 countries. Only Kyrgyzstan did worse. Ever since, the country has been quietly working behind the scenes to fix its education system through a slow and steady effort to modernise how students are tested. The government set up Parakh, an ambitious body under NCERT, to bring all of India’s 69 school boards on the same level and align with global standards. But can a country as huge and diverse as India really move away from rote learning to a system that values real-world problem solving and critical thinking? Tune in. If you have any thoughts or questions about this episode, send them to us as texts or voice notes on Daybreak’s WhatsApp at +918971108379. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 Can LIC do to health insurance what Jio did to telecom? 11:45
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Play Later Play Later Lists Like LikedThe Life insurance Corporation of India or LIC is now stepping into a sector where more than 860 million Indians or nearly 60% of the population still has no coverage. The insurer signalled its big move into health insurance in March this year with a major acquisition—49% of Manipal Cigna, a private health insurer, in a deal valued at over ₹3,500 crore. And here’s where things get really interesting. This is LIC we are talking about. It doesn’t need to chase quarterly returns or exist to make shareholders rich. It exists to do things, to fix things and show up when the government needs a nudge—or a battering ram. And in a country where trust, access, and affordability in healthcare are still broken concepts for most, a battering ram could be exactly what’s needed. In this episode, we are look at LIC’s entry into health insurance and how the rest of the sector is bracing itself. Because if LIC gets this right, it won’t just be another player in the market. It could be the market. If you have any thoughts or questions about this episode, send them us as texts or voice notes on Daybreak’s WhatsApp at +918971108379. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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Ather Electric once pioneered the electric two wheeler segment. But now it has fallen behind its competition like Ola Electric and TVS Motor in terms of market share. To make matters worse, its recent IPO saw a lukewarm response from investors. One thing is clear -- up until now, Ather’s focus has been on building superior products, loaded with features and a smooth user experience. But to take things to the next level, Ather will have to build a more compelling narrative. How did it get here? What's next for the EV maker? Tune in. Daybreak is looking for a talented audio journalist with at least two years of experience. Check out the role here . Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 Software glitches are turning Mahindra’s new EVs into high-tech paperweights 13:05
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Play Later Play Later Lists Like LikedMahindra’s new EVs the XEV 9e and BE6 were marketed as software wrapped in metal. They promised the future. Things like augmented reality heads up display, auto park assist, a triple screen dashboard, an in car camera, and a digital key based on near field communication. But now, that long list of cutting edge features is proving to be a real bottleneck for the company. The Ken spoke to at least a dozen frustrated buyers of Mahindra’s new electric twins, who haven’t yet received their cars despite promised deliveries. Why? Well, the reason apparently is a software update. Buyers have found that the digital keys they were handed at the showrooms just wouldn’t work. Touchscreens were freezing, Cameras were glitching. The list goes on. Tune in. Daybreak is looking for a talented audio journalist with at least two years of experience. Check out the role here . Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 Why Delhivery’s Ecom Express deal is both tactical and desperate 12:29
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Play Later Play Later Lists Like LikedEarlier this month, India’s largest third party logistics company, Delhivery, acquired its biggest rival Ecom Express in a $165 million distress sale. The acquisition could not have come at a better time for both parties. Things have been tough for Ecom for some time now. The company, in fact, called off its IPO plans just this February, about six months after filing the papers and ended up laying off hundreds of its employees. Meanwhile, Delhivery has been soldiering some tough times too. By acquiring its floundering rival, Delhivery seems to be going all out to claw back some business. But is that enough? Tune in. Daybreak is looking for a talented audio journalist with at least two years of experience. Check out the role here . Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 Driverless trucks have pushed India’s first unicorn of 2025 into an existential crisis 12:37
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Play Later Play Later Lists Like LikedIn January this year, Netradyne, the logistics AI startup, became India’s first unicorn of 2025 after it raised $90 million in series D funding. You see, it did not take it long to realise that its sweet spot is the long-distance trucking segment. It serves over 3,000 customers across eight countries, including the likes of Amazon, Shell, Indian Oil and Greenline Mobility. And it all began with one rather primitive prototype. Of course, now it has morphed into a compact device with a built-in GPU, up to four cameras, and a disembodied voice alerting drivers not to crash the vehicle. The Ken reporter Abhirami G found herself in the backseat of one of Netradyne’s test cars in Bengaluru's Whitefield neighbourhood. The driver of the car was a Netradyne employee. And as he weaved through the traffic, the company’s signature always-on surveillance cameras didn’t just watch his every move, but also apparently “understood” and “analysed”. As he drove, he was generating the precious training data that powers the company’s bread and butter. Apart from making roads safer, this whole system also doubles up as a driver’s best legal defence in times of trouble. The company’s executive Vice president of Engineering Teja Gudena said that on multiple occasions, it has saved drivers from liability by proving their innocence in accidents. Apart from its new-found unicorn status, it reportedly managed to clock Rs 1,000 crore in revenue in 2023. It also currently has a stronghold in the US and other major global markets. Reaching all of these milestones within nine years is pretty remarkable. But despite all that success, Netradyne is now grappling with an existential crisis. Because now, driverless vehicles are no longer science fiction, they are a logistical inevitability. And that leaves Netradyne in a rather tricky spot. Tune in. This episode was first published on Feb 13, 2025 Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 ITC’s 24 Mantra deal and organic foods’ unending wait for glory 14:30
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Play Later Play Later Lists Like LikedIn this episode we fill you in on three standout stories from the past week. First, what ITC’s acquisition of 24 Mantra means for the larger organic food market; Next, Musk’s latest attempt to save Tesla; And finally, why Blusmart’s unravelling was an eventuality we all chose to ignore. Check out the newsletter and podcast mentioned in this episode: The latest edition of Trade Tricks The Nutgraf: Blusmart and the dogs that didn’t bark…
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1 Indigo's stocks maybe flying high but passenger patience has hit turbulence 12:14
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Play Later Play Later Lists Like LikedOn 9 April, as the world reeling from the tariff standoff between America and China, one Indian company quietly made history. The stocks of InterGlobe Aviation, the parent company Indigo, India’s top budget airline, hit an all-time high. For a brief moment, Indigo wasn’t just India’s largest airline—it became the most valuable airline in the world. More than Delta even. Back home though, meanwhile, a different story has been playing out. Thousands of Indian flyers have been complaining online about broken luggage, rude crew, overbooked flights. When cricket commentator Harsha Bhogle tweeted his frustration about Indigo’s service, more than a thousand people replied to his tweet with their own horror stories. Has Indigo stopped caring about its passengers? But why would it? It flies nearly 9 million people a month. The clues, as it turns out, lie inside a grey building in Gurgaon that my colleague Rounak Kumar Gunjan visited recently. This is Indigo's training centre called iFly where hundreds of young trainees, often barely in their twenties, are taught how to serve tea at 30,000 feet. Tune in Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 How a made in Punjab jeera-flavoured soda is popping the Coke-Pepsi-Parle bubble 12:42
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Play Later Play Later Lists Like LikedHere’s the thing about the Indian carbonated beverage market – for decades now it has been a two, sometimes three horse race dominated by everyone’s favourite black coloured colas. Pepsi, Coca Cola and Thums Up. But in the last year or so, a 160-ml bottle of cumin-flavoured soda has managed to do what very few bottled beverages could. It has challenged the Indian beverage industry’s holy trifecta – the Coca-Cola-Pepsi-Parle Agro trio. The crazy thing is, this isn’t some massive global brand that has just entered the Indian market. It’s a seven year old desi brand launched by three cousins in Punjab that was largely unknown until about a year ago. We are talking about Lahori Zeera. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 Biyani’s retail empire flamed out. His daughters seek redemption in birthing new brands 9:19
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Play Later Play Later Lists Like LikedIn 2021, Ashni and Avni Bayani, the scions of industrialist Kishore Biyani’s Future Group, launched their own venture – a startup studio called Think 9 Consumer Technologies. The concept was simple – they would incubate new brands across categories like apparel, beauty, health and wellness and food; and then use common teams for marketing, technology and even product development. Why? Well, according to an executive from the startup studio, the end goal is to be able to build them into sizable businesses in 5-7 years and then exit. It’s called the roll-up modelled and it was pioneered by a US-based consumer good company called Thrasio. For the Bayani sisters, this isn’t just another venture. It’s a full blown comeback. You see around the time they launched Think9 Consumer Technologies, their father’s business empire – the Future Group – was falling apart. It eventually went bankrupt in 2022 and sold everything lock, stock and barrel to Reliance Industries. So the sisters have a point to prove. But unfortunately not everything is working in their favour. For starters the roll up model they based their business on has been stuttering for some time now. Remember Thrasio? Well it filed for bankruptcy just last year. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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On 19 March, the Indian government slashed incentives for UPI transactions by more than half to Rs 1,500 crore for FY25. After it launched in 2016, UPI very quickly became the backbone of India’s digital economy–thanks to demonetisation, and well, the pandemic. Most importantly, it was the radical decision to keep it free that fuelled its growth. No merchant fees. No transaction costs. But the zero-MDR policy came at a price because payment processors lost more than 2500 crore last year alone. And with the new budget cut, it will get worse. The system is clearly showing signs of strain. While UPI continues to post record volumes—18 billion transactions in March alone—many are asking an uncomfortable question: Can India maintain its digital payments miracle without letting the infrastructure collapse under its own weight? Tune in. Do you think people will stop using UPI if there is a small fee involved? S end your answers to us as texts or voice notes on Daybreak’s WhatsApp at +918971108379. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 The career ladder is broken. What’s your next step? 16:37
