Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
Content provided by William Horrocks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by William Horrocks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
#106: Staking Your Claim On Your Local Market
MP3•Episode home
Manage episode 209924727 series 1149811
Content provided by William Horrocks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by William Horrocks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
You don't want to be the annoying guy from Wyoming taking a little bit of gold from everyone. You need to make a choice and then stake your claim! In this episode, we discuss the finding your local market and making it yours.
…
continue reading
Podcast Highlights:
- "I'm disappointed with what I did previously and want the 1 thing that will help me next"
- Is there ONE trick that will get you new patients?
- Staking your claim on the patients around you
- The multiple front approach required
- What worked in the old days vs. now
- What's your "marketing universe?"
- Building the biggest, nicest, funnest practice
- Why do so many dentists use price incentives?
- Patients who pick price incentives vs. patients who pick quality of dental care
- "The cheap dentist in town"
- The bell curve on patients
- How long until pricing-based promotions have diminishing returns?
- How long until quality promotions have diminishing returns?
- How far will patients drive to get to your practice?
Questions? Give us a call at 866-718-4278 or visit www.newpatientsinc.com
105 episodes
MP3•Episode home
Manage episode 209924727 series 1149811
Content provided by William Horrocks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by William Horrocks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
You don't want to be the annoying guy from Wyoming taking a little bit of gold from everyone. You need to make a choice and then stake your claim! In this episode, we discuss the finding your local market and making it yours.
…
continue reading
Podcast Highlights:
- "I'm disappointed with what I did previously and want the 1 thing that will help me next"
- Is there ONE trick that will get you new patients?
- Staking your claim on the patients around you
- The multiple front approach required
- What worked in the old days vs. now
- What's your "marketing universe?"
- Building the biggest, nicest, funnest practice
- Why do so many dentists use price incentives?
- Patients who pick price incentives vs. patients who pick quality of dental care
- "The cheap dentist in town"
- The bell curve on patients
- How long until pricing-based promotions have diminishing returns?
- How long until quality promotions have diminishing returns?
- How far will patients drive to get to your practice?
Questions? Give us a call at 866-718-4278 or visit www.newpatientsinc.com
105 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.