The Grow30 Challenge For Clinic Owners Dentist Profit Playbook

2:36

- **Introduction** - How aesthetics is evolving rapidly. - **Top Emerging Trends** - Exosome therapy, skin boosters, regenerative aesthetics. - **AI & Technology in Aesthetics** - Virtual consultations, AI-powered treatment planning. - **Patient Preferences Are Changing** - Less invasive treatments, natural-looking results. - **Future Business Models** - Membership-based aesthetics & subscription plans. - **Final Takeaway** - Adapt now to stay ahead in the industry.…

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How to Handle Difficult Aesthetic Patients & Set Boundaries 3:10

4 days ago3:10

3:10

- **Introduction** - Why boundaries are crucial in aesthetics. - **Recognizing Red Flags in Patients** - Unrealistic expectations, price haggling, obsessive behaviours. - **How to Say No with Confidence** - Phrasing & psychology behind declining treatment. - **Setting Professional Boundaries** - Avoiding unnecessary emotional investment. - **When to Fire a Patient** - Recognizing when a patient isn’t worth the stress. - **Final Takeaway** - Your peace of mind is worth more than one difficult patient.…

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Leveraging Google & SEO: How to Get More Aesthetic Patients Online* 4:44

8 days ago4:44

4:44

- **Introduction** - Why most people search for Botox & fillers online first. - **SEO Basics for Aesthetic Clinics** - Optimizing your website for Google. - **How to Rank Higher in Local Searches** - Google My Business, patient reviews, and backlinks. - **Blogging & Content Marketing** - Creating educational content that drives traffic. - **Ads vs. Organic SEO: Which Works Best?** - Paid search strategies & common pitfalls. - **Final Takeaway** - SEO takes time, but it’s worth the investment.…

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Managing Complications: How to Protect Your Reputation and Business 3:51

11 days ago3:51

3:51

- **Introduction** - Why managing complications is crucial for credibility. - **Common Aesthetic Complications** - Bruising, asymmetry, allergic reactions. - **How to Handle an Unhappy Patient** - Steps to de-escalate and find solutions. - **When to Offer a Refund or Corrective Treatment** - Legal and ethical considerations. - **Damage Control: Protecting Your Reputation** - Managing negative reviews professionally. - **Final Takeaway** - Complications are inevitable, but your response defines your business.…

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Patient Retention Strategies: Turning First-Time Clients into Loyal Fans 3:37

15 days ago3:37

3:37

- **Introduction** - Why retaining clients is more profitable than finding new ones. - **The Power of Follow-Ups** - How and when to check in after treatments. - **VIP Loyalty Programs** - Creating an incentive structure for repeat bookings. - **Enhancing the Patient Experience** - Personal touches that make a difference. - **Handling Common Retention Challenges** - What to do when clients don’t return. - **Final Takeaway** - Retention = Relationship-building.…

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The Power of Social Media for Aesthetic Clinics 3:47

18 days ago3:47

3:47

- **Introduction** - Why social media is non-negotiable. - **Best Platforms for Aesthetic Clinics** - Instagram, TikTok, Facebook – which one works best? - **Content Strategy That Converts** - Before & afters, educational posts, patient testimonials. - **How to Build Trust Online** - Showing authenticity and expertise. - Handling negative comments professionally. - **Social Media Ads vs. Organic Growth** - How to start paid campaigns without overspending. - **Final Takeaway** - Small, consistent efforts lead to big results.…

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Pricing Your Aesthetic Treatments for Maximum Profitability 4:58

22 days ago4:58

4:58

- **Introduction** - Why pricing is crucial for business success. - **Understanding Treatment Costs** - Product costs, time investment, expertise level. - **Psychology of Pricing** - Perceived value & premium pricing strategies. - Discounts & loyalty programs – should you use them? - **Competitive Pricing vs. Value-Based Pricing** - Why underpricing can hurt your brand. - How to justify premium pricing. - **Common Pricing Mistakes** - Not accounting for hidden costs. - Attracting bargain-seekers instead of loyal clients. - **Final Takeaway** - Implementing a sustainable pricing strategy.…

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Finding Your Ideal Patients: Niche Marketing in Aesthetics 4:11

25 days ago4:11

4:11

- **Introduction** - Why not every patient is your ideal patient. - **Defining Your Niche** - Anti-aging, lip enhancements, post-surgery corrections? - Understanding demographics & patient psychology. - **Branding to Attract the Right Clients** - Messaging that speaks to your niche. - Creating a personal brand around your expertise. - **Effective Marketing Strategies** - Local advertising vs. social media targeting. - Referral programs & patient testimonials. - **How to Retain Niche Patients** - VIP loyalty programs & exclusive services. - **Final Takeaway** - Niche down to stand out and succeed.…

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Setting Up Your Aesthetic Clinic: From Idea to Reality 4:09

29 days ago4:09

4:09

- **Key Steps in Setting Up a Clinic** - Business registration & legal requirements. - Choosing a location vs. renting a space in an existing clinic. - Essential equipment and treatment stock. - **Investment & Funding** - Startup costs and financial planning. - Funding options and return on investment timeline. - **Creating a Patient-Friendly Experience** - Branding & aesthetics of your clinic. - Importance of seamless patient booking systems. - **Mistakes to Avoid When Setting Up** - Overspending on unnecessary technology. - Not having a clear patient acquisition strategy. - **Final Takeaway** - Actionable checklist to get started.…

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The Business of Facial Aesthetics: Is It Right for You? 4:10

5 weeks ago4:10

4:10

- Who should listen? (Doctors, dentists, nurses considering aesthetics.) - Why Facial Aesthetics is Booming - Rising demand for non-surgical treatments. - Increased patient awareness and affordability.

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The Art of Upselling and Cross-Selling 2:59

5 weeks ago2:59

2:59

Today we’re talking about upselling and cross-selling—powerful strategies to maximise patient value while enhancing their experience.

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Leveraging Technology in Your Aesthetics Practice 2:42

6 weeks ago2:42

2:42

Today we’re exploring how technology can streamline your aesthetics practice and elevate the patient experience.

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The Power of Social Proof in Aesthetics Marketing 3:23

6 weeks ago3:23

3:23

We’re discussing the power of social proof. Testimonials, reviews, and case studies can transform your marketing efforts and build trust with potential patients.

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Building a Personal Brand in Aesthetics 4:07

7 weeks ago4:07

4:07

We’re discussing how to build a personal brand in the competitive field of facial aesthetics. A strong personal brand can differentiate you from others and establish trust with your patients before they even walk into your clinic.

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Enhancing Patient Retention 4:47

7 weeks ago4:47