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Play Later Play Later Lists Like LikedIn this episode, we dive into a topic that is as daunting as it is exciting — the future of careers. First, we talk about a troubling trend in workplaces today — the rise of the unwilling retiree; Next, we share some of the lessons learnt by students who graduated during economic downturns in the past. Check out the stories and newsletters mentioned in this episode: Why more 40-somethings are becoming unwilling retirees Lessons from past students who graduated during economic downturns The Ken is hosting a subscriber event! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss broken career ladders, shortening career spans, and collapsing organisational structures. Buy tickets here .…
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1 When cricket and Koffee aren’t enough, JioHotstar wants to make 'Sparks' fly 20:34
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Play Later Play Later Lists Like LikedWhat happens when India’s biggest streaming platform decides it’s no longer satisfied with just airing Koffee with Karan and cricket? And it now wants to take on YouTube and Instagram? You get Sparks–an ambitious experiment by Jiohotstar that’s is set on winning over Gen Z viewers, one short video at a time. In February, right before the IPL kicked off, Jiohotstar launched Sparks. It is a free, creator-led platform of bite-sized episodes featuring the likes of Tanmay Bhat, Zakir Khan, Ranveer Brar, and Elvish Yadav. On paper, it might sound like just another experiment with content. But it is actually a marked product shift the platform is making after its merger with Disney’s India business. And at the heart of this strategic move is a 25-member team that includes former top executives from YouTube and Instagram. But let’s be real. This is like David trying to beat not one, but two Goliaths, that too on their home turf. Add to that the fact that this is a space where the rules are always shifting, creators are supremely loyal, and content never sleeps In today's episode, host Snigdha Sharma is joined by The Ken reporter Rounak Kumar Gunjan who dug deeper to find an answer to one big question: can a streaming giant reinvent itself as a scroll-worthy destination? Tune in. If you have any thoughts or questions about this episode, send them us as texts or voice notes on Daybreak’s WhatsApp at +918971108379. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 Lenskart built its empire on franchisees. Now it’s battling them in courts 14:57
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Play Later Play Later Lists Like LikedIn a little over a decade, Lenskart has gone from being just India’s biggest online eyewear retailer to becoming one of Asia’s biggest omnichannel eyewear giants. Needless to say, business has been booming. And the company is now inching towards its next big step – an IPO. But in the midst of all its success, it appears Lenskart may have rubbed some people the wrong way. The catch is that these are the very people who helped it get to this point in the first place – the franchise owners that operate hundreds of its stores across the country. You see, for the last few years, many of them have had observed a similar, pretty disturbing pattern. They’ll set up their stores with Lenskart’s blessings. And then things start getting weird. Tune in. Check out our new podcast Make India Competitive Again — Spotify Apple The Ken is hosting a subscriber event! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss broken career ladders, shortening career spans, and collapsing organisational structures. Buy tickets here .…
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1 Scaler wanted to do for tech education what Masters' Union did for the MBA. AI had other plans 15:17
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Play Later Play Later Lists Like LikedBack in 2019, an ed-tech called Scaler Academy decided to do for tech education what Masters’ Union did for the traditional MBA. The tech-upskilling platform launched in 2019 with a simple pitch: take AI, machine learning, and data science courses, get placed at top tech firms, and make a lot more money. But five years later, that formula is breaking down. The very thing Scaler trained people in—AI—is making it redundant. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. The Ken is hosting a subscriber event! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss broken career ladders, shortening career spans, and collapsing organisational structures. Buy tickets here .…
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1 McKinsey, Bain, and BCG welcomed AI with open arms. Creativity is the first casualty 12:37
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Play Later Play Later Lists Like LikedWelcome to the world of consulting in 2025. AI is everywhere—from writing reports and making decks to crunching numbers. But you’d think the likes of McKinsey, Bain, and BCG would be worried about AI, right? Because AI reduces the knowledge gap between them and their clients. Turns out, instead of resisting it, they’re going all in. The ones feeling the heat are junior most employees—the consultants. Timelines are shrinking and expectations are going up. Creativity? Who cares about that anymore. A former Bain manager told The Ken about an instance when a senior partner wanted a full client assessment by the next day. Normally, this would take weeks to pull off. The result? Rushed work and fancy words that sound good but don’t really say anything substantial. And worst of all—there is no time to fact-check. There seems to be a real disconnect between what senior leaders think AI can do, and what it actually does. So what happens when the industry famous for having all the answers is now taking shortcuts using a chatbot? Also, what happens when clients find out? Q for listeners: If 90% of your job could be done by AI, what would you focus on to stay valuable? Send us your answers as texts or voice notes on Daybreak’s WhatsApp at +918971108379. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 ‘Boys will be boys’ — Trump, tariffs and the dismantling of global trade 15:03
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Play Later Play Later Lists Like LikedIn this episode, we talk about the global trade war that stopped before it started. First, we talk about US President Donald Trump's decision to reverse the "reciprocal tariffs" on almost every country in the world, except one. Next, we talk about why India had little choice but to offer concession after concession to the US. Finally, we unpack the long term and short term impact of the tariffs on the Indian economy. Check out the newsletters and podcasts mentioned in this episode: The latest edition of The Nutgraf by Praveen Gopal Krishnan — India is the mark Two by Two feat Mohit Satyanand — Are Trump's tariffs a crisis or an opportunity for India?…
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1 Minimalist was the glow-up Hindustan Unilever's skincare line needed 10:59
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Play Later Play Later Lists Like LikedOne of the largest deals to acquire a D2C brand took place in January this year. India’s largest manufacturer of consumer good, Hindustan Unilever acquired the skincare company Minimalist, a 90% shareholding for nearly Rs 3000 crores. Homegrown startup beauty brands have been on a roll in India. Scores and scores of new age skincare brands have cropped up since the pandemic and all of them harp on the science of it. And their whole appeal is transparency. Transparency about the ingredients that go into each of their products. Among all of them, Minimalist is the one that really stands out. It is an active ingredients based skincare company that sells things like niacinamide, retinol, Vit C, glycolic acid, and salicylic acid. It launched around the end of 2020, and within a span of eight months, it built a 1000 crore rupee business. What’s even more surprising that the brand has remained in the green, meaning profitable, from the very first month itself. For years, legacy brands like, HUL, Ponds, and Loreal have been selling products with similar ingredient--the only difference being they either didn't launch them in India or the kept the names hidden away in tiny fonts at the back of the bottles. It was Minimalist that came around and broke that mould. And now, seeing the success of brands like Minimalist, legacy brands are rethinking their strategy. Case in point: Hindustan Unilever The company’s has been wanting to turn its beauty and well-being portfolio into a “high-growth" premium category for a while now and the acquisition of Minimalist is a big step in that direction. But how did Minimalist manage something that a giant like HUL couldn't? Tune in. **This episode was first published on January 27, 2025 Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode! Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 From Medimix to Apsara Ice Creams — scions of family-run businesses are done building just another ‘parent’s brand’ 11:47
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Play Later Play Later Lists Like LikedIndian family businesses contribute more than two-thirds to India’s GDP. 70 per cent. That’s amongst the highest in the world. And that number is expected to go up to as much as 85 per cent in the next 20 years. Yet, today a lot of these companies are at a crossroads. You see, many of them have realised that they can’t just carry on as they always have. Business as usual isn’t going to work anymore. Think of brands like Medimix, or Baidyanath syrups. Iconic names for sure, but they are increasingly being bracketed as “parent’s brands”. The next gen leaders of these companies have recognised this. They’ve realised that to have a shot at winning they are going to have to break off on their own. That too in a world that looks very different from when their family businesses were first founded. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 Zerodha and Groww wanted to disrupt mutual funds. But they're stuck in first gear 14:19
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Play Later Play Later Lists Like LikedFor a while now, the new kids on the block in India’s $750 billion mutual fund industry have been trying to really shake things up. The likes of Navi, Zerodha and Groww have been dreaming of a big disruption. And a couple years ago, they thought they had found the answer to their prayers. A playbook that would catapult their growth. They were convinced passive investing is the future. They had good reason to believe so. Last year, passive funds won the big game in the US, where—for the first time ever—they overtook active funds in assets under management (AUM). Blackrock and Vanguard built empires on this shift. So, naturally, the question is: why not in India? Well, things haven't worked out quite how they had hoped. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 China built the solar energy empire. India’s building the green hydrogen rebellion 10:11
