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Robbie Kellman Baxter is the leading expert on how to apply membership and subscription models to build engagement, loyalty and recurring revenue in nearly in business.. As the Principal at Peninsula Strategies LLC, she has advised organizations across over 20 industries on how to leverage subscription pricing, digital community and freemium content to build deeper relationships with the people they serve. Her clients have included health care organizations and professional services providers as well as industry leaders such as Netflix, Electronic Arts and the Wall Street Journal.
As the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, a book that has been named a top 5 Marketing Book of the Year by Inc.com, Robbie coined the popular business term, Membership Economy, which is now being used by organizations and journalists around the country and beyond.
A sought-after writer and keynote speaker, Robbie has presented to alumni organizations at Stanford, Harvard and Haas, associations including the American Nurses Association, the American Society of Association Executives, and the American Board of Internal Medicine. She has been quoted on business issues in the Wall Street Journal, The New York Times, and Consumer Reports, and has had pieces published in HBR.org, CNN.com, and the Journal for Quality & Participation.
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