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Play Later Play Later Lists Like LikedDespite the recent upheaval in clean tech efforts, governments around the world are investing billions into green hydrogen. Analysts are calling it the missing piece in the clean energy puzzle, especially for industries that can’t run just on batteries or solar power. But the future of green hydrogen may not be decided in Silicon Valley or Europe or even China. It might come from a factory just outside Bengaluru where a little-known American startup called Ohmium is building sleek, modular machines, the size of a fridge. These are designed to split water into hydrogen and oxygen using nothing but renewable electricity. Ohmium’s unique technology called PEM (proton exchange membrane) electrolysers—are compact, scalable, and fast becoming the system of choice for green hydrogen production. But can India really lead the global green hydrogen race and will Ohmium be the company to take us there? Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 Cult turned amateur gym rats into fitness fanatics. Now they are paying in injuries 12:53
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Play Later Play Later Lists Like LikedAs fitness studios exploded across Indian cities after the Covid pandemic, Cult.fit rose to prominence on the back of its fun, accessible classes that appealed to sedentary urbanites. Meanwhile, doctors noticed a sharp rise in workout-related injuries. Majority of those injured fell in the "most vulnerable" 35-45 age bracket. What's going on? The Ken reporter DVLS Pranathi explains. Tune in. Question for listeners: Whose responsibility is it to make sure you don’t suffer from any injuries when you start your fitness journey? Is it yours or Cult's? Or do you think it's both? You can send in your answers to our Whatsapp number 8971108379. Also if you have any questions for Pranathi, you can send them on the same number as a voice note or a text message. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 Groceries were just the beginning. Your 10-min delivery app is now selling your screen time 17:21
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Play Later Play Later Lists Like LikedIndia's biggest quick-commerce apps, Blinkit, Zepto, and Swiggy, have become prime real estate not just for regular FMCG brands but also for financial services, stock-trading apps, and even real-money gaming platforms. The top three players are already making Rs 3 to 3,500 crore rupees in annual ad revenue. And that, dear listeners, is about half of what Amazon India made from ads in FY24, despite having way more users. In today’s episode, host Snigdha Sharma speaks to The Ken reporter Gaurav Bagur about how quick commerce apps have become the new battleground for India’s ad money and our attention span. Tune in. Question for listeners: Think of the times when you're on your phone everyday and tell us three instances where no one is trying to sell you anything. You can send in your answers to our Whatsapp number 8971108379 . Also, if you have any questions for Gaurav, you can send them on the same number as a voice note or a text message. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 India's AI mission could be transformative. But it's dead set on becoming Deepseek 12:44
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Play Later Play Later Lists Like LikedBack in January, when China’s Deepseek R1 model stunned the world with its performance and low training cost, India was thinking only one thing – how do we beat it? How do we become a global AI superpower? But when it comes to the AI race, India has been stuck at the starting line for quite a while now. Its approach has largely been to throw things at the wall in the hope that something eventually sticks. Now, Deepseek has really amped up the pressure. India’s electronics and IT ministry, or Meity, has swung into action. It has been announcing housekeeping steps for the country’s year-old AI mission at a speed that can match the language model advances hitting the headlines. But in the process, the actual goal of the mission has become more incoherent than ever. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 Private companies have stumbled upon a goldmine — Bengaluru's water crisis 15:36
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Play Later Play Later Lists Like LikedOn January 29 of this year, Denta Water and Infra Solutions – a company that specialises in groundwater recharging projects – listed on the bourses. Three weeks later, the Bangalore Water Supply and Sewerage Board, or BWSSB, issued a set of guidelines to address what has become pretty much inevitable every summer in the city – a full blown water crisis. Now, those may seem like two completely random developments to you. But actually, there is a connection there. Because today, both the BWSSB and Denta Water have a vested interest in solving Bangalore’s water crisis. But one has had more luck than the other. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 Blusmart’s unfair advantage has now become its biggest roadblock 13:49
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Play Later Play Later Lists Like LikedIn this episode we fill you in on three standout stories from the past week. First, we talk about the unravelling of Blusmart, India's first EV ride hailing platform; Next, the private banking and wealth management boom in India; And finally how India’s ad agencies got raided over alleged price-fixing three days before country’s biggest marketing event, the IPL. Check out the stories and podcasts mentioned in this episode: Everyone’s looking for a private banker. Have you seen one? An IPL Whodunit…
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1 Hari Menon has to save Bigbasket from itself 19:07
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Play Later Play Later Lists Like LikedIn January this year, nearly every single employee of the OG E-grocer Big Basket received an email from their CEO, Hari Menon. It was supposed to be a rallying cry. The Tata-owned e-grocery giant had finally—after much hemming and hawing—embraced quick commerce. For a long time, Bigbasket didn’t care much for quick commerce. Menon himself dismissed it in April 2023 as unnecessary and “thrust upon” consumers. But now the Tata board has had enough. Quick commerce isn’t just a fad anymore, it is the industry. Which is why, the pressure is on for Big Basket to make up for lost time and get back on the right track. And that’s going to take a whole lot more than just an email. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 With an IPO around the corner, Phonepe’s biggest strength is becoming its Achilles heel 12:21
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Play Later Play Later Lists Like LikedPhonepe is all set to debut in the public market in the second half of FY26. That perhaps seems like the natural next step for the fintech giant. After all, it commands nearly half of the market share in UPI transactions today. Between 2020 and now, it has gone from catering to one in five Indians to one in three. And yet, the path to its IPO isn’t quite as simple as you would think. In fact, it’s a tough road ahead for the company. And that’s precisely because of the one thing Phonepe is best known for – payments. You see, as much as 96% of Phonepe’s topline in the last financial year was thanks to Phonepe’s payment business. You’re probably wondering what’s wrong with that. After all, payments were what put Phonepe on the map. Fair point. But the thing is, being over reliant on payments could hurt Phonepe. Think about it. If anything about the payments business were to go south, it would be almost impossible for Phonepe to pivot in time. Which is why the key is to diversify. And it’s not like Phonepe hasn’t tried. Five years ago it launched its own financial services arm – Phonepe insurance. But unfortunately, today, there still isn’t much to brag about. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 India's only listed credit-card company is a revolving door of embattled CEOs 11:55
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Play Later Play Later Lists Like LikedEvery two years, SBI Cards, India’s only listed credit card company, valued at $9 billion, appoints a new CEO. This time, it's going to be Salila Pande, a career banker who has been with SBI for over 30 years. On the 1st of April, she will take the reigns from her predecessor, Abhijit Chakravorty. However, it is going to be a tough few years for her. And the reason is like an open secret amongst SBI Cards executives. They just don’t get along with any of their CEOs in general. Tune in to find out why. Tell us what you thought of this episode on WhatsApp at +918971108379 Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 Could a cashback convince you to change your go-to UPI app? 9:52
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Play Later Play Later Lists Like LikedRemember that time in 2022 when India’s top digital payments companies Phonepe, Paytm*, and Bharatpe were in a no-holds-barred turf war? Looking back, it seemed like there was news almost every other day about some tiff between the three market leaders. In fact, former managing director of Bharatpe, Ashneer Grover, has spoken on record about “street fights” between companies’ employees over QR codes. A little more than two years later, there’s only calm. QR code scuffles are over. No one is beating each other up. Both the peer-to-merchant and peer-to-peer payments space have settled down into a tripartite peace. Phonepe, Google Pay, and Paytm—in order of market share—are the clear leaders. This raises some interesting questions: How many UPI apps do you have on your phone? And do you have a favourite one? We may have multiple, but only one of them is ever really used. No amount of cashbacks or fancy user experiences make people want to switch to something else. Is it brand loyalty that is preventing users from churning out of old platforms and into new ones? A former Paytm executive told The Ken, “There is zero brand loyalty for UPI payments apps…” Well then, what is happening? *Paytm founder Vijay Shekhar Sharma is an investor in The Ken *This episode was first published on December 30, 2024 Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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In this episode we fill you in on three standout stories from the past week. First, why the fight between every Indian’s favourite namkeen brands Haldiram’s and Bikaji just got spicier; second, the controversy around Urban company’s newest pet project; and finally, the latest from Two by Two where our colleagues Rohin and Praveen discuss what the fourth wave of tech exports from India will look like. Check out the stories and podcasts mentioned in this episode: The latest edition of Long and Short Why India's biggest employer of women gig workers refuses to listen to its own workforce Two by Two: Ultrahuman and Kuku FM have broken out The Ken is hosting its first live subscriber event! Join two long-term and contrarian CEOs, Nithin Kamath of Zerodha and Deepak Shenoy of Capitalmind, as they discuss the mental models, decision making frameworks, and potential outcomes related to a very real possibility: an extended stock market winter that lasts 24 months or more. Click here to buy your tickets.…
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1 How Wooden Street is challenging furniture giants in India with its Goldilocks game plan 12:17
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Play Later Play Later Lists Like LikedTen years in the business and the custom furniture maker Wooden Street has left its older peers far behind. If you ask the company’s founder and chief executive Lokendra Singh Ranawat, he will tell you that the Covid pandemic was when the company's fortunes changed. Within two years of the pandemic, the company’s top line nearly quadrupled to Rs 130 crore. It also claims to have closed the 2024 financial year with a revenue of Rs 340 crore. The company has also managed to attract global investors, including the likes of Premji Invest. In December 2024, Wooden Street raised a little over Rs 350 crore in a series C round – which happens to be one of the largest investments into India’s home and furniture segment in a long time. The founder says, around this time, everyone became a Pinterest-inspired interior designer. Ranawat noticed people were constantly thinking of new ways to spruce up and upgrade different parts of their homes. And it’s that newfound obsession with home improvement that proved to be the wind beneath Wooden Street’s wings. And what set Wooden Street apart from its peers was its customisation strategy that it calls the ‘Goldilocks zone’. Tune in. Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode! Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. The Ken is hosting its first live subscriber event! Join two long-term and contrarian CEOs, Nithin Kamath of Zerodha and Deepak Shenoy of Capitalmind, as they discuss the mental models, decision making frameworks, and potential outcomes related to a very real possibility: an extended stock market winter that lasts 24 months or more. Click here to buy your tickets.…
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1 Why Wework India is moving away from what it knows best — co-working 9:55
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Play Later Play Later Lists Like LikedBy now, we are all aware of the WeWork story. We know how the company grew to become synonymous with coworking spaces thanks to its lavish network of offices around the world. How these offices were once packed with young techies playing pool and sipping beer. And how, eventually, it all came crashing down. The company, once valued at 47 billion dollars, was brought to its knees. But here in India, the WeWork story has been playing out drastically differently. The workspace provider’s India business is thriving. In fact, it is currently prepping for an IPO. It has managed to get to this point only because it is everything that its global sibling is not. More importantly, it realised somewhere down the line that it’s better to ditch the frills and be a boring office space provider for all sorts of clients, not just the startup crowd. The pivot is now towards managed office spaces. Tune in. Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode! Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 Diamonds with a side of champagne — how Zoya finally hacked the luxury jewellery business 12:34
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Play Later Play Later Lists Like LikedHow do you sell diamonds to the ultra rich? Well, Zoya, the luxury jewellery brand from Tata-owned Titan Company can give you a masterclass. The Zoya playbook isn't focussed solely on designing and selling premium jewellery. Turns out, it’s all about the experience. From champagne brunches, to luxury cruises — the brand stops at nothing when it comes to nurturing its client relationship. For 15 years, Zoya, the ultra-luxury jewellery brand from Tata-owned Titan Company, wasn’t so much a business as an expensive exercise in patience. A handful of boutiques, a tiny customer base, and no profits. Now, suddenly, things are different. As of FY25 Zoya is finally profitable. But here’s the problem: luxury is having a moment in India. Tiffany, Cartier, and Bvlgari—all want a bigger slice of the pie. Tune in. Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode! Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 How the govt gave the elderly free health cover, and insurers a reality check 12:59
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Play Later Play Later Lists Like LikedIn October 2024, the government of India launched the Ayushman Bharat Pradhan Mantri Jan Arogya Yojana, a health insurance coverage for all senior citizens aged 70 and over, regardless of income. This is big news for healthcare in India because for the longest time, this is exactly the age group that has pvt insurance companies have been ignoring. To give you a clearer picture, a person aged over 60 years pays anything between Rs 30,000–50,000 as annual premium for coverage as low as 5 lakh rupees. Even policies for Rs 6–10 lakh are harder to find and cost Rs 40,000–70,000 annually. That’s about 5X the premium someone younger would pay for the same coverage. And it’s not just the high premiums; these policies are of little help to seniors when they need it the most. In fact, more than four out of every five people aged above 60 aren’t covered by any insurance at all. Only 20% of those over 45 years have a health cover. And the rest are just out there vulnerable to emergencies. The reason being: high premiums and meagre coverage. Tune in. **This episode was first published in November 2024 Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode! Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. The Ken is hosting its first live subscriber event! Join two long-term and contrarian CEOs, Nithin Kamath of Zerodha and Deepak Shenoy of Capitalmind, as they discuss the mental models, decision making frameworks, and potential outcomes related to a very real possibility: an extended stock market winter that lasts 24 months or more. Click here to buy your tickets.…
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1 In the run-up to IPL, there's a conflict brewing between OTT platforms & advertisers 17:40
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Play Later Play Later Lists Like LikedIn November 2024, one of India's biggest FMCG companies, Hindustan Unilever, started getting a barrage of complaints from its consumers, who said they were seeing the same Dove and Surf Excel ads repeatedly on OTT platforms during a single watch session. Some of them were shown the same ads as many as 150 times within a week. Now, with the IPL around the corner, HUL—which spends nearly Rs 4,000 crore on ads annually—couldn’t afford to ignore these complaints. So what followed was a series of investigations. And what they discovered has opened a real can of worms for not just JioHotstar, the platform that will be streaming the IPL, but OTT platforms in general. The big issue is a serious mismatch between what was promised and what’s actually being delivered for ad campaigns, according to seven insiders from HUL, Disney, and other industry rivals who spoke to The Ken . So what happens when a big spender starts feeling like it's not getting what it signed up for during the biggest streaming event of the year? The Ken reporter Rounak Kumar Gunjan speaks to Daybreak hosts Snigdha and Rahel. Tune in. Listen to 'One Billion in 10 Minutes', our new mini series based on The Ken's inaugural case competition. The Ken app Apple Podcasts Spotify…
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1 How Tata landed a Punch on Maruti and also buried Nano’s ghost 13:14
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Play Later Play Later Lists Like LikedBack in 2009, Tata launched an egg-shaped four seater hatchback that it was convinced would redefine mobility for the masses, Tata Nano. Initially priced at just Rs. 1 lakh, it was designed as the dream ride for the lower middle class. It was a bold and ambitious that unfortunately didn't quite take off. Auto experts say it was because of a combination of factors. But perhaps the biggest learning from the Nano fiasco was that car ownership in India isn’t just about wheels. It’s about status. Now, almost two decades later, Tata Motors has managed to dethrone India’s largest passenger carmaker, Maruti, to officially become the public’s favourite. And it’s all because of how it has positioned itself since the Nano. Take one of its most successful models, Tata Punch, for example. Last year, this compact SUV became the country’s best selling car. It managed to beat the iconic Maruti Wagonr and Swift which previously took the top spot for several years now. So how did Tata Motors get here? In this episode we dive into its journey from the Nano to the Punch. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 How a four-year-old homegrown company is helping Mango and Next change the fashion game 12:53
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Play Later Play Later Lists Like LikedThe global fashion industry is shifting dramatically. Brands like Zara that once ordered a minimum of 6,000 pieces per style, have dramatically reduced their orders to about 600 pieces. And it isn’t just a quantity thing, production timelines have shrunk from 150 days to less than half of that. The result? Well, fresh designs every two weeks. This shift in the industry was made possible because of middlemen like Groyyo, who get small factories to manufacture clothes in small batches in record time. The company’s strength lies in what other larger factories find challenging. When a brand places an order for 500 pieces to be readied in 60 days, large factories—those capable of producing batches of at least 2,000 garments—typically struggle to justify the operational adjustments required. This isn’t the first time the textile industry has seen such moves. Other B2b Fasionplatforms like Geniemode and Fashinza also went down the same path but ended up burning over 100 million dollars trying to digitise this unorganised space. But Groyyo managed to recognise exactly what they were missing – a focus on international markets. Tune in. Listen to 'One Billion in 10 Minutes', our new mini series based on The Ken's inaugural case competition. The Ken app Apple Podcasts Spotify…
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1 A hair away from unicorn status, but Juspay just can't catch a break 12:11
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Play Later Play Later Lists Like LikedIt has been a confusing year so far for the payment processor, Juspay. On the upside, it is one step closer to unicorn status thanks to a possible 150 million dollar funding round. But at the same time, it has also been getting the cold shoulder from several fintechs that once were a core part of its business. It all began just a few months ago, in December, when the Walmart-owned payment aggregator Phonepe said it would discontinue support from all third-party payment orchestration platforms. Soon after, Razorpay and Cashfree followed suit and severed ties with Juspay. So now merchants have to decide – do they stay the course with Juspay or jump ship? The stakes are at an all time high. Because their decision could reshape the very structure of the payments industry. Tune in. Listen to 'One Billion in 10 Minutes', our new mini series based on The Ken's inaugural case competition. The Ken app Apple Podcasts Spotify…
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1 Every summer in India is a race against AC shortage. This year will be no different 10:23
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Play Later Play Later Lists Like LikedLast year’s heatwave was great for the AC business—demand was over the roof and inventories were wiped out. Voltas, which sells the most room air conditioners in India, saw revenue jump 60% in the March quarter. Contract manufacturers like Blue Star, Amber Enterprises, and PGEL made 50–100% more money. This year too is going to be a long, hot summer. Air-conditioner makers know this. But they also know that, despite all their efforts to prepare this time, they might run out of air conditioners by mid-April. The same thing that happened last year will happen in 2025. You see, there are tiny but really important things that make an AC an AC like compressors, cross-flow motors. Suddenly, they were in short supply last year. Some manufacturers ended up airlifting emergency shipments—instead of regular shipping. You could think of this as the business equivalent of ordering from a quick-commerce platform at midnight: expensive, kind of desperate, but necessary. Overall the industry lost the sale of a million and a half units because of this. And this year could be worse because AC sales are projected to jump another 20%, crossing 12 million units. Tune in.…
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1 Inside the world of parent-approved desi dating apps 30:51
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Play Later Play Later Lists Like LikedDesi dating apps are vying for parental approval. And their strategy seems to be working. A couple months ago, Agrima Srivastava, a 29-year-old media professional from Lucknow, had an awkward conversation with her mother. She wanted to know if Agrima had ever heard of Indian dating apps, Aisle and Better Half. That was the first time Agrima had an open conversation with her mother about her love life. She told her that she was on dating apps, but homegrown ones like Aisle and Better half, were "just too serious". Funnily enough, the very reason Agrima was hesitant to get on an Indian dating app is why her mom approved of it. And Agrima's mom isn't alone. Many Indian dating apps have positioned themselves as the perfect stop gap between casual dating and marriage. It allows people the autonomy to choose their own partner without their parents getting involved, while also connecting them with a pool of potential partners from similar communities and upbringings. It's like parent-approved dating. How do they work? And do Indian dating app users need them? Tune in to find out. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 Netradyne built a $1.3 B empire tracking drivers. Now it has to go driverless 12:39
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Play Later Play Later Lists Like LikedLast month, Netradyne, the logistics AI startup, became India’s first unicorn of 2025 after it raised 90 million dollars in series D funding. You see, it did not take it long to realise that its sweet spot is the long-distance trucking segment. It serves over 3,000 customers across eight countries, including the likes of Amazon, Shell, Indian Oil and Greenline Mobility. And it all began with one rather primitive prototype. Of course, now it has morphed into a compact device with a built-in GPU, up to four cameras, and a disembodied voice alerting drivers not to crash the vehicle. The Ken reporter Abhirami G recently found herself in the backseat of one of Netradyne’s test cars in Bengaluru's Whitefield neighbourhood. The driver of the car was a Netradyne employee. And as he weaved through the traffic, the company’s signature always-on surveillance cameras didn’t just watch his every move, but also apparently “understood” and “analysed”. As he drove, he was generating the precious training data that powers the company’s bread and butter. Apart from making roads safer, this whole system also doubles up as a driver’s best legal defence in times of trouble. The company’s executive Vice president of Engineering Teja Gudena said that on multiple occasions, it has saved drivers from liability by proving their innocence in accidents. Apart from its new-found unicorn status, it reportedly managed to clock Rs 1,000 crore in revenue in 2023. It also currently has a stronghold in the US and other major global markets. Reaching all of these milestones within nine years is pretty remarkable. But despite all that success, Netradyne is now grappling with an existential crisis. Because now, driverless vehicles are no longer science fiction, they are a logistical inevitability. And that leaves Netradyne in a rather tricky spot. Tune in…
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It’s 2025 and the idea of “masculinity” has undergone a complete overhaul. You see, after several product life cycles, the men’s grooming business has reached a stage where brands aren’t just formulating shampoos and body washes exclusively for men. They are also coming up with compacts and concealers, and a bunch of other makeup products targeted at men. In fact, in the last decade or so, India has actually become the biggest market in the Asia Pacific region for beauty products for men. And yet, nothing much has changed about how these brands pitch their products to men. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. We are now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!…
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1 Zepto to its employees — 'Who wants to be a millionaire?' 11:53
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Play Later Play Later Lists Like LikedOver the next three to five years, Zepto wants to be known as the startup that created the most multimillionaires. Which is why these days, the standard pitch that people applying for VP-level roles at the startup get is as follows: "Would you like to create generational wealth? Think 50-100 crores in just four years." That’s what Zepto HR has been promising these applicants. They’ve been making it seem like bagging a job at Zepto is like winning a lottery ticket. And it’s not just bravado. By “generational wealth”, the company means offering Employee Stock Ownership Plans or ESOPs to senior executives, based on their performance. But it comes at a price. Tune in. Listen to 'One Billion in 10 Minutes', our new mini series based on The Ken's inaugural case competition. The Ken app Apple Podcasts Spotify…
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1 How facial-recognition firms turn public deals into private gold 10:59
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Play Later Play Later Lists Like LikedIndian startups are making the most of the increasing demand for surveillance by securing high visibility government contracts. But while these can boost a startup's profile, government projects are unpredictable and often difficult for smaller startups to win. As a result, there is a shift underway — private clients are becoming increasingly crucial for profitability. This divide between public and private contracts is forcing these surveillance startups to do a fair bit of monkey balancing. How are they pulling it off? Tune in. **This episode was previously published in December, 2024 Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 Can an army of Indian engineers help Microsoft take on Nvidia? 14:54
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Play Later Play Later Lists Like LikedNvidia’s dominance in the AI market is forcing Big Techs like Microsoft to produce chips of their own. So, the software giant is changing its tack in hiring from Indian colleges. The Ken reporter Abhirami G joins host Rahel Philipose in this episode. Tune in. Listen to 'One Billion in 10 Minutes', our new mini series based on The Ken's inaugural case competition. The Ken app Apple Podcasts Spotify…
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1 How pharma companies are chasing newer, better, easier profits by going the FMCG way 16:40
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Play Later Play Later Lists Like LikedPharma is slow, complicated and tangled in regulatory approvals and compliances. But, consumer healthcare is fast moving, has far fewer rules and enjoys better margins. Under the umbrella of consumer healthcare you will find a plethora of categories and products – all of which claim to improve some aspect of health or well being. Think supplements, or over the counter medications like Crocin or Sanofi’s own Allegra, even things like protein bars. These are products that you can toss into your shopping cart and purchase without the hassle of a prescription. Last year, Sanofi India decided to demerge its consumer arm and list it as a separate entity – Sanofi Consumer Healthcare. Sanofi even gave it a shiny new label: FMCH, or fast-moving consumer healthcare. And this approach seems to be working out well for the French company. Sanofi Consumer Healthcare has been picking up some of the slack. By Q1 of 2024, it was already contributing 30 per cent of Sanofi SA’s total sales and -40 per cent of its operating profit. But Sanofi didn’t invent this move. Zydus Lifesciences figured it out back in 2008 when it created Zydus Wellness, the entity behind Sugarfree and Glucon-D. And after that, we saw giants like GSK and Johnson & Johnson follow suit. But here’s the thing about Sanofi. Unlike Zydus, which clearly separates its pharma and consumer-health businesses, Sanofi blurs the line. A lot of its pharmaceutical products are being recategorized and sold as consumer care. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. The Ken is hosting its first live subscriber event! Join two long-term and contrarian CEOs, Nithin Kamath of Zerodha and Deepak Shenoy of Capitalmind, as they discuss the mental models, decision making frameworks, and potential outcomes related to a very real possibility: an extended stock market winter that lasts 24 months or more. Click here to buy your tickets.…
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1 Why India's battery dreams are losing charge 12:58
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Play Later Play Later Lists Like LikedAbout three years ago, the government decided that it wanted India to become a global powerhouse in cell manufacturing. So it went ahead and dangled a very juicy carrot for companies to produce batteries locally. It promised over Rs 18,000 crore in subsidies for anybody who would help it make its battery dreams come true by the end of this decade. Cut to now, three years later, and those dreams are very quickly losing charge. You see, by now the government should have technically already disbursed Rs 2,700 crore to beneficiaries. But in reality, not even 1 per cent of that has reached any of them. Merely Rs 24 crore has been spent by the government this far, and most of it has gone towards paperwork, site visits and tender process. That's it. What's going on? Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. The Ken is hosting its first live subscriber event! Join two long-term and contrarian CEOs, Nithin Kamath of Zerodha and Deepak Shenoy of Capitalmind, as they discuss the mental models, decision making frameworks, and potential outcomes related to a very real possibility: an extended stock market winter that lasts 24 months or more. Click here to buy your tickets.…
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1 Private schools are seeing a drop in enrolment. Where did the kids go? 10:06
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Play Later Play Later Lists Like LikedPrivate schools across the country are going through quite a crisis right now. Just last month, The Ken reporter Atul Krishna saw this play out first hand at a budget private school called Blossoms in Bangalore. During a visit to its campus, he learnt that its once packed classrooms are now thinning down year after year. From 1,5000 students about five years ago, the count is less than half od that now. And unfortunately, the school’s principal Shashi Kumar predicts that that number will only drop further. Blossom’s is just a small piece of a much bigger puzzle. Between 2023 and 2024 alone, overall school enrolments across the country registered its steepest drop in five years. The enrolment numbers dropped by…wait for it…10 million. And funnily enough, private schools, which make up less than one third of all schools in the country, saw a drop of over 2.2 million student enrolments. That begs a rather obvious question – Where have all the children gone? Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. The Ken is hosting its first live subscriber event! Join two long-term and contrarian CEOs, Nithin Kamath of Zerodha and Deepak Shenoy of Capitalmind, as they discuss the mental models, decision making frameworks, and potential outcomes related to a very real possibility: an extended stock market winter that lasts 24 months or more. Click here to buy your tickets.…
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1 IV drips move from hospitals to spas—to ‘fix’ the elite’s hangovers and hair loss 13:48
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Play Later Play Later Lists Like LikedIV drip therapy has gone from being a fad among celebrities like the Kardashians, to becoming the wellness treatment for the uber rich. There is a growing consumer interest in quick, customisable wellness solutions and plush clinics across the country are cashing in on it. Whether you are looking to treat a hangover, get glowing skin, lose weight or simply optimise your overall well being – there is an IV infusion for you. The catch, of course, is that these treatments can cost anywhere from Rs 2,500 to Rs 80,000 per session. But the exorbitant prices of these treatments has hardly been a deterrant for its target audience. In fact, if anything, it’s only shot up to fame. The Ken reporter DVLS Pranathi spoke to multiple cosmetic clinics – from Kaya, to others like Reviv, Elixir Wellness and Kosmoderma. All of them see IV treatment as their key to tapping into India’s steadily growing health and fitness industry. In fact, today, some of these clinics are doling out thousands of IV drips every month. But in a country where the cost of healthcare is through the roof, and regulations around IV drips are still in the grey, this treatment is just as controversial as it is aspirational. *This episode was first published on January 2, 2025 Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. The Ken is hosting its first live subscriber event! Join two long-term and contrarian CEOs, Nithin Kamath of Zerodha and Deepak Shenoy of Capitalmind, as they discuss the mental models, decision making frameworks, and potential outcomes related to a very real possibility: an extended stock market winter that lasts 24 months or more. Click here to buy your tickets.…
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1 Will Starlink in India pull off what giants Airtel and Jio couldn't? 17:06
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Play Later Play Later Lists Like LikedIn this episode we fill you in on some of the biggest business and tech stories from The Ken newsroom. We will talk about Reliance and Airtel’s latest deal with Space X’s Starlink Internet; how Dhan, the stock broking underdog, is defying all odds; and finally, we discuss the market for treating farmed animals humanely. Stay tuned Check out the stories and podcasts we mentioned in this episode: Dhan is the stock-broking underdog that Chryscapital and Hornbill are after. But why? How big is the market for treating farmed animals humanely?…
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1 The future of work is…whatever you don’t want to do 11:18
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Play Later Play Later Lists Like LikedIf there’s one thing urban Indians love to do, it is delegate. Today there’s all manner of apps for anything even vaguely resembling a chore. Need someone to deep clean your house? Or a stand-in for the driver that called in sick? Well, there’s an app for it. The Ken’s deputy editor Seetharaman G recently pointed out how all of this is possible only because of an ever-growing army of gig workers constantly whizzing around cities and towns across India for wages that are abysmally low. In many ways it is a never ending loop. As stable jobs continue to vanish, millions of young Indians are turning to odd jobs instead. They are fuelling a booming gig economy, where startups – both big and small – are turning even the smallest chores into business opportunities. Naturally, venture capitalists can’t get enough. They have been pouring tens or billions of dollars into gig driven startups. They are directly and indirectly betting big on this endless supply of underpaid workers to keep these business models afloat. The stats are pretty alarming. Today, 13 per cent of all tech funding is fueling this vast eco system of odd jobs on demand. It all paints a pretty dismal picture. Because it’s starting to seem like the future work is taking care of everything you don’t want to do. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. The Ken is hosting its first live subscriber event! Join two long-term and contrarian CEOs, Nithin Kamath of Zerodha and Deepak Shenoy of Capitalmind, as they discuss the mental models, decision making frameworks, and potential outcomes related to a very real possibility: an extended stock market winter that lasts 24 months or more. Click here to buy your tickets.…
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1 Why Curefoods is dead set on expanding its menu beyond salads 12:24
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Play Later Play Later Lists Like LikedWhen the Bengaluru-based Cloud kitchen operator Curefoods went ahead and acquired the distribution rights for the American donut and coffee brand Krispy Kreme in December last year, a lot of people were naturally quite surprised. Given the company’s roots in the fitness startup Cult fit, you would assume that it would be in Curefood’s best interest to promote all things “healthy”. Even its flagship brand up until now, Eatfit, is popular on delivery platforms for its healthy, clean food options. But turns out, that’s not the path this cloud kitchen operator wants to walk down anymore. It is now dead set on expanding its menu beyond just salads. And the only way to do that is by giving people what they really want — junk food. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. The Ken is hosting its first live subscriber event! Join two long-term and contrarian CEOs, Nithin Kamath of Zerodha and Deepak Shenoy of Capitalmind, as they discuss the mental models, decision making frameworks, and potential outcomes related to a very real possibility: an extended stock market winter that lasts 24 months or more. Click here to buy your tickets.…
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1 SUVs are taking over India — one accident, one parking spot at a time 11:35
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Play Later Play Later Lists Like LikedAfter years of being associated with powerful politicians and menacing goons thanks to Bollywood films, SUVs are now undergoing a makeover. At car dealerships across the country, they are now being positioned as the ultimate family car — a fortress that can keep your loved ones safe on treacherous Indian roads. The word on the street, according to multiple sales executives and industry insiders, is that Indian carmakers are deliberately positioning these vehicles as rolling citadels. And it's working. SUVs are now outshining hatchbacks in annual sales. But this love for SUVs among buyers is like the inexplicable craze around skinny jeans—no one likes them except the manufacturers and the ones in them. Simply put, more SUVs on the road mean more worry for everyone else. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. The Ken is hosting its first live subscriber event! Join two long-term and contrarian CEOs, Nithin Kamath of Zerodha and Deepak Shenoy of Capitalmind, as they discuss the mental models, decision making frameworks, and potential outcomes related to a very real possibility: an extended stock market winter that lasts 24 months or more. Click here to buy your tickets.…
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1 Swiggy's post-IPO pains are a lesson for rich Indians playing the pre-listing game 9:54
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Play Later Play Later Lists Like LikedWhen the much-awaited Swiggy IPO took place in November last year, many HNIs make put in their money into the company. Some made smaller investments of more than Rs 2 lakh and the others who bought stocks for over Rs 10 lakh. But they weren’t buying stocks because they believed in the real value or long-term potential of these shares. They bought them because they assumed someone else will buy them at an even higher price. The Ken reporter Suprita spoke to a VP of a Bengaluru-based unicorn. They told him that they just though they were getting a good deal at a discounted price. They even sold off some of their SIPs and even their Zomato shares. When many HNIs buy unlisted stocks before a company's IPO, they drive up the stock price. But once the pool of these HNI buyers dries up, the bubble bursts. It is the theory of greater fools and it played out during Swiggy's IPO when brokers pitched Swiggy shares as a piece of India’s hottest food-delivery and oldest quick-commerce giant, that too at a discount. But a discount to what? Because Swiggy’s market capitalisation is right now stands at under $9 billion as compared to its listing valuation of $13 billion. So what happens to HNIs like the unicorn VP who bought Swiggy shares before its IPO? Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. The Ken is hosting its first live subscriber event! Join two long-term and contrarian CEOs, Nithin Kamath of Zerodha and Deepak Shenoy of Capitalmind, as they discuss the mental models, decision making frameworks, and potential outcomes related to a very real possibility: an extended stock market winter that lasts 24 months or more. Click here to buy your tickets.…
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1 'I am the Byju of Byju's and I am here now' 12:15
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Play Later Play Later Lists Like LikedIn this episode we fill you in on some of the biggest business and tech stories from The Ken newsroom. We’ll talk about the latest development in the Byjus story; how Reliance’s Campa is taking on the Coke-Pepsi duopoly; and finally, the battle between YouTube and streaming companies to be the next television. Stay tuned. Check out the stories and podcasts we mentioned in this episode: The latest edition of Ed Set Go Pepsi’s biggest bottler is pouring more cola to fight Reliance’s Campa Two by Two The Ken is hosting its first live subscriber event! Join two long-term and contrarian CEOs, Nithin Kamath of Zerodha and Deepak Shenoy of Capitalmind, as they discuss the mental models, decision making frameworks, and potential outcomes related to a very real possibility: an extended stock market winter that lasts 24 months or more. Click here to buy your tickets.…
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1 How the MG Windsor left Tata and Hyundai behind to become India's top-selling EV 13:18
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Play Later Play Later Lists Like LikedThis year the JSW MG Windsor became the highest selling electric car in India. It recently even managed to outperform Tata’s most popular offerings like the Nexon and Punch EV. It recorded total sales of over 10,000 units in a single quarter, beating all the models from Tata, Mahindra, and Hyundai. The obvious question here is – what did MG do differently? And the answer is simple – by doing for EVs what Reliance did for cell phones in the early 2000s. Tune in Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 Why IITs and NLUs are setting up their own companies 10:54
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Play Later Play Later Lists Like LikedOver the past few years, public universities here in India have been stuck in a rather difficult position. For decades, they were almost entirely dependent on state funding to keep the lights on. But now the state funding has steadily been drying up. So now, they have no choice but to fend for themselves. But legacy institutes like IIT Bombay, IIT Madras and IIT Delhi have found a workaround. They are all taking a page out of the Ivy league playbook and setting up their own endowment funds. In this episode we delve into what that means and why it isn't as easy as it may sound. Stay tuned. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 Deepseek cracked open AI. India’s AI plumbers are loving it 12:14
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Play Later Play Later Lists Like LikedUp until recently, for most enterprises the default choice ended up being ChatGPT maker Open AI's models. That was mainly since for a long time there were no serious alternatives. Then, in came Deepseek R1. It proved that other models could compete and even win against OpenAi, that too at a fraction of its price. So now its the one that’s nudging enterprises to think twice before paying OpenAi for its services. And as a byproduct of that, over the last few months, the entire AI ecosystem has been moving from the one size fits all approach to picking the best tools for the job. Basically that means getting multiple models to work together. There is a huge opportunity here. Not for consumer-AI startups that were once dominating funding charts, but instead for LLMops businesses. These are companies that glue together large language models or LLMs and optimise hardware and software to speed up computation processes. In the near future, these companies could potentially grow faster than ever before. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. The Ken is hosting its first live subscriber event! Join two long-term and contrarian CEOs, Nithin Kamath of Zerodha and Deepak Shenoy of Capitalmind, as they discuss the mental models, decision making frameworks, and potential outcomes related to a very real possibility: an extended stock market winter that lasts 24 months or more. Click here to buy your tickets.…
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Young independent doctors in India are stuck between a rock and a hard place. Take F M, a 32-year-old psychiatrist who has a clinic in South Mumbai. She’s spent a third of her life slogging through medical schools and internships to finally earn her super-specialised degree. But two years into her private practice in a posh South Mumbai area, she wonders if being a doctor is really worth it. Nearly 50% of the total medical seats in India are in private and deemed medical colleges, which don’t come cheap. Sheetal Shrigiri, gynecologist and counselor at a coaching center for medical-entrance exams told The Ken an MBBS degree at a private college costs anything between Rs 50 lakh and Rs 1 crore. Apart from the financial burden of the degree itself, once they become doctors, there is increasing competition from hospital chains and also the pressure of having a social media presence and to deal with. Tune in. *This episode was first published on September 30, 2024 Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 Trump's tariff spree and what it means for India 19:08
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Play Later Play Later Lists Like LikedIn this episode we fill you in on some of the biggest business and tech stories from around the world. We’ll talk about US President Donald Trump’s trade war threat and what it means for India and why Meta is suddenly doubling down on its Indian market. Finally we will take you through some of our favourite offerings from The Ken’s newsroom this week. Check out the stories and podcasts we mentioned in this episode: Netradyne made a $1.3B business out of surveilling drivers. Now, it must focus on driverless cars Nutgraf: Here's how the Swiggy, Zomato monopoly could crack Two by Two: Airtel fights spammers. And Truecaller's business model.…
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1 All you need to know about your Cibil score 12:19
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Play Later Play Later Lists Like LikedCIBIL or Credit Information Bureau (India) Ltd is one of only four credit information providers in the country that is licensed by the RBI. It is considered the oldest and the most reliable. It essentially calculates your credit score, a three digit number between 300 and 900, and provides it to banks so they can judge your creditworthiness. Usually, anything over 700 is considered good. But this whole process is anything but straightforward. In fact, it is shrouded in mystery. Each of these bureaus typically have their own algorithm to compute your credit score. And they are all somewhat similar. But nobody–not the borrowers and not even the banks–fully understand how these credit information providers, like Cibil, actually rate finances. In this episode, we try to demystify these credit bureaus and their mystery calculations that decide our fate. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. We are now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!…
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1 Subway is slowly doing away with what makes it Subway. Choice. 14:12
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Play Later Play Later Lists Like Liked*This episode was originally published on 17 September, 2024. Subway, the globally popular sandwich-eatery chain, is now grappling with sweeping changes in India—and not for the better. For one, the world’s largest quick-service restaurant (QSR) brand is moving away from the franchise model it has operated under for the past 25 years. In doing so, it’s also shedding the very thing that made it popular in the first place: choice. Tune in. Listen to 'One Billion in 10 Minutes', our new mini series based on The Ken's inaugural case competition. The Ken app - https://lnkd.in/gr5eGNZE Apple Podcasts - https://lnkd.in/gqviPMAG Spotify - https://lnkd.in/gXWTrYSP…
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1 Why India's scheme to make every Indian fly never took off 10:44
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Play Later Play Later Lists Like LikedBack in 2016, the government launched a scheme called UDAN. It stands for Ude Desh Ka Aam Nagrik, which roughly translates to every ordinary citizen will fly. This was a scheme that promised affordable, hassle free air travel to tier-2, 3 and 4 cities across the country. But eight years later, flying in and out of smaller towns and cities could not be more cumbersome. Direct flights are rare, and cancellations and delays are constant. So, that prompts the question – where did Udan go wrong? A report by the Comptroller Auditor General shows that more than half of the 770 odd approved flight routes under the scheme had not even commenced operations by March 2023. This largely had to do with two things – inadequate airport infrastructure and the lack of flights. But now the government is trying to fix it. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. We are now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!…
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1 How Mokobara and friends forced VIP and Safari to rethink the suitcase 13:45
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Play Later Play Later Lists Like LikedThe luggage industry seems to have undergone quite a makeover in the last few years. Back in the day, VIP and Safari were synonymous with the plain black and grey suitcases. But now, luggage is as important as the clothes you wear--it's part of the whole airport look. Startups like Mokobara, Nasher Miles, Assembly, and Uppercase have turned luggage into an aspirational lifestyle product with smart social-media marketing and a vibrant aesthetic. Also, important to note is that travel changed after Covid pandemic. The duration of trips has shortened, but the frequency of general travel has increased from once every three months to once every 45 days.The suitcase now has to fit in with the instagram aesthetic so it has gone from being functional to a style statement. As of now, VC-backed, new-age luggage brands only have a tiny slice of the market. But that slice has been growing quickly, and that’s enough to get the old guard nervous. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. We are now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!…
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1 You are a quick commerce company. You have a billion dollars. How do you win? 21:05
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Play Later Play Later Lists Like Liked'As the battle for winning 10-minute deliveries heats up, so do the stakes. Pick one of five quick commerce companies. Determine what winning looks like. Write your solution’ That was the challenge we threw at some of India’s smartest, most ambitious and creative students from top business schools across the country. In our brand-new mini series 'One Billion in 10 Minutes', you will hear their ambitious and creative pitches – all rooted in the real world and centred around five quick commerce platforms that have completely changed the way we all shop. The six-episode mini series goes live on Monday, February 3. But before that, we thought we would give you a sneak peak here on Daybreak. Check out the first episode of the series, where two teams — Metamorphosis from IIM Ahmedabad and Voldemort from IIMK Kozhikode — go head to head with their billion dollar strategies for the OG quick commerce platform, Big Basket. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. We are now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!…
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1 How designers are going from backrooms to boardrooms at companies 9:40
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Play Later Play Later Lists Like LikedA new generation of designers is on the rise. These designers are expected to be a lot more than just “one trick ponies”. The new-age ‘Designer X’ is expected to bring a little bit of everything to the table. They understand the basics of sustainability, how their designs would impact things like climate change and culture. And they would also generally know a little bit of coding too. And that is because the whole perception of design has shifted. Just last month, IIT Delhi announced a new certificate course in design thinking. It quoted multiple reports explaining why aspirants should take it. One of them was a 2023 Deloitte report that said companies that integrated design thinking in their innovation process brought new products to market 50 per cent faster than others and saw 2.5 X more revenue growth. The latest batch of design generalists are the products of a new era of design education that has been sweeping through India’s universities. As of now, about a dozen have started their own design schools. Some of these universities are leaning into the industry’s demand for a well-rounded designer. But now that more universities have entered the picture and generalist designers are becoming a dime a dozen, landing good jobs is going to get tougher as the job market matures. Tune in. *This episode was previously published on November 4, 2024 Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 From managing migraines, to treating IBS — why thousands are choosing devices over drugs 12:44
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Play Later Play Later Lists Like LikedNothing can dampen a vacation like a chronic migraine. Sunayani Sarkar, a 22-year-old biotechnology student learnt this the heard way during a trip to the Andaman and Nicobar islands last year. A month of terrible migraines later, her doctor suggested she try out a wearable device called Nerivio, developed by Pharma major Dr Reddy's through a partnership with an Israeli bio tech firm called Theranica Bio Electronics. The device connects to an app via Bluetooth and controls the electronic pulses sent to the arm. It also stores the patient’s data to track migraine episodes over a period of time. It seemed simple enough and Sunayani’s migraines weren’t getting any better, so she decided to give it a go. She isn’t alone. Turns out in the last few years, the market for devices to treat and manage chronic and non communicable diseases has been blowing up. Despite its high costs, thousands of Indians are opting for digital therapeutics to manage their migraines better and monitor heart health. And company's like Dr Reddy's and Lupin are making the most of it. And why wouldn't they? After all, it opens the doors to bundled products, robust patient data and a chance to be pioneers in global healthcare. Tune in. Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode! Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 From luxury cars to lunch with celebs — wealth managers are going all out to woo the ultra-rich 11:18
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Play Later Play Later Lists Like LikedWelcome to the world of luxury-lifestyle management, where firms like RedBeryl, Indulge Global, and Quintessentially play the role of concierge for their ultra-wealthy clients, making the impossible possible. Now this sort of thing has become even easier for the rich. Because their wealth managers are also taking care of some of these requests. It isn’t a one -off thing. Companies like RedBeryl, Indulge GLobal, Quintessential – all of which play the role of concierge for their ultra wealthy clients – are increasingly partnering with wealth managers to edge out competition and increase their clientele. In today’s episode, we dive into how wealth managers are finding new ways to delight the ultra-rich. Tune in Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode! Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 Why Minimalist was the missing piece in Hindustan Unilever's skincare game 11:22
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Play Later Play Later Lists Like LikedOne of the largest deals to acquire a D2C brand took place last week. India’s largest manufacturer of consumer good, Hindustan Unilever acquired the skincare company Minimalist, a 90% shareholding for nearly 3000 crore rupees. Homegrown startup beauty brands have been on a roll in India. Scores and scores of new age skincare brands have cropped up since the pandemic and all of them harp on the science of it. And their whole appeal is transparency. Transparency about the ingredients that go into each of their products. Among all of them, Minimalist is the one that really stands out. It is an active ingredients based skincare company that sells things like niacinamide, retinol, Vit C, glycolic acid, and salicylic acid. It launched around the end of 2020, and within a span of eight months, it built a 1000 crore rupee business. What’s even more surprising that the brand has remained in the green, meaning profitable, from the very first month itself. For years, legacy brands like, HUL, Ponds, and Loreal have been selling products with similar ingredient--the only difference being they either didn't launch them in India or the kept the names hidden away in tiny fonts at the back of the bottles. It was Minimalist that came around and broke that mould. And now, seeing the success of brands like Minimalist, legacy brands are rethinking their strategy. Case in point: Hindustan Unilever The company’s has been wanting to turn its beauty and well-being portfolio into a “high-growth" premium category for a while now and the acquisition of Minimalist is a big step in that direction. But how did Minimalist manage something that a giant like HUL couldn't? Tune in. Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode! Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 Roti ✓ Kapda ✓ Makaan? Should young Indians still believe in the home ownership dream? 33:17
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Play Later Play Later Lists Like LikedProperty prices across Indian cities have gone through the roof, up by nearly 30% in the last two years. This along with ever increasing rent and general cost of living has made planning for the future quite challenging for those in their 20s and 30s. So has the idea of home ownership changed among the younger generations, like in many Western countries where more and more people are choosing to rent rather than buy? Or are we still attached to the idea of owning a home? And what's behind these record-breaking property prices anyway? Tune in to find out. Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode! Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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FROM THE ARCHIVES (This episode was first published July 1, 2024) The Economic Times reported yesterday that Zepto, the quick-commerce startup, is in talks to increase the size of its initial public offering to $800 million-$1 billion. Zepto earlier planned to raise $450 million through the issue. Even when it entered the quick commerce scene for the first time in 2021, Zepto was a disruptor. Now, it is the third largest company in the market after Blinkit and Swiggy Instamart. Last year, it secured its biggest funding ever at a US$3.6 billion valuation, mainly from its existing investors. Venture Intelligence, a data provider told The Ken that the US$660 million funding was the largest bet made by VCs in Indian startups in 2024. What did Zepto do to get all this attention from investors? Tune in. A lso listen to: Daybreak: Why we date, marry, or breakup with Swiggy Instamart, Blinkit, Zepto & BigBasket…
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1 How Acko beat Godigit with just 15 health-insurance agents 11:40
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Play Later Play Later Lists Like LikedA dialogue from Munnabhai has become the ultimate source of inspiration for Acko, a digital general insurer. "When someone’s dying, do they necessarily have to fill out forms?" The Ken spoke to multiple Acko executives who said that this line is frequently repeated in meetings of its 21-month-old retail health insurance business. The inspiration seems to be working. Despite being new to the retail health insurance game, the company was able to sell health insurance policies worth about Rs 51 crore in the segment. That’s 40 per cent more than Godigit, which is listed and had the advantage of being around longer. Most people who understand this space are thrown off by the route it has gone down. You see, conventionally, the industry has depended heavily on agents and point of sale personnel to sell policies. But Acko has no interest in this approach. Tune in. Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode! Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 The government is pushing for e-buses. But private bus operators are not hitching a ride 11:55
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Play Later Play Later Lists Like LikedA bunch of startups are not entering the booming Indian e-bus ecosystem and becoming overnight successes. Just take the case of EKA mobility. Before 2023, EKA was barely a company. It was more the R&D wing of Pinnacle Industries, which is a major manufacturer of seating and interiors for legacy automakers like Tata Motors and Ashok Leyland. But when the government launched the PM E-Drive subsidy back in September, everything changed for Eka Mobility. The five-year-old startup turned into a full-fledged EV manufacturer. Eka Mobility is one among many beneficiaries of the EV wave here in India. But naturally, it does not come without its challenges. Which is why, despite India’s e-bus ambitions slowly gaining momentum thanks to government funding, the private sector has barely put its foot on the pedal. Tune in. Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode! Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 Why Ola Electric went from leader to laggard in record time 9:52
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Play Later Play Later Lists Like LikedLast week, Ola Electric’s shares saw a three-day slump after the Central Consumer Protection Authority asked the company for more documents for its investigation against it post receiving thousands of consumer complaints. But shares going up and down is regular stuff right? Not for Ola Electric. The company went public in August 2024 at a debut price of Rs 76 becoming the only startup that went public at a lower price. In his newsletter The Nutgraf, my colleague Praveen said it was a bold decision which paid off for Ola Electric. You see, when startups go for an IPO, it becomes clear that most of the value has already been extracted when it was private, leaving little for public investors. If it were shown to you as a graph, you’d see a sharp fall in growth post going public. That is the usual trend. But Ola Electric dodged it thanks to its lower debut price. This is exactly what makes its falling share prices a matter of concern. And somewhere in the middle of all this is CEO Bhavish Aggarwal's public perception. Tune in. Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode! Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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1 Quick commerce is helping brands thrive but can brands afford the success? 24:29
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Play Later Play Later Lists Like LikedA couple years ago, quick commerce platforms were the place to be for up and coming brands across the country. Just a little sliver of real estate on a rapid delivery app was enough to put them on the map. But now, many of these brands are very quickly realising that success on a Blinkit or a Zepto is a double edged sword. With it comes high commissions, marketing fees, and the constant pressure to never run out of inventory. Some brands have now had enough. How did it get here? The Ken reporter Nuha Bubere explains. Tune in. Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode! Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.…
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